Business Development Manager (B2B)

POSITION SUMMARY

Position Title: Business Development Manager

Department: Business Development

Reports to: Chief Clinical Officer

About the Organization: The American Association of Critical-Care Nurses (AACN) is the largest specialty nursing organization in the world, representing the interests of more than 550,000 nurses who are charged with caring for acutely and critically ill patients. AACN is dedicated to creating a healthcare system driven by the needs of patients and families where acute and critical care nurses make their optimal contribution. Visit us online at http://www.aacn.org.

AACN is an equal opportunity employer and prohibits discrimination against or harassment of any person employed by or seeking employment with AACN on the basis of race, color, religion, creed, sex and gender (including pregnancy, childbirth, breastfeeding or related medical conditions, gender identity, gender expression, and sexual orientation), ancestry, national origin, age (40 or older), disability (mental and physical), military or veteran status, marital status, medical condition, or genetic information and any other basis protected by federal, state or local law or ordinance or regulation.

Application Instructions: Interested individuals can visit our Careers Page and apply for the Business Development Manager role. Any questions can be directed to: jobs@aacn.org. The position is eligible for remote or hybrid on-site work out of our Aliso Viejo, CA national office. Some travel may be required.

Position Purpose: The Business Development Manager is outwardly focused on identifying, initiating and developing opportunities for the association. The position has primary responsibility for cultivating Business-to-Business (B2B) relationships with hospitals, health systems and other large organizations, communicating product and market information with the intent of driving sales and expanding AACN's influence on the healthcare ecosystem. This position serves as a liaison to key business partners.

This position provides leadership to and operational oversight of staff in collaborating with internal partners in the efficient creation and operationalizing of innovative, and impactful B2B programs and services as determined by the organization's strategic direction. The Business Development Manager is responsible for assigning and overseeing the work of the Business Development team, as well as matrixed project management and business strategy staff, to facilitate collaboration and strategic decision-making with internal business units. The Business Development team actively engages stakeholders to understand the current industry environment and issues that matter most to healthcare leaders, our nurse community and their patients.

Main Accountabilities:

• Planning: Ensures that effective systems and support are in place for the comprehensive development and exploration of potential business opportunities that further AACN's strategic direction and position and creates catalytic opportunities.
  • Identifies, cultivates and manages opportunities for AACN programs and products.
  • Evaluates feasibility and recommends appropriate partnerships and alliances.
  • Updates and manages B2B strategy and its implementation, working with product and partner teams to ensure alignment with other AACN initiatives.
  • Manages ongoing internal B2B relationships with other AACN functions-aligns with all product and support departments.
  • Engages in all facets of the market assessment and business planning process, including identifying emerging industry trends and participating in market research
  • Oversees the development of business plans and briefs, including the development of financial proformas, ROI, and ROMI estimates.
• Data-Driven Decision Making: Leads collaboratively to ensure the organization's conceptualization, development, implementation and evaluation of major market trends and customer research using current best practices.
  • Provides on-going evaluation, insights and information to the stakeholders of institutional products and services.
  • Makes recommendations on contractual opportunities.
  • Measures and monitors results of outreach and promotional activities.
• Systems Thinking and Operations: Ensures effective operational leadership by helping to clarify priorities.
  • Brings a holistic view to business development and B2B outreach initiatives, considering the impact of each initiative on the greater body of AACN work and on the broader outreach and development strategy.
  • Evaluates and adjusts plans and priorities as needed.
  • Budgets, assigns, schedules and monitors human, financial and other resources so departmental plans are carried out and outcomes achieved successfully.
• Team Development & Leadership:
  • Provide authentic leadership for the development of direct reports, fostering a culture of continuous learning and improvement.
  • Offer coaching and guidance to team members, promoting collaboration, accountability, and the achievement of strategic goals.
  • Model and reinforce organizational values, ensuring a positive and high-performance team environment.
  • Oversee the Business Development team cost center and make decisions about budget items.

Skills Required:

• Strong leadership and strategic thinking abilities with a proven track record of driving successful outcomes.
• Exhibits excellent problem solving, critical thinking, and analytical skills.
• Ability to interpret complex market and customer data, using insights to shape business strategies and decisions.
• Excellent written and verbal communication skills, with the ability to present concise, professional business cases to executive leadership.
• Ability to build and maintain collaborative relationships across all levels of the organization and effectively influence stakeholders.
• Solid understanding of the healthcare ecosystem, especially of the hospital and health system audience
• Proven ability to manage people and build high-performing teams in a dynamic, matrixed environment.
• Proficiency in HubSpot, Microsoft Word, Excel, PowerPoint, G-Suite, and Smartsheet.

Education and/or Experience:

• Bachelor's degree or equivalent experience required. MBA or other related post-graduate degree preferred.
• BSN or Master's in Nursing, with RN licensure desired.
• Demonstrated expertise in business development planning, identifying new opportunities, forming partnerships, and adding value to a company.
• Experience leading matrixed teams for business planning, market analysis, research and/or business development.
• 7 years experience in managing teams for business development, sales or related fields in a non-profit or healthcare environment.
• Experience within hospitals/healthcare systems as an executive or consultant is strongly preferred. Extensive knowledge of the business of healthcare in the US is required.

Requirements:

The demands described here represent those that must be met by an individual to successfully perform the essential responsibilities of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Frequently communicates and interacts with others, in person and over computer and phone; frequently required to talk and hear. While performing the duties of this job, the noise level in the work environment, if located in the office, is usually quiet to moderate. Frequent sitting. Prolonged periods of sitting/standing at a desk and working on a computer. Operate standard office equipment and keyboard. Occasionally required to walk and stoop, kneel, crouch, or reach with hands and arms. While performing the duties of this job, the noise level in the work environment, if located in the office, is usually quiet to moderate. Mental stamina for problem-solving; prioritizing multiple tasks. Ability to recall, interpret, and apply oral/written instructions; remain alert and coherent to take action. Ability to travel.

Work location designation: Remote