Category Manager - Heavy Duty
Apply NowCompany: Recochem
Location: Montreal, QC H1A 0A1
Description:
Recochem is leading the way in offering global thermal management, emission control, vehicle care and household solutions that provide protection & safety to consumers and to the environment.
Recochem excels at turning consumer insights into innovation while driving In-depth category expertise and building power brands that align to consumer preference. Our innovative solutionsare backed by R&D expertise and next-level education.Our progressive supply chain is unmatched, with 16 factories across the globe.
Recochem's solutions include coolant/antifreeze, EV thermal fluids, performance fluids, diesel exhaust fluid, windshield washer fluids, car care, rust preventatives, household solvents & winterizing solutions.
Reports to:
VP Marketing Innovation, Branding and Product portfolio
Relationships:
3 Direct reports
Location:
Montreal (travels 20%)
Qualifications
Education and Experience
- University Degree in Marketing/Business Management - MBA preferred
- Minimum of 10 years of relevant experience
Brand building, product management, & marketing experience in the heavy-duty industry (on and off road)
Experience in B to B, aftermarket industries (trucking, mining...) and Industrial (HVAC, Data Centers...)
Experience with retailers (Tractions, FleetPride, Fort Gary...) and OEMs (John Deere, Mack/Volvo...)
Creative & Analytical mindset: demonstrated successful project management, marketing BtoB campaign planning & execution on linkedin and salesforce, BtoB marketing tool kits, cross functional team interaction, new product launches (with metrics)...
Communication skills
- Excellent verbal and written communication skills
- Ability to create presentations and to present to small groups as well as large audiences
- Good written skills for creating business plans, proposals, internal reports
Technical skills
- Ability to analyze market research and business reports, interpret data, identify trends and make recommendations
- Good knowledge of budgeting, pricing strategy and margin management
- Excellent technical aptitude with understanding of products specifications and usage, experience in new product development and launches
- Experience in briefing agencies (research, packaging and advertising), in evaluating their work and giving feedback
- Strong proficiency in digital, social media and e-commerce as platforms to reach consumers
Computer Skills
- Good working knowledge of Excel, and PowerPoint
- Strong ability to quickly learn tools to effectively run analysis (ex: PowerBi, Salesforce...)
Responsibilities
- Develop insightful fact-based business updates
- Define the vision and establish a clear portfolio approach (inclusive of sku rationalization) across the different brands
- Manage Innovation working in tandem with cross functional teams (PMO, R&D, Legal, Regulatory...)
- Lead label designing and packaging process
- Create marketing tool kits to support aftermarket sales team (Brochures, Sales sheets, website, selector tools...)
- Lead & attend trade shows for heavy duty in both US and Canada
- Work effectively with advertising, promotional, research agencies, consultants, vendors, etc.
Personality fit
- Someone who goes above and beyond with a strong entrepreneurial mindset,
- A solution-oriented thinker,
- A fun and collaborative Team player,
- Passionate about the industry & marketing and who thrive to learn,
- With a high level of business ethics.
Apply and be part of our journey in securing journeys for consumers worldwide!
Our Values
We deliver value to our customer
We maintain integrity
We work as a team with mutual respect
We act with a sense of urgency
We focus on safety, our environment and quality
We invite you to visit our website at www.recochem.com to learn more about our company and our solutions.
Recochem excels at turning consumer insights into innovation while driving In-depth category expertise and building power brands that align to consumer preference. Our innovative solutionsare backed by R&D expertise and next-level education.Our progressive supply chain is unmatched, with 16 factories across the globe.
Recochem's solutions include coolant/antifreeze, EV thermal fluids, performance fluids, diesel exhaust fluid, windshield washer fluids, car care, rust preventatives, household solvents & winterizing solutions.
- North America (US & Canada)
- Coolant Antifreeze / Performance Fluids
- Aftermarket / Industrial / Retail
- Prestone / HD Expert / Air 1 / H2Blu / SoluTherm
Reports to:
VP Marketing Innovation, Branding and Product portfolio
Relationships:
3 Direct reports
Location:
Montreal (travels 20%)
Qualifications
Education and Experience
- University Degree in Marketing/Business Management - MBA preferred
- Minimum of 10 years of relevant experience
Brand building, product management, & marketing experience in the heavy-duty industry (on and off road)
Experience in B to B, aftermarket industries (trucking, mining...) and Industrial (HVAC, Data Centers...)
Experience with retailers (Tractions, FleetPride, Fort Gary...) and OEMs (John Deere, Mack/Volvo...)
Creative & Analytical mindset: demonstrated successful project management, marketing BtoB campaign planning & execution on linkedin and salesforce, BtoB marketing tool kits, cross functional team interaction, new product launches (with metrics)...
Communication skills
- Excellent verbal and written communication skills
- Ability to create presentations and to present to small groups as well as large audiences
- Good written skills for creating business plans, proposals, internal reports
Technical skills
- Ability to analyze market research and business reports, interpret data, identify trends and make recommendations
- Good knowledge of budgeting, pricing strategy and margin management
- Excellent technical aptitude with understanding of products specifications and usage, experience in new product development and launches
- Experience in briefing agencies (research, packaging and advertising), in evaluating their work and giving feedback
- Strong proficiency in digital, social media and e-commerce as platforms to reach consumers
Computer Skills
- Good working knowledge of Excel, and PowerPoint
- Strong ability to quickly learn tools to effectively run analysis (ex: PowerBi, Salesforce...)
Responsibilities
- Develop insightful fact-based business updates
- Define the vision and establish a clear portfolio approach (inclusive of sku rationalization) across the different brands
- Manage Innovation working in tandem with cross functional teams (PMO, R&D, Legal, Regulatory...)
- Lead label designing and packaging process
- Create marketing tool kits to support aftermarket sales team (Brochures, Sales sheets, website, selector tools...)
- Lead & attend trade shows for heavy duty in both US and Canada
- Work effectively with advertising, promotional, research agencies, consultants, vendors, etc.
Personality fit
- Someone who goes above and beyond with a strong entrepreneurial mindset,
- A solution-oriented thinker,
- A fun and collaborative Team player,
- Passionate about the industry & marketing and who thrive to learn,
- With a high level of business ethics.
Apply and be part of our journey in securing journeys for consumers worldwide!
Our Values
We deliver value to our customer
We maintain integrity
We work as a team with mutual respect
We act with a sense of urgency
We focus on safety, our environment and quality
We invite you to visit our website at www.recochem.com to learn more about our company and our solutions.