Creative Services Director
Apply NowCompany: News-Press and Gazette Company
Location: Thousand Palms, CA 92276
Description:
The Gulf California Broadcast Company is looking for a Creative Services / Promotion Director to increase brand awareness and drive ratings for its five Television stations and #1 rated Radio station in the Palm Springs market.
This person will play a key role in defining and developing the brands of KESQ (ABC), KPSP (CBS), KDFX (FOX), KCWQ (CW), KUNA (Telemundo) and La Poderosa 96.7 KUNA-FM. The Creative Services Director will report to the General Manager and will have special responsibility for the brand management and strategic planning for all of our stations.
Responsibilities include: writing and producing station image spots/campaigns for our top rated newscasts and supervising others to do same; planning and executing outside marketing; overseeing log inventory and promo placement; managing cross-promotion partnerships and supporting news and sales initiatives with on-air and digital components. In addition, identify opportunities to reach our target audiences through social media and other vehicles, and support events to introduce viewers to our stations.
Qualified applicants will have at least five years of experience in television promotion or marketing. Supervisory experience a plus. Must have strong video production background, good communication skills, ability to successfully interact and collaborate with all departments and be deadline-driven.
Pay Range: $85,000.00- $95,000.00 based on experience.
The Successful candidate must pass a pre-employment drug screen and back ground check.
Gulf California Broadcast Company is an Equal Opportunity Employer.
Posting closes when position is filled.
This person will play a key role in defining and developing the brands of KESQ (ABC), KPSP (CBS), KDFX (FOX), KCWQ (CW), KUNA (Telemundo) and La Poderosa 96.7 KUNA-FM. The Creative Services Director will report to the General Manager and will have special responsibility for the brand management and strategic planning for all of our stations.
Responsibilities include: writing and producing station image spots/campaigns for our top rated newscasts and supervising others to do same; planning and executing outside marketing; overseeing log inventory and promo placement; managing cross-promotion partnerships and supporting news and sales initiatives with on-air and digital components. In addition, identify opportunities to reach our target audiences through social media and other vehicles, and support events to introduce viewers to our stations.
Qualified applicants will have at least five years of experience in television promotion or marketing. Supervisory experience a plus. Must have strong video production background, good communication skills, ability to successfully interact and collaborate with all departments and be deadline-driven.
Pay Range: $85,000.00- $95,000.00 based on experience.
The Successful candidate must pass a pre-employment drug screen and back ground check.
Gulf California Broadcast Company is an Equal Opportunity Employer.
Posting closes when position is filled.