Chief of Staff, Marketing
Apply NowCompany: IBM
Location: New York, NY 10025
Description:
Introduction
At IBM, we believe technology shapes the world, and we are a catalyst for innovation and creativity. We are at the forefront of groundbreaking change - improving businesses, society, and the human condition. As a leader in Hybrid Cloud and AI, we are leading the charge in a worldwide digital transformation.
Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story and is responsible for positioning IBM in the market. We define and optimize IBM's brand, capture the market's attention, and articulate our point of view for clients, partners, the media, and even other IBMers. As part of our team, you'll be surrounded by bright minds and keen collaborators - always willing to help and be helped - as you apply passion to work that will compel our audience to choose IBM's products and services.
When you join IBM, you join a culture of openness, collaboration, and trust. You join a team of IBMers who are helping technology support a positive global transformation. So join us and experience a place where you can co-create your learning and opportunities. A place where teamwork and unique ideas are treasured. A place where you can bring innovation to life.
Your role and responsibilities
As a Chief of Staff, reporting to IBM's Chief Marketing Officer (CMO), you will play a pivotal role in driving strategic initiatives, improving operational efficiency, and fostering a culture of innovation and collaboration within the marketing organization. This highly visible and collaborative role is crucial to the overall success of the Marketing organization.
Some of your responsibilities may include:
Strategic Planning & Operations
Collaborate with the CMO to develop and implement marketing strategy, aligning with business objectives and company goals
Conduct market research and analysis to inform marketing decisions and optimize campaign performance
Ensure seamless day-to-day operations of marketing campaigns and team, including budgeting, resource allocation, and project coordination
Innovation and Optimization
Identify areas for innovation and process improvement within the marketing organization
Develop and implement initiatives to drive innovation, including pilot programs and proof-of-concept projects
Foster a culture of experimentation and continuous improvement within the marketing team
Communication and Collaboration
Serve as a liaison between the CMO and other departments, ensuring clear communication and alignment on marketing initiatives
Develop and maintain relationships with key external partners, vendors, and internal stakeholders, including cross-functional teams and senior leadership
Design, create, and deploy content that engages, informs, and inspires IBMers and stakeholders to focus their efforts in support of the shared business goals
Performance Management
Develop and track key performance indicators (KPIs) to measure marketing effectiveness
Analyze data and market trends to inform marketing decisions and optimize campaign performance
Identify areas for improvement and develop strategies to address gaps in performance
Required education
Bachelor's Degree
Preferred education
Master's Degree
Required technical and professional expertise
5+ years of experience in a marketing leadership role, with a proven track record of success in driving strategic initiatives and improving operational efficiency
Proven experience working closely with senior leadership, including CEOs, CMOs, and other C-level executives
Strong analytical and problem-solving skills, with the ability to analyze complex data and develop insights-driven recommendations
Excellent communication and interpersonal skills, with the ability to build strong relationships with internal and external stakeholders
Experience with marketing automation platforms, data analytics tools, and project management software
Preferred technical and professional experience
Experience with marketing strategy development and execution
Familiarity with marketing automation platforms, such as Marketo or Pardot
Experience with data analysis and reporting tools, such as Google Analytics or Tableau
Certification in marketing or a related field, such as HubSpot or Google Analytics
YOUR LIFE @ IBM
In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.
Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.
Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.
Are you ready to be an IBMer?
ABOUT IBM
IBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.
Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.
At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.
IBM is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
At IBM, we believe technology shapes the world, and we are a catalyst for innovation and creativity. We are at the forefront of groundbreaking change - improving businesses, society, and the human condition. As a leader in Hybrid Cloud and AI, we are leading the charge in a worldwide digital transformation.
Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story and is responsible for positioning IBM in the market. We define and optimize IBM's brand, capture the market's attention, and articulate our point of view for clients, partners, the media, and even other IBMers. As part of our team, you'll be surrounded by bright minds and keen collaborators - always willing to help and be helped - as you apply passion to work that will compel our audience to choose IBM's products and services.
When you join IBM, you join a culture of openness, collaboration, and trust. You join a team of IBMers who are helping technology support a positive global transformation. So join us and experience a place where you can co-create your learning and opportunities. A place where teamwork and unique ideas are treasured. A place where you can bring innovation to life.
Your role and responsibilities
As a Chief of Staff, reporting to IBM's Chief Marketing Officer (CMO), you will play a pivotal role in driving strategic initiatives, improving operational efficiency, and fostering a culture of innovation and collaboration within the marketing organization. This highly visible and collaborative role is crucial to the overall success of the Marketing organization.
Some of your responsibilities may include:
Strategic Planning & Operations
Collaborate with the CMO to develop and implement marketing strategy, aligning with business objectives and company goals
Conduct market research and analysis to inform marketing decisions and optimize campaign performance
Ensure seamless day-to-day operations of marketing campaigns and team, including budgeting, resource allocation, and project coordination
Innovation and Optimization
Identify areas for innovation and process improvement within the marketing organization
Develop and implement initiatives to drive innovation, including pilot programs and proof-of-concept projects
Foster a culture of experimentation and continuous improvement within the marketing team
Communication and Collaboration
Serve as a liaison between the CMO and other departments, ensuring clear communication and alignment on marketing initiatives
Develop and maintain relationships with key external partners, vendors, and internal stakeholders, including cross-functional teams and senior leadership
Design, create, and deploy content that engages, informs, and inspires IBMers and stakeholders to focus their efforts in support of the shared business goals
Performance Management
Develop and track key performance indicators (KPIs) to measure marketing effectiveness
Analyze data and market trends to inform marketing decisions and optimize campaign performance
Identify areas for improvement and develop strategies to address gaps in performance
Required education
Bachelor's Degree
Preferred education
Master's Degree
Required technical and professional expertise
5+ years of experience in a marketing leadership role, with a proven track record of success in driving strategic initiatives and improving operational efficiency
Proven experience working closely with senior leadership, including CEOs, CMOs, and other C-level executives
Strong analytical and problem-solving skills, with the ability to analyze complex data and develop insights-driven recommendations
Excellent communication and interpersonal skills, with the ability to build strong relationships with internal and external stakeholders
Experience with marketing automation platforms, data analytics tools, and project management software
Preferred technical and professional experience
Experience with marketing strategy development and execution
Familiarity with marketing automation platforms, such as Marketo or Pardot
Experience with data analysis and reporting tools, such as Google Analytics or Tableau
Certification in marketing or a related field, such as HubSpot or Google Analytics
YOUR LIFE @ IBM
In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.
Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.
Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.
Are you ready to be an IBMer?
ABOUT IBM
IBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.
Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.
At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.
IBM is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.