Brand Social Strategy & Execution, Alexa/ Alexa+ Brand Marketing
Apply NowCompany: Amazon
Location: Seattle, WA 98115
Description:
Alexa Brand & Integrated Marketing is seeking an experienced strategic Senior Social Brand Marketing lead. This leader will set the strategy for how Alexa and newly announced, Alexa+, brand leverages social channels to deepen brand affinity and purchase intent. In this role, they will be responsible for planning, developing, executing and optimizing compelling social media campaigns, including the launch of Alexa+. They will work across various social media platforms such as Meta, TikTok, Pinterest and Reddit to ensure we continuously optimize our brand social approach aligned to customer behavior to position our work as culturally and contextually aware, creatively breakthrough, and measurably effective in driving short- and long-term brand and business results. To accomplish this, they will bring strong cross-functional strategic influence to the role to help roadmap and identify future opportunities for growth. Collaboration with internal teams, external stakeholders, and creative partners will be crucial to driving innovative and impactful campaigns.
The ideal candidate will have 8+ years of professional non-internship marketing experience, with demonstrated results setting holistic social media strategies for Fortune 500 brands. This individual will have deep industry knowledge and the analytical expertise to plan for and measure success on all social campaigns. They will work autonomously, make smart decisions and be seen as an expert in their field. They will demonstrate experience in managing complex cross-functional projects with diverse stakeholders, and juggling multiple competing priorities. They will be comfortable picking up new technologies and sharing their knowledge and learning with team members. They will constantly strive to create innovative, bar-raising content, inclusive campaign work, social-first organic, engagement & UGC content. They will be comfortable experimenting and owning a roadmap that is flexible, adapting to meet the needs of our customers, businesses, stakeholders and partner teams. They will operate in a role of considerable scope and complexity and will have significant impact on our customer experience as well as Alexa's brand and performance goals.
Key job responsibilities
1. Set vision and annual social media strategies across Alexa parent brand and Alexa+, including campaign level social briefs through to execution oversight, including our paid social media efforts across Meta, TikTok, Pinterest, Reddit and other channels.
2. Serve as subject matter expert on social media best practices and emerging trends to ensure Alexa remains best in class in social strategy and execution, including agile production capabilities.
3. Work with team to establish short- and long-term learning agendas. Collaborate with analytics lead to analyze social media metrics to evaluate campaign performance, optimize strategies, and maximize audience engagement.
4. Work with internal creative partners to deliver the best-in-class campaigns and content to our customers. Comfortable being a hands on content creator where necessary.
5. Identify new opportunities to drive awareness and brand engagement, based on evolving customer and cultural trends, including a focus on reaching younger and diverse audiences.
6. Execute zeitgeist and trend driven marketing campaigns to insert Alexa as part of cultural conversation.
7. Partner with team to make sure we stay on top of social conversation and engage with Alexa social brand following through community management program.
8. Partner across functional teams (including global media, creative, and operations) to drive process improvement and efficiency.
A day in the life
This role works closely within the Alexa Brand & Lifecycle Marketing organization to lead social strategy for our Alexa/ Alexa+ brand campaigns and partnerships. On any given day, this individual is leading social-first strategy sessions with social and influencer team and counterparts, inputting into creative briefs, executing trend driven campaigns, engaging on social via CM, and working cross-functionally with key stakeholders. This role blends strategy and creative execution to deepen the emotional connection customers have with the Alexa+ brand and deliver operational efficiency to execute high-performing social campaigns.
About the team
Alexa Marketing is a dynamic team of advertising, media, social, lifecycle, and channel marketers. We are a diverse and collaborative team united by our mission to make Alexa an indispensable part of customers' lives.
BASIC QUALIFICATIONS
- 8+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience communicating results to senior leadership
- Experience using Microsoft Excel to manipulate and analyze data
PREFERRED QUALIFICATIONS
- Experience and ability to execute insight and trend driven marketing campaigns.
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $112,800/year in our lowest geographic market up to $186,500/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
The ideal candidate will have 8+ years of professional non-internship marketing experience, with demonstrated results setting holistic social media strategies for Fortune 500 brands. This individual will have deep industry knowledge and the analytical expertise to plan for and measure success on all social campaigns. They will work autonomously, make smart decisions and be seen as an expert in their field. They will demonstrate experience in managing complex cross-functional projects with diverse stakeholders, and juggling multiple competing priorities. They will be comfortable picking up new technologies and sharing their knowledge and learning with team members. They will constantly strive to create innovative, bar-raising content, inclusive campaign work, social-first organic, engagement & UGC content. They will be comfortable experimenting and owning a roadmap that is flexible, adapting to meet the needs of our customers, businesses, stakeholders and partner teams. They will operate in a role of considerable scope and complexity and will have significant impact on our customer experience as well as Alexa's brand and performance goals.
Key job responsibilities
1. Set vision and annual social media strategies across Alexa parent brand and Alexa+, including campaign level social briefs through to execution oversight, including our paid social media efforts across Meta, TikTok, Pinterest, Reddit and other channels.
2. Serve as subject matter expert on social media best practices and emerging trends to ensure Alexa remains best in class in social strategy and execution, including agile production capabilities.
3. Work with team to establish short- and long-term learning agendas. Collaborate with analytics lead to analyze social media metrics to evaluate campaign performance, optimize strategies, and maximize audience engagement.
4. Work with internal creative partners to deliver the best-in-class campaigns and content to our customers. Comfortable being a hands on content creator where necessary.
5. Identify new opportunities to drive awareness and brand engagement, based on evolving customer and cultural trends, including a focus on reaching younger and diverse audiences.
6. Execute zeitgeist and trend driven marketing campaigns to insert Alexa as part of cultural conversation.
7. Partner with team to make sure we stay on top of social conversation and engage with Alexa social brand following through community management program.
8. Partner across functional teams (including global media, creative, and operations) to drive process improvement and efficiency.
A day in the life
This role works closely within the Alexa Brand & Lifecycle Marketing organization to lead social strategy for our Alexa/ Alexa+ brand campaigns and partnerships. On any given day, this individual is leading social-first strategy sessions with social and influencer team and counterparts, inputting into creative briefs, executing trend driven campaigns, engaging on social via CM, and working cross-functionally with key stakeholders. This role blends strategy and creative execution to deepen the emotional connection customers have with the Alexa+ brand and deliver operational efficiency to execute high-performing social campaigns.
About the team
Alexa Marketing is a dynamic team of advertising, media, social, lifecycle, and channel marketers. We are a diverse and collaborative team united by our mission to make Alexa an indispensable part of customers' lives.
BASIC QUALIFICATIONS
- 8+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience communicating results to senior leadership
- Experience using Microsoft Excel to manipulate and analyze data
PREFERRED QUALIFICATIONS
- Experience and ability to execute insight and trend driven marketing campaigns.
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $112,800/year in our lowest geographic market up to $186,500/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.