Campus Launch and Growth Analyst
Apply NowCompany: Universal Technical Institute
Location: Phoenix, AZ 85032
Description:
Overview
The Campus Launch and Growth Analyst, plays a key role in launching new campuses. This individual will effectively deploy tools, strategies, and processes to drive student acquisition, while developing offline partnerships to enhance community engagement. Collaborating with marketing, admissions, and local stakeholders, the coordinator will focus on new market opportunities to drive enrollment and sustainable growth for each campus.
What We Offer
$80,000 - $84,000 per year
Weekends OFF
Paid Training
FREE UTI or Concorde Tuition for you AND your Immediate Family
Medical/Dental/Vision/Life Ins/STD & LTD Ins
401K, Paid Holidays, Paid Time Off
Paid Parental Leave
#LI-LW1
Responsibilities
Collaborate with the Student Acquisition Team and other departments to manage logistics, marketing, and operations for student enrollment at new campuses
Conduct research (internal and external) to identify student acquisition opportunities and inform decisions about future campus locations, becoming the subject matter expert on new campuses
Monitor and analyze campaign performance, adjusting strategies to optimize results
Provide insights to help shape the acquisition budget for new campuses, for resource efficiency
Assess the competitive landscape at each location and develop differentiation strategies
Support community engagement efforts by collaborating with cross-functional teams
Lead research and analysis for business cases supporting new educational programs or student acquisition channels
Successful management and execution of campus launch logistics and marketing strategies
Guide future campus locations and program decisions with data driven insights
Effective go-to-market strategies for each campus, presented clearly to stakeholders.
Optimize student acquisition campaigns with measurable performance improvements
Coordinate defined acquisition budget that maximizes resource efficiency
Comprehensive analysis of competitive environment and differentiation strategies
Increase community engagement through cross-department collaboration
Other duties as assigned.
Qualifications
Education / Experience
HS Diploma or GED (required)
Minimum of five (5) years' experience with emphasis on market expansion (required)
Minimum three (3) years' experience with lead generation and sales enablement (required)
Knowledge base and experience with education and admissions processes and how to apply sales strategies in these contexts (preferred)
Broad knowledge of advertising, paid media and event/community marketing (required)
Experience in using Microsoft Office Suite, marketing automation tools, analytics and CRM (required)
Skills
Proficient in Excel with the ability to analyze data and derive actionable insights for decision-making
Skilled in creative problem-solving, leveraging innovative approaches to effectively address challenges
Excellent communication and public presentation skills
Abilities
Ability to develop innovative marketing strategies and campaigns that attract new customers
Ability to quickly adapt to new markets and understand local customer needs and preferences
Ability to work effectively with cross-functional teams, including sales, product development, and customer service.to work effectively with cross-functional teams, including sales, product development, and customer service
Ability to identify challenges and develop creative solutions to overcome them
Ability to focus on understand and meet the needs of customers to drive acquisition and retention
Communicate, think, learn, and reason
Use computers and computer systems (including hardware and software) to process transactions, store documents, enter data, or perform assigned tasks
Safely ambulate and/or maneuver when on-site at Company locations
Demonstrate and utilize active listening, inductive reasoning, information ordering and category flexibility
Ability to use good judgment, problem-solving and decision-making skills
Ability to maintain confidentiality and manage sensitive information with discretion
Ability to work in a fast-paced environment where deadlines are essential and multiple projects are worked simultaneously
Ability to gain, understand and apply information and data as it relates essential functions of the position
Ability to foster long-term relationships with stakeholders
About Us
It's all about the reputation. 55+ years of experience, trusted by 35+ industry leading brands, 16 campuses, 5 technical schools. But it's not all about the numbers. Here at Universal Technical Institute and its family of schools, we care about YOU. We care about making a change in the lives of our employees and our students. We're on a mission to expand our reach and increase our impact, one life at a time and that starts with yours...Come and be a part of our legacy!
The Campus Launch and Growth Analyst, plays a key role in launching new campuses. This individual will effectively deploy tools, strategies, and processes to drive student acquisition, while developing offline partnerships to enhance community engagement. Collaborating with marketing, admissions, and local stakeholders, the coordinator will focus on new market opportunities to drive enrollment and sustainable growth for each campus.
What We Offer
$80,000 - $84,000 per year
Weekends OFF
Paid Training
FREE UTI or Concorde Tuition for you AND your Immediate Family
Medical/Dental/Vision/Life Ins/STD & LTD Ins
401K, Paid Holidays, Paid Time Off
Paid Parental Leave
#LI-LW1
Responsibilities
Collaborate with the Student Acquisition Team and other departments to manage logistics, marketing, and operations for student enrollment at new campuses
Conduct research (internal and external) to identify student acquisition opportunities and inform decisions about future campus locations, becoming the subject matter expert on new campuses
Monitor and analyze campaign performance, adjusting strategies to optimize results
Provide insights to help shape the acquisition budget for new campuses, for resource efficiency
Assess the competitive landscape at each location and develop differentiation strategies
Support community engagement efforts by collaborating with cross-functional teams
Lead research and analysis for business cases supporting new educational programs or student acquisition channels
Successful management and execution of campus launch logistics and marketing strategies
Guide future campus locations and program decisions with data driven insights
Effective go-to-market strategies for each campus, presented clearly to stakeholders.
Optimize student acquisition campaigns with measurable performance improvements
Coordinate defined acquisition budget that maximizes resource efficiency
Comprehensive analysis of competitive environment and differentiation strategies
Increase community engagement through cross-department collaboration
Other duties as assigned.
Qualifications
Education / Experience
HS Diploma or GED (required)
Minimum of five (5) years' experience with emphasis on market expansion (required)
Minimum three (3) years' experience with lead generation and sales enablement (required)
Knowledge base and experience with education and admissions processes and how to apply sales strategies in these contexts (preferred)
Broad knowledge of advertising, paid media and event/community marketing (required)
Experience in using Microsoft Office Suite, marketing automation tools, analytics and CRM (required)
Skills
Proficient in Excel with the ability to analyze data and derive actionable insights for decision-making
Skilled in creative problem-solving, leveraging innovative approaches to effectively address challenges
Excellent communication and public presentation skills
Abilities
Ability to develop innovative marketing strategies and campaigns that attract new customers
Ability to quickly adapt to new markets and understand local customer needs and preferences
Ability to work effectively with cross-functional teams, including sales, product development, and customer service.to work effectively with cross-functional teams, including sales, product development, and customer service
Ability to identify challenges and develop creative solutions to overcome them
Ability to focus on understand and meet the needs of customers to drive acquisition and retention
Communicate, think, learn, and reason
Use computers and computer systems (including hardware and software) to process transactions, store documents, enter data, or perform assigned tasks
Safely ambulate and/or maneuver when on-site at Company locations
Demonstrate and utilize active listening, inductive reasoning, information ordering and category flexibility
Ability to use good judgment, problem-solving and decision-making skills
Ability to maintain confidentiality and manage sensitive information with discretion
Ability to work in a fast-paced environment where deadlines are essential and multiple projects are worked simultaneously
Ability to gain, understand and apply information and data as it relates essential functions of the position
Ability to foster long-term relationships with stakeholders
About Us
It's all about the reputation. 55+ years of experience, trusted by 35+ industry leading brands, 16 campuses, 5 technical schools. But it's not all about the numbers. Here at Universal Technical Institute and its family of schools, we care about YOU. We care about making a change in the lives of our employees and our students. We're on a mission to expand our reach and increase our impact, one life at a time and that starts with yours...Come and be a part of our legacy!