Brand Manager, Innovation

Key Responsibilities:

Innovation Strategy Support:

• Assist Innovation Director in developing and executing a comprehensive innovation strategy aligned with the company's business objectives to drive growth across various ramen noodle brands.
• Contribute insights and ideas to identify emerging trends, consumer needs, and market opportunities that inform innovation priorities.

Customer and Market Specific Innovation Lead:

• Assist in leading and managing product launches of strategic, customer-specific products/initiatives.
• Lead launch initiatives in other markets (Canada).
• Work on improving the product presentation of key customers items such as Club, Aldi.

Cross-Brand Innovation Collaboration:

• Collaborate with cross-functional teams to support the ideation, development, and launch of innovative products across different ramen noodle brands.
• Contribute to fostering a culture of creativity and collaboration to generate breakthrough ideas and drive continuous innovation within the organization.

Exploration of Adjacent Categories:

• Assist in exploring opportunities for innovation beyond traditional ramen noodle products, including adjacent categories within the grocery store such as sauces, condiments, snacks, or ready-to-eat meals.
• Support the development of new product concepts, conduct market research, and assist in collaborating with internal and external partners to bring innovative offerings to market.

Market Analysis and Consumer Insights:

• Conduct market analysis, competitive benchmarking, and consumer research to identify unmet needs and opportunities for differentiation.
• Support in translating consumer insights into actionable strategies and product innovations that resonate with target audiences and drive sales growth.

Project Management Support:

• Assist in managing the product development process, from concept ideation and testing to commercialization and launch.
• Support in ensuring the timely execution of innovation projects, adhering to timelines, budgets, and quality standards.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.
• 4+ years of experience in product marketing, brand management, or innovation roles within the consumer packaged goods (CPG) industry, preferably in the food sector.
• Demonstrated ability to contribute to the development and launch of innovative products that drive revenue growth and market share expansion.
• Strong analytical skills and strategic thinking ability, with the aptitude to translate market insights into actionable business strategies.
• Excellent communication and collaboration skills, with the ability to work effectively in cross-functional teams.
• Experience working in a fast-paced, dynamic environment with a focus on innovation and continuous improvement.