AVP, Integrated Outreach
Apply NowCompany: University of South Carolina
Location: Columbia, SC 29223
Description:
Posting Details
Posting Summary
Logo
Posting Number
STA00073PO25
Job Family
Communications and Marketing
Job Function
Marketing
USC Market Title
Associate VP, Marketing
Link to USC Market Title
https://uscjobs.sc.edu/titles/182821
Job Level
E2 - Directors and Executives
Business Title (Internal Title)
AVP, Integrated Outreach
Campus
Columbia
Work County
Richland
College/Division
USC Brand Collaborative
Department
MKTG Integrated Outreach
State Pay Band
Unclassified
Approved Starting Salary
154,534
Advertised Salary Range
$154,534 - $200,000
Location of Vacancy
Part/Full Time
Full Time
Hours per Week
37.5
Work Schedule
Basis
12 months
Job Search Category
Other Professional
About USC
About University of South Carolina
From the Upstate to the Lowcountry, the University of South Carolina system is transforming the lives of South Carolinians through the impact of our eight institutions and 20 locations throughout the state. More than 50,000 students are enrolled at one of eight institutions, including the research campus in Columbia and comprehensive four-year universities in Aiken, Upstate and Beaufort. In addition, our Palmetto College campuses in Salkehatchie, Union, Lancaster and Sumter enable students to earn associate or bachelor's degrees through a combination of in-person, online or blended learning. All of our system institutions place strong emphasis on service - helping to build healthier, more educated communities in South Carolina and beyond.
Benefits for FTE Positions
The University of South Carolina (USC), through the State of SC and Public Employee Benefit Authority (PEBA), offers employees a valuable benefits package, including health and life insurance, generous paid leave and retirement programs. To learn more about USC benefits, access the "Working at USC" section on the Applicant Portal at https://uscjobs.sc.edu. Research Grant or Time-limited positions may be eligible for all, some, or no benefits, based on the grant or project funding.
Position Description
Advertised Job Summary
The University of South Carolina Brand Collaborative Division is seeking an Associate Vice President, Integrated Outreach who will be responsible for leading and coordinating comprehensive brand communication strategies to enhance the university's reputation, visibility, and engagement. This role involves overseeing internal and external brand communications, media relations, digital marketing, and brand initiatives. This executive will work with various stakeholders, including senior leadership, faculty, and unit heads to develop messaging that aligns with the university's brand platform.
Job Related Minimum Required Education and Experience
Requires a bachelor's degree in a job related field and at least 12 years of job related experience, including some prior management experience. Typically reports to a VP.
Required Certification, Licensure/Other Credentials
Preferred Qualifications
An undergraduate degree in marketing, communications or related field is required. An MBA is preferred.
Knowledge/Skills/Abilities
The successful candidate must possess outstanding leadership, interpersonal and communications skills. The candidate must be a high-energy, hands-on individual with strength of convictions - a self-confident leader who, in part due to his/her personal presence, style and demeanor, effectively sells ideas and solutions to others. This person is by nature a risk-taker and has a high level of ambition. Of equal importance, this person must have unquestioned integrity.
Understanding of internal communications and engagement and its application to organizational change and continuous improvement.
Demonstrated knowledge working in a decentralized environment with multiple stakeholders.
Solid grasp of how data analytics and insights drive performance metrics.
Proven ability to leverage financial and operational metrics to drive organizational decision making and achieve strategic objectives.
Executive-level communication and influencing skills with the ability to effectively engage with individuals at all levels of the organization.
Decisive, able to make clear-cut and timely decisions with the appropriate amount of information.
Demonstrated knowledge developing organizational objectives into material for targeted communications and engagement activities across a range of different channels and media.
Demonstrated knowledge and leadership skills in managing comprehensive strategic communications, media relations and marketing programs to advance the University's mission and goals.
Demonstrated knowledge of developing organizational objectives into material for targeted communications and engagement activities across a range of different channels and media.
Job Duties
Job Duty
Lead and develop the outreach team; provide clear strategic brand communications direction, motivate, and inspire internal and external stakeholders. Foster and maintain a work environment that encourages, recognizes and rewards creativity, innovation, and personal accountability.
Essential Function
Yes
Percentage of Time
15
Job Duty
Facilitate collaboration and communication with account service, production, digital video, and technical teams.
Essential Function
Yes
Percentage of Time
15
Job Duty
Manage multiple campaigns from concept to completion: strategy, message and branding development, full production execution. Oversee all levels of brand management-collateral, website, social, digital magazines, OOH, print direct marketing, video concepts, support materials, etc.
Essential Function
Yes
Percentage of Time
15
Job Duty
Implement changes/pivots to messaging based on data/insights that are central to the university's brand image.
