Associate Director, Out of Home

Job Description

Who We Are
Horizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service. Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crain's New York Business and Los Angeles Business Journal. Together we are building a place of belonging.

At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.

Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.

Job Summary

This role is responsible for leading strategy development, planning tactics and overall administration of client needs as it relates to OOH media campaigns. Should act as both a leader and a manager acting as the day-to-day liaison between clients and internal and external Agency partners. The candidate will manage the support team in planning and implementation will lead Out of Home media strategy, development, analysis and execution of strategically focused OOH plans, as well as manage Brand Team, Client and Vendor relationships for assigned group of accounts. This is a dynamic opportunity to join a forward-thinking agency.

Main Duties and Responsibilities

25% - Planning & Negotiations

25% - Supervision & Mentorship

25% - Thought Leadership

25% - Brand Team/Client Management

• Manage OOH strategy team on all phases of traditional and programmatic planning, buying and post buy processes

• Oversee development and confidently present of strategically focused plans and recommendations with sound rationale and listen/adapt based on feedback

• Build and manage strong Brand Team, Vendor and Client relationships

• Enhance OOH campaigns and attribution through the use of 1st & 3rd party data, when applicable

• Participate in strategy development and brainstorming meetings with Brand Teams and Clients

• Work with Brand Team to insure plans are on strategy and meet Client objectives

• Negotiate OOH media buys, and assist Supervisors and Strategists on team in their continued development of negotiation strategies and tactics

• Be an advocate for all HMI proprietary platforms (AMP, blu) and internal turnkey services (e.g. OOH creative/print production services across brand teams and clients

• Stay current with the evolving landscape and on the advances in technology, innovation, digital OOH area, measurement and research as the industry advances forward

• Participate in new business pitches

• Maintain an in-depth knowledge of Client(s) business objectives, advertising needs etc.

• Manage workload and Client initiatives both up (internal senior management) and down (to junior team members)

• Ability to integrate and work successfully with various Agency teams, handle multiple projects and meet tight deadlines under pressure

• Willingness to attend business related functions during evening hours 1 - 2 times a month

• Participate in learning opportunities to further leadership capabilities, management techniques, and productivity

Supervisory Responsibilities

• Supervise OOH Supervisors and their respective Strategist teams' day to day workloads, as well as monitor accuracy and professionalism in work produced

• Participate as needed in the overall management of department operations

• Act as a role model and mentor to junior team members, helping them to grow professionally

• Inspire creativity within the department and teach media planning principles to junior team members

• Facilitate OOH department goals amongst team

Knowledge and Skills Required

• Minimum of 5 years' experience planning & buying in all OOH media sectors (traditional digital, digital placed, cinema, and experiential formats), with at least 3 years at supervisory level

• Strong knowledge of OOH DSP platforms (co-managed) - Vistar, Ubimo, Place Exchange, The Trade Desk, Adomni, etc.

• Strong negotiation skills across markets and formats

• Strong proficiency in the programmatic space

• Solid relationships with all major OOH traditional media vendors and programmatic DSP partners

• Excellent written, presentation and verbal communication skills

• Ability to prioritize and organize open items for self and staff

• Ability to integrate and work successfully with various Agency teams, handle multiple projects and meet tight deadlines under pressure

• Strong analytical and quantitative skills, including math proficiency

• Demonstrate strategic thinking and problem solving abilities

• Strong understanding of basic media planning terms and concepts such as GRPs, ROI, reach and frequency

• Expert understanding of Geopath OOH Measurement methodology, and high comfort level with utilizing as part of planning process

Certificates, licenses and registrations

N/A

Physical Activity and Work Environment

N/A

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Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Salary Range
$105,000.00 - $130,000.00

A successful applicant's actual base salary may vary based on factors such as individual's skill sets, experience, training, education, licensure/certifications, and qualifications for the role. As an organization, we take an aptitude and competency-based hiring approach. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.