Copy Director

Title: Director of Content/Copywriting

JOB DESCRIPTION Reports To: VP of Creative Operations

FLSA: Exempt

SUMMARY

Brand Revolution's creative department is a cohesive team of diverse and talented professionals, known for their close-knit dynamic. We excel as strategic problem solvers, collaborating closely with our clients to convey their messages through innovative and exceptionally creative methods.

Our creative execution knows no bounds. Team members are encouraged to bring their distinctive perspectives and talents to a variety of creative domains, including strategy, graphic design, media (audio, video, photo), experiential design and fabrication, content creation, and copywriting. These diverse creative disciplines collectively shape our invigorating work environment and cultivate a vibrant atmosphere at Brand Revolution.

Reporting to the VP of Creative Operations and under the creative guidance of the Chief Creative Officer, the Director of Content/Copywriting possesses a distinctive creative perspective. They excel in crafting exceptional strategies and concepts, effortlessly transforming visions into reality across digital and physical environments.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Personnel Management
• Develop and nurture a high-performance team, providing direct management and support to team members.
• Collaborate with the VP of Creative Operations to assign tasks based on team members' skills and availability.
• Mentor Creative team members by clearly communicating responsibilities and facilitating their growth.
• Ensure all members, including ACDs, SADs, and ADs, understand how to assess and enhance their skills.
• Inspire and motivate the Creative team, fostering behavior that retains talent and clients.

• Project Management
• Manage the creative execution of multiple projects simultaneously.
• Collaborate with the design team, Chief Creative Officer, and partner departments (Account, Production, Events, and Media).
• Guide the Creative team across multiple accounts and departments, ensuring work surpasses expectations and has measurable impact.
• Maintain high standards, ensuring creative work aligns with client goals, agency standards, and brief strategies within deadlines and budgets.
• Uphold the highest standards for the team, differentiating between high-quality and low-quality work.
• Pay meticulous attention to detail in creative asset execution.
• Interdisciplinary Creative Concepting
• Develop visually and content focused, compelling concepts for various projects, including print, digital, video, podcast, interactive, merchandise, and live/virtual events.
• Facilitate brainstorming sessions and workshops, encouraging innovative ideas from diverse creative disciplines.
• Use a multidisciplinary approach to problem-solving, incorporating insights from different creative domains.
• Communicate creative concepts and strategies effectively to prospects and clients.
• Develop, present, and sell creative concepts to clients, showcasing both visual and messaging rationale.

• Client Leadership

Serve as the primary client-facing voice, presenting work and building relationships.

Deliver new ideas with a clear perspective, promoting progressive creativity.

Create, articulate, and pitch creative ideas to clients, effectively conveying both the visual design and the underlying messaging reasoning.

• Interdepartmental and Vendor Collaboration
  • Promote a culture of creative excellence by enhancing team communication and refining our processes.
  • Collaborate seamlessly with cross-functional teams, ensuring consistent communication and workflow optimization.
  • Foster relationships with external partners, ensuring alignment with creative objectives and project expectations.
  • Ensure adherence to customer brand standards and guidelines while collaborating effectively with external vendors.
  • Actively participate in new business pitches, providing valuable input and creative expertise to the Innovation and Growth (IG) and Events team.

SPECIALITY: CONTENT AND COPYWRITING CONCENTRATION

Responsible for leading integrated content creation efforts, crafting persuasive copy, and developing engaging narratives and scripts.

• Lead the copy, design, tone, and direction of work from concept to execution across a variety of creative disciplines.
• Demonstrate experience creating integrated content across multiple marketing channels.
• Seek out new messaging innovations and technologies to cultivate new concepts.
• Demonstrate an understanding of unique audiences and create content that is relevant to each.
• Craft compelling and persuasive copy that aligns with client goals and brief strategies.
• Develop engaging narratives and messaging strategies for various mediums, ensuring consistency and creativity.
• Serve as the primary client-facing voice for copywriting, presenting work, and building relationships.
• Deliver new copy ideas with a clear perspective, promoting progressive creativity in messaging.
• Write scripts for videos, podcasts, and other multimedia content, ensuring seamless storytelling and engaging narratives.
• Collaborate with design to create detailed storyboards outlining visual elements in alignment with the script for multimedia projects.
• Create, articulate, and pitch script ideas to clients, effectively conveying both the visual design and the underlying messaging reasoning in scripts.
• Collaborate with the design team and other departments to translate scripts into visually compelling multimedia content.
• Help build and manage the Brand Revolution external brand and blog with the IG team.

KNOWLEDGE, SKILLS + ABILITIES

• 10+ years of related experience with 3+ years of video/film production experience in an agency or corporate setting
• Experience creating marketing/advertising campaigns from developing vision and the messaging platform to overseeing production on time and budget
• Understanding and experience creating integrated content across multiple marketing channels
• Effective oral and written communications skills
• Strong interpersonal and collaboration skills
• Ability to lead a multidisciplinary team
• Complete understanding of market trends and creative briefs
• Computer proficiency; solid knowledge of word text programs

EDUCATION + TRAINING

• Bachelor's Degree in Advertising/Marketing, Communications, Writing or related discipline preferred
• Relevant certifications in inbound/outbound marketing, content strategy, branding, or related disciplines preferred

PHYSICAL REQUIREMENTS

• Able to sit for long periods of time and look at a computer screen.

YOU BE YOU

Brand Revolution is a Fair Chance and Equal Opportunity Employer committed to providing you with a fair shake regardless of race, religion, color, national origin, sexual orientation, sex and its associated medical conditions, gender identity or expression, age, veteran status, being differently abled or other applicable legally protected characteristics. Our creativity thrives when people come as they are, and we are committed to providing a workplace free of discrimination or harassment.