Associate Director, Marketing Technology & Analytics

Position Information

Hiring Manager:
Chief Operating Officer, Marketing
Department:
Marketing
Department Overview
The Marketing Department is responsible for planning and executing programs to grow revenue, increase market share and enhance the Firm's brand. The department focuses on strategic marketing initiatives across key stakeholder groups and leverages a wide range of engagement tactics to build recognition of Golub Capital as the premier firm in its markets. Key stakeholder groups include private equity sponsors, investors, financing partners and employees. Centralized departmental functions include marketing content and strategy, communications and PR, advertising, event management, digital marketing and creative services. The Marketing Department collaborates closely with Firm leadership, the Investor Partners Group, Human Resources and the Direct Lending and Golub Growth Teams to develop strategic marketing plans in line with business objectives.

Position Responsibilities
This individual will be responsible for partnering with the Technology Solutions Team to maximize the value of marketing technology products by ensuring the development and implementation is aligned with the Marketing Team's goals and objectives. This role will involve assessing the effectiveness of current marketing technology systems, identifying areas of improvement and leading the adoption of new tools and platforms. This person will be responsible for managing vendor relationships, staying up-to-date with emerging technologies in the marketing space and ensuring proper use of the tools throughout the Marketing Team as well as partner teams. This role will serve as a product owner for Marketing-owned platforms as well as a product manager for platforms used by the Marketing Team.

Responsibilities include, but are not limited to:
- Developing and communicating a clear vision that aligns technology with the Firm's marketing approach and objectives
- Conducting regular market research to stay up-to-date with the latest marketing technology trends and best practices
- Conducting user feedback sessions to inform product decisions and to identify and implement technology enhancements to drive team efficiency and improve ROI
- Participating in planning meetings to define goals, influence prioritization, manage timelines and serve as the primary resource for the Technology Solutions Team as it relates to articulating marketing requirements
- Working closely with Marketing Team colleagues, Technology Solutions, product owners as well as other stakeholders to gather requirements, communicate updates and establish alignment to ensure seamless integration of all technology platforms owned or used by the Marketing Team
- Managing and maintaining marketing technology platforms and systems, including project management, marketing automation and analytics tools
- Leading training sessions and driving adoption for Marketing Team members on new and existing marketing technologies and tools
- Ensuring seamless integration of marketing technologies with other business systems outside of the Marketing Team to enable efficient data flow and reporting
- Developing and maintaining dashboards and reports to track marketing performance and providing actionable insights to the Marketing Team

Candidate Requirements
Qualifications & Experience:
- Bachelor's degree required; Master's degree is a plus
- At least 12 years of experience in marketing technology management or relevant role
- Strong understanding of marketing principles and strategies
- Familiarity with marketing technology platforms (e.g., Wrike, Eloqua, Microsoft Dynamics and Cvent)
- Ability to analyze data and metrics to inform product decisions
- Experience managing projects and driving program efficiencies
- Excellent communication skills and ability to articulate product vision and collaborate with stakeholders and influence peers across business units
- Ability to create and implement effective roll-out programs
- Ability to lead cross-functionally to drive product initiatives
- Enthusiastic about working in office and creating a Gold Standard hybrid work culture

Critical Competencies for Success

Our Gold Standards Model defines key behaviors and competencies across 4 dimensions: Leadership, Achieving Results, Personal Effectiveness and Thinking Critically. These behaviors and competencies drive our ability to win together.

• Leadership: Role models in this area consistently focus on the right goals and priorities and continually develop themselves and others. Always team players, they influence and engage with others to contribute to a supportive and inclusive culture where all feel welcome.
• Achieving Results: Role models in this area are high achievers who develop careful plans and deliver consistently and effectively. They hold themselves and others accountable for delivering high quality results, and they remove barriers to ensure others can contribute and grow.
• Personal Effectiveness: Role models in this area build strong relationships, treat others with respect and communicate effectively. They are driven to exceed expectations and are adaptable to changing circumstances.
• Thinking Critically: Role models in this area understand our business, rely on analytical reasoning and seek diverse perspectives to solve problems. They are forward thinking, anticipating issues and addressing them in advance.

The department-specific competencies define the knowledge, skills and abilities that are needed to successfully perform the functional or technical work of this role.

• Marketing Strategy: Develops integrated marketing campaigns targeted at private equity firms and investors. Evaluates outcomes based on business outcomes and applies learnings.
• Storytelling: Combines a strong understanding of competitors and clients to differentiate our capabilities and remain top of mind.
• Project Management: Leads complex project plans, drives progress and tracks timelines. Identifies the resources and materials needed for success.
• Analytics: Identifies relevant Key Performance Indicators (KPIs) and interprets data to evaluate marketing programs and inform strategy and business decisions.

Compensation and Benefits
For New York Only: It is expected that the base salary range for this position will be $200,000 to $250,000. Actual salaries may vary based on factors such as skills, experiences and qualifications for the role. The total compensation package for this position may also include other elements and discretionary awards in addition to a full range of medical, financial and / or other benefits (including 401(k) eligibility and various paid time off benefits such as vacation, sick time and parental leave) dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, the employee will be in an 'at-will position' and the Firm reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time including for reasons related to individual performance, Firm or individual department / team performance and market factors.

Golub Capital is an Equal Opportunity Employer.

Due to the highly regulated nature of Golub Capital's business and because of the sensitivity of the information that all personnel have access to, Golub Capital performs extensive and thorough pre-hire screens to ensure that its personnel act with expected levels of integrity, professionalism and personal responsibility.