Brand Manager (Canada)
Apply NowCompany: Taco Bell Private
Location: Vaughan, ON L6A 0Y6
Description:
Who is Taco Bell?
Taco Bell was born and raised in California and has been around since 1962. We went from selling everyone's favorite Crunchy Tacos on the West Coast to a global brand with 8,200+ restaurants, 350 franchise organizations, that serve 42+ million fans each week around the globe. We're not only the largest Mexican-inspired quick service brand (QSR) in the world, we're also part of the biggest restaurant group in the world: Yum! Brands.
Much of our fan love and authentic connection with our communities are rooted in being rebels with a cause. From ensuring we use high quality, sustainable ingredients to elevating restaurant technology in ways that hasn't been done before... we will continue to be inclusive, bold, challenge the status quo and push industry boundaries.
We're a company that celebrates and advocates for different, has bold self-expression, strives for a better future, and brings the fun while we're at it. We fuel our culture with real people who bring unique experiences. We inspire and enable our teams and the world to Live Ms.
At Taco Bell, we're Cultural Rebels. Want to join in on the passion-fueled fun? Learn more about the career below.
About the Job:
As part of Taco Bell's Brand Marketing team, you will have the opportunity to play a key role in identifying key consumer insights, ideate to create new product/promotional ideas, lead teams in the development of multiple product and/or promotional opportunities, formulate strategic marketing plans, and launch new products into the marketplace to drive top-line and bottom-line sales growth. You will work cross-functionally with associates across the company, and will have immediate responsibility and accountability.
Candidates should have a passion for the consumer, a love of marketing, strong interpersonal skills, and the ability to adapt quickly to a fast-paced business environment. We're looking for strong, team oriented leaders that want to "Live Ms!"
The Day-to-Day:
Is This You?
Work-Hard, Play-Hard:
Salary Range: $93,280 to $116,490 CAD annually + bonus eligibility + benefits
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.
At Taco Bell, we Live Ms and invite you to do the same. Take a seat at our table. Bring your voice. Bring you, just as you are, a Cultural Rebel. We want you to be your best self!
Taco Bell is proud to be an equal opportunity employer and is committed to equity, inclusion, and belonging for all dimensions of diversity. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other protected characteristic.
Taco Bell is committed to working with and providing reasonable accommodation to applicants with disabilities or special needs.
US Job Seekers/Employees - Click here to view the "Know Your Rights" poster and supplement and the Pay Transparency Policy Statement.
Employment eligibility to work with Taco Bell in the U.S. is required as the company will not pursue visa sponsorship for this position.
California Residents: For more information about the categories of personal information we collect from you and how we use, sell, and share that information, please see our Privacy Notice for California Contractors and Privacy Notice for California Employees.
Taco Bell was born and raised in California and has been around since 1962. We went from selling everyone's favorite Crunchy Tacos on the West Coast to a global brand with 8,200+ restaurants, 350 franchise organizations, that serve 42+ million fans each week around the globe. We're not only the largest Mexican-inspired quick service brand (QSR) in the world, we're also part of the biggest restaurant group in the world: Yum! Brands.
Much of our fan love and authentic connection with our communities are rooted in being rebels with a cause. From ensuring we use high quality, sustainable ingredients to elevating restaurant technology in ways that hasn't been done before... we will continue to be inclusive, bold, challenge the status quo and push industry boundaries.
We're a company that celebrates and advocates for different, has bold self-expression, strives for a better future, and brings the fun while we're at it. We fuel our culture with real people who bring unique experiences. We inspire and enable our teams and the world to Live Ms.
At Taco Bell, we're Cultural Rebels. Want to join in on the passion-fueled fun? Learn more about the career below.
About the Job:
As part of Taco Bell's Brand Marketing team, you will have the opportunity to play a key role in identifying key consumer insights, ideate to create new product/promotional ideas, lead teams in the development of multiple product and/or promotional opportunities, formulate strategic marketing plans, and launch new products into the marketplace to drive top-line and bottom-line sales growth. You will work cross-functionally with associates across the company, and will have immediate responsibility and accountability.
Candidates should have a passion for the consumer, a love of marketing, strong interpersonal skills, and the ability to adapt quickly to a fast-paced business environment. We're looking for strong, team oriented leaders that want to "Live Ms!"
The Day-to-Day:
- Campaign Development & Execution: Lead the creation, execution and launch of marketing initiatives in partnership with other team members, including national campaigns, LTOs, and in-restaurant merchandising to optimize guest check averages and enhance brand visibility.
- Data-Driven Insights: Analyze sales data, market research, and industry trends to inform fact-based recommendations, identify growth opportunities, and enhance profitability.
- Strategic Brand Leadership: Develop and execute marketing strategies, performance calendars and innovative plans to drive growth and achieve KPI's, tailoring approaches to market dynamics.
- Franchisee Collaboration: Partner with franchisees and their marketing teams across Canada to build comprehensive plans for specific regions (new store openings, renovations, local store marketing etc).
- Budget & Resource Management: Manage a portion of the marketing production budget, overseeing photography, menu and POP design, printing, and distribution to ensure efficient resource allocation.
- Team & Cross-Functional Collaboration: Build strong relationships with cross-functional teams and agency partners, mentor team members, and oversee execution of pricing changes and strategic initiatives.
Is This You?
- A/B.S.c in Business or Marketing
- 4+ years of marketing experience; experience in market planning and execution (in-store promotional materials) required; food/QSR experience preferred
- 2+ years of experience in a role with cross-functional projects or program management experience
- Strong ability to organize, plan, and prioritize
- Strong analytical skills with the ability to find the 'so what' in data and develop recommendations
- Positive and confident team player, strong knowledge of the food industry, and a keen eye on trends
Work-Hard, Play-Hard:
- Hybrid work schedule and year-round flex day Fridays
- Up to 3 weeks of vacation per year and time off for personal days
- Yum! Days provided for additional day off on statutory holiday weeks
- 5 Live Well Days to unplug and recharge
- Tuition reimbursement and education benefits
- Fitness reimbursement of up to $300 per year
- RRSP with company match to employee contribution
- Comprehensive medical & dental including prescription drug benefits and 100% preventive care
Salary Range: $93,280 to $116,490 CAD annually + bonus eligibility + benefits
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.
At Taco Bell, we Live Ms and invite you to do the same. Take a seat at our table. Bring your voice. Bring you, just as you are, a Cultural Rebel. We want you to be your best self!
Taco Bell is proud to be an equal opportunity employer and is committed to equity, inclusion, and belonging for all dimensions of diversity. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other protected characteristic.
Taco Bell is committed to working with and providing reasonable accommodation to applicants with disabilities or special needs.
US Job Seekers/Employees - Click here to view the "Know Your Rights" poster and supplement and the Pay Transparency Policy Statement.
Employment eligibility to work with Taco Bell in the U.S. is required as the company will not pursue visa sponsorship for this position.
California Residents: For more information about the categories of personal information we collect from you and how we use, sell, and share that information, please see our Privacy Notice for California Contractors and Privacy Notice for California Employees.