Creative Strategist - New York

Creative Strategist for a Data-Driven Marketing Agency

About Us
At Twigeo, we're on a mission to craft innovative and impactful campaigns, ads, and content that connect brands with their audiences. With a growth-driven mindset we thrive at the intersection of creativity and strategy, delivering measurable results while pushing the boundaries of what's possible.

The Opportunity
Are you a creative thinker with a strategic mindset and a passion for data-driven marketing? As a Creative Strategist at Twigeo, you'll be at the heart of our campaigns, shaping their direction and success. Collaborate with cross-functional teams to develop innovative strategies, interpret data, and transform insights into compelling creative concepts that captivate audiences and drive results.

Expectations of a Creative Strategist at Twigeo

Your Skills

• Research & Insights. Gather, analyze, and distill research from various sources - market trends, audience data, competitor analysis, and campaign performance to uncover actionable insights. Translate findings into strategic recommendations that guide creative development and optimization.
• Collaboration. Work closely with creatives and cross-functional teams (marketing, sales, analytics) to ensure cohesive strategy implementation.
• Client Interaction. Engage with clients to understand their needs and translate them into effective creative strategies (if applicable). Define strategic routes and PoV on what to do next.
• Creative Briefing. Translate insights into clear, inspiring briefs that equip designers and content creators with the right challenges and context to spark ideas.
• Collaboration. Collaborate with designers, creatives, and other stakeholders to produce engaging and relevant campaigns, content, and ads.
• Insight & Recommendations. Analyze campaign performance, providing insights and recommendations for optimization.
• Presentation skills. Articulate complex strategies and creative concepts clearly to diverse audiences as needed. Employ visual storytelling to bring ideas to life and secure stakeholder buy-in.

What You'll Bring

• 4+ years of experience in a creative or strategic role within a marketing agency.
• Strong knowledge of digital marketing channels and performance-driven campaigns.
• Analytical skills to interpret data and deliver actionable insights.
• Exceptional communication skills to articulate research findings and strategic directions clearly to clients and teams.
• A collaborative approach to bringing creative strategies to life with design and content teams.
• Familiarity with digital marketing KPIs and industry jargon.
• Knowledge of Figma, Google Slides, and the ability to comfortably use tools that support research and strategy.

Why Join Twigeo?

• Collaborate with a creative team to bring ideas to life.
• Be a part of a growth agency on a journey to expand its creative offering.
• Work with a dynamic team passionate about innovation and measurable impact.
• Collaborate on campaigns for diverse clients, combining strategy and creativity.

What we offer

• Generous Time Off: Enjoy 25 paid vacation days to recharge
• Comprehensive Health Benefits: Access our health benefit program designed to support your well-being
• Secure Your Future: Take advantage of our 401K program with an employee match to help you plan for tomorrow
• Flexible Work Environment: Thrive in a hybrid working model that balances collaboration and flexibility
• Growth Opportunities: Advance your career in a dynamic environment that encourages skill development and innovation
• Recognition and Impact: Join a workplace where your ideas are valued, your voice is heard, and your contributions make a difference

Apply Now
Ready to take the next step in your career? Join us in shaping the future of marketing.

The Creative Team works from the office multiple times per week. Please consider that before you submit your application.

Department Creative Role Creative Strategist Locations New York Remote status Hybrid Yearly salary $80,000 - $100,000 Employment type Full-time