Associate, Social Media (POWERADE)
Apply NowCompany: Coca-Cola
Location: Whitestone, NY 11357
Description:
Location(s):
United States of America
City/Cities:
Whitestone
Travel Required:
Relocation Provided:
Job Posting End Date:
May 22, 2025
Shift:
Job Description Summary:
Leading the world of sports and active hydration with game-changing innovation, BODYARMOR Sports Nutrition (BASN) is on a mission to become #1 in Sports Hydration. Bringing together two iconic brands, BODYARMOR and POWERADE (respectively #2 and #3 in the sports drink category), BASN exudes an entrepreneurial culture backed by the resources and insights of one of the world's most recognizable companies, The Coca-Cola Company, which fully acquired BODYARMOR in 2021.
BASN is a fast paced, dynamic environment where brand builders work together with the goal of becoming the number one sports drink! Extreme passion and teamwork are the essentials of being a successful member of the BASN team. BASN builds camaraderie amongst co-workers, and helps develop valuable relationships, with common goals in mind. This unique environment gives people the ability to go above and beyond expectations, multi-task, meet deadlines, and have fun accomplishing goals.
BODYARMOR is looking for a Social Media Associate to join our team to support North America POWERADE brand.
The Social Media Associate is a critical role within the Marketing Communications team responsible for communicating an aligned and strategic presence for POWERADE across North America. This role directly supports the Social Media Manager and Director to execute a variety of scenarios from daily management of all social communications, issue management, while maintaining strong partnerships with key influencers. The ideal candidate is a natural storyteller with a strength in identifying social media trends, while applying their strong visual and video skills that connect with our consumer base.
RESPONSIBILITIES:
REQUIREMENTS:
Skills:
Brand Development, Digital Marketing Optimization, Market Segment Analysis, Media Planning, Strategic Digital Marketing
Pay Range:
$86,300 - $113,000
Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage:
7.5
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.
United States of America
City/Cities:
Whitestone
Travel Required:
Relocation Provided:
Job Posting End Date:
May 22, 2025
Shift:
Job Description Summary:
Leading the world of sports and active hydration with game-changing innovation, BODYARMOR Sports Nutrition (BASN) is on a mission to become #1 in Sports Hydration. Bringing together two iconic brands, BODYARMOR and POWERADE (respectively #2 and #3 in the sports drink category), BASN exudes an entrepreneurial culture backed by the resources and insights of one of the world's most recognizable companies, The Coca-Cola Company, which fully acquired BODYARMOR in 2021.
BASN is a fast paced, dynamic environment where brand builders work together with the goal of becoming the number one sports drink! Extreme passion and teamwork are the essentials of being a successful member of the BASN team. BASN builds camaraderie amongst co-workers, and helps develop valuable relationships, with common goals in mind. This unique environment gives people the ability to go above and beyond expectations, multi-task, meet deadlines, and have fun accomplishing goals.
BODYARMOR is looking for a Social Media Associate to join our team to support North America POWERADE brand.
The Social Media Associate is a critical role within the Marketing Communications team responsible for communicating an aligned and strategic presence for POWERADE across North America. This role directly supports the Social Media Manager and Director to execute a variety of scenarios from daily management of all social communications, issue management, while maintaining strong partnerships with key influencers. The ideal candidate is a natural storyteller with a strength in identifying social media trends, while applying their strong visual and video skills that connect with our consumer base.
RESPONSIBILITIES:
- The Associate is responsible for the development and management of on-going social influencer strategies and execution, including identification and evaluation of influencers, brief development, content creation/execution/review and consistent engagement to promote POWERADE in alignment with organizational objectives
- Support the management of project timelines and deliverables for social plans for all channels and platforms ensuring cross-functional collaboration and escalation of any potential barriers with leadership
- Ideate, create and develop monthly content calendars for North America across all social media platforms for distribution internally to cross-functional BASN leadership teams
- Provide social trend reporting and quickly identify any new trends to ensure real-time execution ensuring social media objectives for North America are maintained in alignment with overall departmental goals.
- Support all on-site content captures, direction and editing at campaign shoots, and athlete appearances for social plan deliverables as required
- Strong collaborator responsible for the negotiation and planning with external social influencers directly and in partnership with agency partners to deliver against outlined benchmarks.
- Lead the communication and relationship in collaboration with the Social Media leadership team with all external agency partners and other required external resources for North America POWERADE
- Responsible for maintaining the required departmental budget guidelines and managing all invoicing, billing and financial processing
- Provide guidance and support to the development of campaigns and all quarterly/annual performance reports
REQUIREMENTS:
- Education - BA required
- 2-4 years relevant Social Media experience required
- Subject matter expertise required with real time knowledge and strong communications skills to be an influential voice with colleagues and senior leadership on topic of social media.
- Tools/Technology experience required:
- Ability to work effectively and efficiently both individually and as a team operating in a fast, complex environment
- Proven ability to communicate effectively and gain business alignment for strategic initiatives
- Digital editing/photoshop knowledge a plus
- Business judgement & strategic perspective
- Negotiation acumen
- Sports & Entertainment industry expertise
- Relationship management
- Problem solving
- Team leadership
- PowerPoint/strong presentation skills
- Position requires travel (30%) by car and plane, including both local and neighboring geographic territories.
- Position requires in-person attendance at bi-annual company retreats/meetings
Skills:
Brand Development, Digital Marketing Optimization, Market Segment Analysis, Media Planning, Strategic Digital Marketing
Pay Range:
$86,300 - $113,000
Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage:
7.5
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.