Corporate Sales Manager

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Company: Westmont Hospitality Group

Location: Halifax, NS B3H 1A1

Description:

The Corporate Sales Manager is accountable for driving top-line sales, generating leads for group and corporate business, and boosting Food & Beverage and banquet revenues. They oversee overall revenue generation and work to meet or exceed sales targets. The successful candidate will solicit new business and achieve revenue goals established for the hotel. In addition, will implement sales and marketing strategies which facilitate achievement of budget objectives, profitability and return on investment, through building strong business relationships and using effective negotiations and sales practices.

Duties & Responsibilities
  • Assist the General Manager in the development of the hotel business plan
  • Represents the hotel to individuals, groups and corporations in order to ensure repeat business and gain new business
  • Research new account opportunities through the use of Cold Call techniques, Websites, and other new business lead opportunities. Proactively solicit new and repeat business using appropriate selling techniques. Conduct inside and outside Sales Calls (pre-qualified and cold calls).
  • Represents the hotel to the local community.
  • Works with corporate operations and sales & marketing to ensure the appropriate hotel implementation of special promotions and sales initiatives.
  • Maintains a close liaison with other Hotel Managers/Sales Teams in order to ensure maximum impact from regional sales and marketing efforts.
  • Supports the service personnel in any way possible to enhance guest experience and satisfaction.
  • Meet and exceed personal sales room night revenue goals: monthly, quarterly and yearly
  • Stay familiar with industry trends via appropriate publications/trade memberships
  • Following up on leads in a timely and professional manner within the respective territory both by telephone and by written correspondence
  • Fully qualifying each piece of business to understand the full potential of the booking
  • Learn the strengths and weaknesses of our top competitors so as to be able to sell against them
  • Develop and maintain close and effective working relationships with all supporting departments
  • Maintaining positive relations with all Guests, Vendors, Colleagues and Global Sales Offices while portraying a professional Marriott image at all times
  • Attend/participate in hotel committees, staff meeting
  • Follow up on Groups to ensure customer satisfaction
  • Duties as assigned by the Director of Sales or General Manager.

Minimum Qualifications and Skills:
  • A minimum 3-4 years of hotel sales experience, preferably with corporate market experience
  • A proven track record in cultivating business relationships and strong prospecting skills
  • Strong negotiations, presentation, influencing skills and decision-making capabilities
  • Experience in Hotel industry with knowledge of competitive markets considered definite asset.
  • Exceptional communication and strong interpersonal skills; innovative, resourceful and results oriented.
  • Background in the development & execution of business, marketing and sales plans.
  • Proactive sales approach, assertive, fast-paced, and driven to succeed
  • Must be able to travel and may be required to work evenings and weekends as required
  • Demonstrates strong leadership, team, communication and coaching skills
  • Knowledge of Microsoft Office applications, Word, Excel and Power Point is essential
  • High degree of professionalism and dedication

MENTAL EFFORT
  • Listening and mental attentiveness in dealing with customer queries, and Director's requirements.
  • Mental effort required in multi-tasking and handling interruptions that require refocusing.
  • Mental and visual concentration during computer work daily.

PHYSICAL EFFORT
  • Standing for long periods of time.
  • Walking for a long period of time.
  • Performs computer work daily.

WORKING CONDITIONS
  • Governed by concurrent and dynamic deadlines, despite conflicting priorities and frequent interruptions.
  • Constantly handling of queries and calls from guests, potential guests, and other departments.
  • Must have own vehicle and willingness to travel to events as required.
  • Occasionally required to travel.
  • Must be able to work flexible hours.

TYPE OF SUPERVISION REQUIRED

Reports to the Director of Sales & General Manager and works under minimal to no supervision. The Individual has complete responsibility to take whatever action is deemed

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