Associate Director, PMX Lift
Apply NowCompany: Starcom Mediavest Group Germany Gmbh
Location: New York, NY 10025
Description:
Company Description
Publicis Media Exchange (PMX) is the global media platform for Publicis Groupe [Euronext Paris FR0000130577, CAC 40]. PMX is an omnichannel activation powerhouse that drives smart application of investment through leveraging scale, marketplace innovation, deeper partnerships and intelligence. PMX is at the forefront of the converging marketplace executing data-informed, tech-enabled media to help marketers connect with consumers in a measurable way.
Job Description
Publicis Media Exchange (PMX) launched an Advanced TV practice in June of 2021 called PMX Lift. This practice combines the scale and expertise of Publicis Media with the data and technology of Publicis-owned Epsilon, alongside a curated selection of media partners to offer cross-channel video planning, execution, and measurement. The offerings within PMX Lift include products around Addressable TV and CTV/OTT.
Within the Lift practice there are several groups that come together to deliver end to end solutions for Publicis clients. The Client enablement team is the face of the Lift brand. They work hand in hand with agency teams, clients, and across several internal PMX teams to support the education, sales, growth and demand of the PMX Lift product.
As a result, we are looking for a talented and highly motivated Associate Director to join the growing team and help drive PMX Lift adoption, particularly within our health and pharma verical. The ideal candidate will have the ability to work both independently and collaboratively. and will be expected to manage the following responsibilities:
Responsibilities
Qualifications
On top of the invaluable experience in this fast-growing and ever evolving advanced vido practice, this role offers high visibility with PM agency leadership and executives, the chance to work across a variety of client brands and the opportunity to collaborate with different teams of experts within the group and externally across our carefully curated list of vendors.
Additional Information
Our Publicis Groupe motto "Viva La Diffrence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTAC[redacted]. All your information will be kept confidential according to EEO guidelines.
Compensation Range: $110,580- $173,995 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 2/13/2025
Publicis Media Exchange (PMX) is the global media platform for Publicis Groupe [Euronext Paris FR0000130577, CAC 40]. PMX is an omnichannel activation powerhouse that drives smart application of investment through leveraging scale, marketplace innovation, deeper partnerships and intelligence. PMX is at the forefront of the converging marketplace executing data-informed, tech-enabled media to help marketers connect with consumers in a measurable way.
Job Description
Publicis Media Exchange (PMX) launched an Advanced TV practice in June of 2021 called PMX Lift. This practice combines the scale and expertise of Publicis Media with the data and technology of Publicis-owned Epsilon, alongside a curated selection of media partners to offer cross-channel video planning, execution, and measurement. The offerings within PMX Lift include products around Addressable TV and CTV/OTT.
Within the Lift practice there are several groups that come together to deliver end to end solutions for Publicis clients. The Client enablement team is the face of the Lift brand. They work hand in hand with agency teams, clients, and across several internal PMX teams to support the education, sales, growth and demand of the PMX Lift product.
As a result, we are looking for a talented and highly motivated Associate Director to join the growing team and help drive PMX Lift adoption, particularly within our health and pharma verical. The ideal candidate will have the ability to work both independently and collaboratively. and will be expected to manage the following responsibilities:
Responsibilities
- Able to confidentily articulate and deliver agency team overviews and onboardings, with a view to growing Lift adoption among the PM client base
- Ability to interpret client briefs and strategy - identifying the correct Lift solution and ensuring flawless start to finish execution of campaigns rooted in client KPIs
- Act as a subject matter expert on advanced video capabilities, prepared to explain planning and buying nuances, media landscape and addressable capabilities to internal and external teams
- Develop and maintain relationships between internal and external parties across various practice areas, including investment, strategy, data, activation, measurement (internal and external), client teams and external sales teams
- Ability to identify areas for opportunity to expand and expedite current processes and drive automation improvement to evolve current and new solutions
- Sounds understanding of advanced audiences and the role they play in advanced video capabilities, to ensure close collaboration with both Epsilon, external data vendors and internal audience enablement teams that drive new and existing integrations and product development
- Partner with investment team members as well as correct measurement groups to ensure Lift campaign strategies remain consistent and unified from plan fruition through execution and measurement.
- Managing direct reports including associate and manager level
Qualifications
- Bachelor's degree
- 5+ years of experience within an agency or media company, including client facing responsibilities
- Experience with Advanced TV, including Addressable TV and/or CTV/OTT, with knowledge of the landscape and confidence explaining the role of advanced video
- Experience preferred with Advanced TV vendors (examples including Ampersand, Dish, Warner/Xandr, Amobee, OpenAP, NBCU AdSmart, Viacom Vantage, Discovery Engage, Vizio, Samsung, Roku, etc.)
- Experience managing, training and developing direct reports
- Excellent written and verbal communication skills allowing individual to explain how advanced video fits into a video strategy and is directly tied to core KPIs
- Experience with process building/workflow documentation
- Excellent relationship building and decision-making skills with ability to think creatively
- Proficiency with Microsoft Office suite
- Other preferred traits include a hand-raising attitude, high attention to detail, ability to keep meticulously organized, and taking initiative on projects
On top of the invaluable experience in this fast-growing and ever evolving advanced vido practice, this role offers high visibility with PM agency leadership and executives, the chance to work across a variety of client brands and the opportunity to collaborate with different teams of experts within the group and externally across our carefully curated list of vendors.
Additional Information
Our Publicis Groupe motto "Viva La Diffrence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTAC[redacted]. All your information will be kept confidential according to EEO guidelines.
Compensation Range: $110,580- $173,995 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 2/13/2025