Essential Function
Yes
Percentage of Time
10
Job Duty
Actively strategize and contribute to the USC brand management team; participate in the business development process, proposal creation and delivery of presentations. Conceptualize, present, and develop strategic concepts for highly effective branding programs.
Essential Function
Yes
Percentage of Time
15
Job Duty
Lead message development and communications best practices across the university.
Essential Function
Yes
Percentage of Time
15
Job Duty
Identify and support opportunities to continually advance the university's image and reputation with targeted audiences.
Essential Function
Yes
Percentage of Time
15
Position Attributes
Employees in Safety-Sensitive or Security-Sensitive positions will be subject to pre-employment and post-employment drug testing in accordance with University policy HR 1.95 Drug and Alcohol Testing.
Safety Sensitive or Security Sensitive
No
Hazardous weather category
Essential
Posting Detail Information
Number of Vacancies
1
Desired Start Date
Job Open Date
01/31/2025
Job Close Date
04/30/2025
Open Until Filled
No
Special Instructions to Applicant
This posting is a re-advertisement. Applications previously submitted are all being considered. Previous applicants do not need to reapply.
Positions are advertised for a minimum of five (5) business days on our job website. After five (5) business days, positions can be closed at the discretion of the department at any time. This employment site is updated on a regular basis. The length of the recruitment and screening process may vary from position to position, depending upon a variety of factors. Should review of your qualifications result in a decision to pursue your candidacy, you will be contacted by phone or email.
We are only accepting applications submitted by April 30, 2025.
The University of South Carolina offers a valuable benefits package including but not limited to:
Click here to learn more about why you should work at USC.
Quicklink for Posting
https://uscjobs.sc.edu/postings/182892
EEO Statement
The University of South Carolina does not discriminate in educational or employment opportunities or decisions for qualified persons on the basis of age, ancestry, citizenship status, color, disability, ethnicity, familial status, gender (including transgender), gender identity or expression, genetic information, HIV/AIDs status, military status, national origin, pregnancy (false pregnancy, termination of pregnancy, childbirth, recovery therefrom or related medical conditions, breastfeeding), race, religion (including religious dress and grooming practices), sex, sexual orientation, veteran status, or any other bases under federal, state, local law, or regulations.
Posting Summary
Logo
Posting Number
STA00073PO25
Job Family
Communications and Marketing
Job Function
Marketing
USC Market Title
Associate VP, Marketing
Link to USC Market Title
https://uscjobs.sc.edu/titles/182821
Job Level
E2 - Directors and Executives
Business Title (Internal Title)
AVP, Integrated Outreach
Campus
Columbia
Work County
Richland
College/Division
USC Brand Collaborative
Department
MKTG Integrated Outreach
State Pay Band
Unclassified
Approved Starting Salary
154,534
Advertised Salary Range
$154,534 - $200,000
Location of Vacancy
Part/Full Time
Full Time
Hours per Week
37.5
Work Schedule
Basis
12 months
Job Search Category
Other Professional
About USC
About University of South Carolina
From the Upstate to the Lowcountry, the University of South Carolina system is transforming the lives of South Carolinians through the impact of our eight institutions and 20 locations throughout the state. More than 50,000 students are enrolled at one of eight institutions, including the research campus in Columbia and comprehensive four-year universities in Aiken, Upstate and Beaufort. In addition, our Palmetto College campuses in Salkehatchie, Union, Lancaster and Sumter enable students to earn associate or bachelor's degrees through a combination of in-person, online or blended learning. All of our system institutions place strong emphasis on service - helping to build healthier, more educated communities in South Carolina and beyond.
Benefits for FTE Positions
The University of South Carolina (USC), through the State of SC and Public Employee Benefit Authority (PEBA), offers employees a valuable benefits package, including health and life insurance, generous paid leave and retirement programs. To learn more about USC benefits, access the "Working at USC" section on the Applicant Portal at https://uscjobs.sc.edu. Research Grant or Time-limited positions may be eligible for all, some, or no benefits, based on the grant or project funding.
Position Description
Advertised Job Summary
The University of South Carolina Brand Collaborative Division is seeking an Associate Vice President, Integrated Outreach who will be responsible for leading and coordinating comprehensive brand communication strategies to enhance the university's reputation, visibility, and engagement. This role involves overseeing internal and external brand communications, media relations, digital marketing, and brand initiatives. This executive will work with various stakeholders, including senior leadership, faculty, and unit heads to develop messaging that aligns with the university's brand platform.
Job Related Minimum Required Education and Experience
Requires a bachelor's degree in a job related field and at least 12 years of job related experience, including some prior management experience. Typically reports to a VP.
