CMO

Objectives/Goals:

What outcomes will this role be responsible for? Driving new client acquisition

What needs the most immediate attention? Influencer, Paid, and Social Media Strategy with a focus on creative strategy.

Competencies:

What set of accomplishments or skills do they have that give them a unique advantage in achieving our outcomes list above? (Budget responsibilities, milestones, etc)

Local services experience (LTV)

As we chatted about during calibration, this is something that they feel they can likely teach

Beauty - cultural context for approachable, accessible luxury

Younger scrappier beauty brands vs. the Estee Lauders of the world

What "success attributes" are needed to achieve the outcomes?

Which leaders will they work most closely with? Which other departments? CEO, CFO (once hired), VP of Product(Tech Role)

Was someone in the role previously? If yes, why didn't they work out so that we can understand what red flags to watch out for.

• Ex: Ye wanted to invest a lot in paid; there is a need to drive new business so there's a need to invest diversely