Brand Manager

Summary:
The Brand Manager position is a fantastic opportunity to lead the growth and development of a portfolio of products for Traditional Medicinals (TM) and to operate with a General Manager mindset within the company. The Brand Manager is a leadership role that will connect the required cross functional departments together and direct the work necessary to grow the business - optimizing and expanding the lozenges portfolio and other formats, forecasting long term supply, driving demand, creating communications campaigns, identifying insights, developing new merchandising tools, and addressing consumer and customer needs. The Brand Manager reports to the Brand Director and will have significant cross-functional responsibilities, agency interaction and budget authority.

Essential Duties and Responsibilities:

Strategic Brand Building

• Drives marketing strategy and initiatives to build the brand and drive business results
• Provides monthly dashboard for leadership team to identify and address key business issues, incorporating data, insights, marketplace performance, and actionable recommendations and plans.
• Surveys competitive landscape and follows industry reports to identify consumer and product trends.
• Responsible for business results, including top line growth, budget planning and management, and margin improvement.
• With the Brand Director, develop communications, media, and creative strategies and Communicates business needs to creative/media agency and internal Director of Marketing Communications. Evaluates the creative, including visual and audio assets and videos, and provides feedback to ensure creative aligns with brand and communications objectives. Works with agencies and vendors to execute plans on time.
• Leads innovation process for line extensions, including identifying strategic opportunities for new products, working with R&D on the feasibility and development of the product, and managing the development of the items alongside the Commercialization Lead.

Collaborative Business Planning:

• Works closely with operations and sales to forecast growth of the portfolio to shape supply and operations plans. Makes recommendations for portfolio rationalization.
• Understands the operational success factors and incorporates these attributes into business planning and initiatives.
• Partners with Digital team and Sales to provide marketing support for key retailers and develop account level plans. Participates in key Retailer meetings. Tracks performance and provides support to ensure that growth targets are met.
• Leads cross-functional team meeting to manage timelines of projects and ensure team is driving projects forward. Collects inputs from cross-functional teams to develop effective plans.
• Allocates budgets across communications activities and manage expenditures, working collaboratively with Finance
• Work with Legal and Regulatory to communicate in compliance with FDA and DSHEA supplement guidelines
• Participate in Integrated Business Process meetings (i.e. Stage Gate, Product Management Review) for new items, merchandising tools, and business performance.

Minimum Requirements:

• BS in Marketing, MBA preferred.
• 5-7 years experience - prefer 2 in a traditional consumer package goods environment and additional 2+ years experience at a smaller enterprise where you demonstrated your ability to draw from your education and large company experience to drive growth and increase market share.
• Strong consumer orientation, behavior understanding, and drive toward engaging the consumer in compelling programs
• Strategic thinking and ability to drive that thinking into actionable plans. Self-starter, drive for results.
• Strong leadership skills and business acumen. Ability to incorporate TM values into leadership style.
• Ability to perform analysis and interpret market trends and business data. Experience with syndicated data, ideally SPINS
• Ability to align priorities towards business goals and a drive for results
• Operational orientation
• Direct experience with digital marketing strategies and tactics, such as online advertising, direct response, e-mail marketing, social-media, public relations, etc.
• Natural & organic food or nutritional supplement experience a plus as well as experience at a mission driven organization. Familiarity with herbs and herbal medicine also a plus.
• Experience working closely with sales teams across all major distribution channels; natural foods, grocery, mass, club, and drug.
• Creativity, attention to detail, ability to effectively prioritize and multi-task, flexibility, and comfort in fast-changing, agile environments.
• Excellent presentation and communication skill and an ability to influence.
• Critical eye for design; high standards for quality
• Must be a team player, able to work closely with cross-functional groups and anticipate and react to changes quickly.

Leadership Competencies/Behaviors required:

• In the spirit of true brand management this is a manager and leadership position. The successful candidate has a demonstrated track record in leading teams and projects in marketing, business building, creative thinking, social media with CPG companies, turning new ideas into concrete deliverables and business results.

Travel Requirements:

• Occasional travel to visit customers or vendors, and attend conferences or trade shows. Expect to travel about once per quarter.

Physical/Mental Requirements:

• Ability to read, analyze and interpret business documents
• Ability to communicate via speech, writing and hearing with employees, regulatory agencies or members of the business community
• This is primarily a desk job with constant sitting and keyboarding. Must be able to sit and type in an ergonomically correct position
• Ability to travel to different work locations and meeting sites
• Must be able to stand; walk; reach with hands and arms
• Occasionally lift and/or move up to 15 pounds.
• Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and the ability to focus.

Work Environment:

• Employee works in a busy administrative office with moderate noise as well as visiting other offices, warehouses, production environments and external partner sites.
• Office Hours/Location:
• This position is based in Rohnert Park, CA. Office hours are Monday through Friday, 8:30 - 5:00 pm. This is a hybrid role offering the flexibility to occasionally work remotely. Expected in-offices days are Wednesday, Tuesday ,and Thursday. Subject to change.
• Remote candidates will not be considered for this role.

Traditional Medicinals, Inc. and its subsidiaries are proud equal opportunity employers. We wholeheartedly embrace authenticity, diversity, and people's differences. We acknowledge, celebrate, and support individuality to the great advantage our consumers, our stakeholders, our products, and the planet. We are committed to building an inclusive workplace for all our people.

We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

Compensation range is $113,200 - $148,575 per year.
Compensation is determined based on non-discriminatory, business-related factors, including but not limited to, training, experience, education and/or professional certifications, geographic location, and market data.