Required Certification, Licensure/Other Credentials
Preferred Qualifications
An undergraduate degree in marketing, communications or related field is required. An MBA is preferred.
Knowledge/Skills/Abilities
The successful candidate must possess outstanding leadership, interpersonal and communications skills. The candidate must be a high-energy, hands-on individual with strength of convictions - a self-confident leader who, in part due to his/her personal presence, style and demeanor, effectively sells ideas and solutions to others. This person is by nature a risk-taker and has a high level of ambition. Of equal importance, this person must have unquestioned integrity.
Understanding of internal communications and engagement and its application to organizational change and continuous improvement.
Demonstrated knowledge working in a decentralized environment with multiple stakeholders.
Solid grasp of how data analytics and insights drive performance metrics.
Proven ability to leverage financial and operational metrics to drive organizational decision making and achieve strategic objectives.
Executive-level communication and influencing skills with the ability to effectively engage with individuals at all levels of the organization.
Decisive, able to make clear-cut and timely decisions with the appropriate amount of information.
Demonstrated knowledge developing organizational objectives into material for targeted communications and engagement activities across a range of different channels and media.
Demonstrated knowledge and leadership skills in managing comprehensive strategic communications, media relations and marketing programs to advance the University's mission and goals.
Demonstrated knowledge of developing organizational objectives into material for targeted communications and engagement activities across a range of different channels and media.
Job Duties
Job Duty
Lead and develop the outreach team; provide clear strategic brand communications direction, motivate, and inspire internal and external stakeholders. Foster and maintain a work environment that encourages, recognizes and rewards creativity, innovation, and personal accountability.
Essential Function
Yes
Percentage of Time
15
Job Duty
Facilitate collaboration and communication with account service, production, digital video, and technical teams.
Essential Function
Yes
Percentage of Time
15
Job Duty
Manage multiple campaigns from concept to completion: strategy, message and branding development, full production execution. Oversee all levels of brand management-collateral, website, social, digital magazines, OOH, print direct marketing, video concepts, support materials, etc.
Essential Function
Yes
Percentage of Time
15
Job Duty
Implement changes/pivots to messaging based on data/insights that are central to the university's brand image.
Essential Function
Yes
Percentage of Time
10
Job Duty
Actively strategize and contribute to the USC brand management team; participate in the business development process, proposal creation and delivery of presentations. Conceptualize, present, and develop strategic concepts for highly effective branding programs.
Essential Function
Yes
Percentage of Time
15
Job Duty
Lead message development and communications best practices across the university.
Essential Function
Yes
Percentage of Time
15
Job Duty
Identify and support opportunities to continually advance the university's image and reputation with targeted audiences.
Essential Function
Yes
Percentage of Time
15
Position Attributes
Employees in Safety-Sensitive or Security-Sensitive positions will be subject to pre-employment and post-employment drug testing in accordance with University policy HR 1.95 Drug and Alcohol Testing.
Safety Sensitive or Security Sensitive
No
Hazardous weather category
Essential
Posting Detail Information
Number of Vacancies
1
Desired Start Date
Job Open Date
01/31/2025
Job Close Date
04/30/2025
Open Until Filled
No
Special Instructions to Applicant
This posting is a re-advertisement. Applications previously submitted are all being considered. Previous applicants do not need to reapply.
Positions are advertised for a minimum of five (5) business days on our job website. After five (5) business days, positions can be closed at the discretion of the department at any time. This employment site is updated on a regular basis. The length of the recruitment and screening process may vary from position to position, depending upon a variety of factors. Should review of your qualifications result in a decision to pursue your candidacy, you will be contacted by phone or email.
We are only accepting applications submitted by April 30, 2025.
The University of South Carolina offers a valuable benefits package including but not limited to:
- Health and Life Insurance
- Retirement Programs
- Paid Tuition
- Dependent Scholarships
- Annual Leave
- Sick Leave
- 13 Paid Holidays (including an extended December holiday)
- Paid Parental Leave
- Professional Development Opportunities
Click here to learn more about why you should work at USC.
Quicklink for Posting
https://uscjobs.sc.edu/postings/182892
EEO Statement
The University of South Carolina does not discriminate in educational or employment opportunities or decisions for qualified persons on the basis of age, ancestry, citizenship status, color, disability, ethnicity, familial status, gender (including transgender), gender identity or expression, genetic information, HIV/AIDs status, military status, national origin, pregnancy (false pregnancy, termination of pregnancy, childbirth, recovery therefrom or related medical conditions, breastfeeding), race, religion (including religious dress and grooming practices), sex, sexual orientation, veteran status, or any other bases under federal, state, local law, or regulations.