Brand Manager

Who We Are

At Freshpet, our goal is to change the way people nourish their pets forever. We strive to strengthen the bond between people and our pets so that we both live longer, healthier, and happier lives while being kind to the planet. We believe that if we can create fresh, real foods that pets love and help them live healthier lives that their pet parents will also enjoy the many benefits of a rich life shared with a pet.

We started off with a mission to change the way pet parents feed dogs and cats, but we also wanted to be a company that had a thoughtful approach to how we operate. We wanted to do things differently, make great products but be gentle to the planet, good to the people who touch our business, and leave a positive impact with everything we do. We work hard every day to ensure that the original vision is met, starting with making the highest quality foods in our kitchens to running our business with integrity, transparency, and social and environmental responsibility. IT'S AMAZING WHAT CAN HAPPEN WHEN YOU START COMPLETELY FRESH!

How You Will Make An Impact

The Brand Manager of Marketing will lead and execute:

• In conjunction with Marketing Team, lead development of long-term marketing and financial plans that will enable Freshpet to achieve volume, profit and growth objectives.
• Develop short and longer-term strategies to address value across Freshpet's portfolio of brands to attract new consumer segments and increase brand loyalty.
• Lead brand and portfolio plans for Value focused customers and channels, acting as a liaison with sales and external brokers as well as being an internal expert and champion for growth and development of our business.
• Partner with the Innovation team to develop and launch value focused price/pack solutions that will help attract and retain consumers to Freshpet.
• Analyze the business and competitive environment, using data and sound judgement to make recommendations for ways to better meet short and long-term business goals, as well as identify insights that can lead to new business building ideas.
• Manage and lead multiple cross functional teams, including R&D (Research & Development), Operations, Packaging, Market Research, and Sales to execute brand initiatives and implement plans. Ensure the brand strategy is communicated, understood and implemented by all cross functional groups.

What You Will Bring

• MBA with 2-4 years of experience in a similar or related role preferred, ideally experience working in CPG Food or Pet Brand Marketing.
• BS/BA with 5 years of experience in a similar or related role.
• Passion for pets and belief they deserve the best food on the planet.
• Must be able to commute to Bedminster, NJ, with the ability to work in-office three days a week. Ability to travel 10%, if needed.
• Critical, creative and strategic thinker with a strong consumer-first orientation and problem-solving skills.
• Self-starter and action-oriented mentality with the ability to manage multiple projects and thrive in a fast-paced working environment.
• Experience with business forecasting and developing a business case, strong analytical ability and financial acumen.
• Proven ability to assess and react to complex data points, distilling information down to actionable insights. Proficiency in Nielsen or IRI preferred.
• Excellent communication and presentation skills required and ability to collaborate and influence key stakeholders.
• Strong project management skills, including identifying key milestones and delivering against deadlines.
• As of June 2025, our new headquarters in Bedminster will include a doggie daycare and grooming. Dogs welcome!

Work Experience Requirements

• The candidate should have 2-3 years working experience, preferably in CPG, strong desire to make a positive impact early in their onboarding, and a passion for marketing
• Highly organized and have the agility to be an independent worker while being highly team oriented

Education Requirements

• Bachelors' Degree required