Brand Innovation Manager, Food

Job Title: Brand Innovation Manager

Company is a dynamic and forward-thinking leader in the food sector, committed to delivering innovative and high-quality products that resonate with consumers. We are currently seeking a creative and strategic-minded professional to join our team as a Brand Innovation Manager.

Responsibilities:

Product Conceptualization and Development:

• Lead the ideation and development of new and innovative products within the food category.
• Collaborate cross-functionally with R&D, marketing, and other teams to ensure seamless product execution.

Market Analysis and Trend Identification:

• Stay abreast of industry trends and consumer preferences related to food innovation.
• Conduct market research to identify white spaces and opportunities for brand differentiation.

Brand Strategy and Positioning:

• Develop and execute brand strategies that align with company goals and resonate with the target audience.
• Contribute to the development of the brand positioning, messaging, and overall brand architecture.

Collaboration with Culinary and R&D Teams:

• Work closely with culinary and R&D teams to translate innovative concepts into feasible and scalable product solutions.
• Provide input on flavor profiles, ingredients, and packaging design.

Project Management:

• Drive end-to-end project management of brand innovation initiatives, ensuring timely delivery and successful implementation.
• Monitor project budgets and timelines to meet business objectives.

Cross-Functional Collaboration:

• Collaborate with marketing, sales, and operations teams to integrate brand innovation strategies into overall business plans.
• Communicate effectively with internal stakeholders to gather input and insights.

Qualifications:

• Bachelor's degree in Marketing, Business, Food Science, or a related field. MBA is a plus.
• Proven experience 3-5 years in brand innovation, product development, or a related role within the food industry.
• Strong understanding of market trends, consumer behavior, and competitive landscape.
• Exceptional project management and organizational skills.
• Creative thinker with the ability to turn ideas into actionable strategies.
• Excellent communication and interpersonal skills.

If you are a passionate and creative individual with a proven track record in brand innovation within the food sector, we invite you to join our team and contribute to our exciting journey of delivering cutting-edge products to the market.