Customer Journey Analytics CJA Lead

Job Summary:

We are seeking a Customer Journey Analytics (CJA) Lead to drive the discovery, design, and implementation of CJA solutions.

This role involves creating CJA reports, analyzing insights, and leading a team of at least two developers.

The CJA Lead will also collaborate with clients, product owners, and architects to ensure alignment with business objectives.

Key Responsibilities:

CJA Development (60%)

• Hands-on experience with CJA modules, including Connections, Data Views, Metrics, Dimensions, Calculated Metrics, Projects, and Panels.
• Lead the discovery, design, and execution of Customer Journey Analytics, Adobe Journey Optimizer, and RT-CDP solutions.
• Analyze and manage data requirements, determining whether to add new data or reuse existing data.
• Develop CJA reports, projects, and dashboards using various metrics, dimensions, filters, and calculated metrics.
• Configure alerts and export functionalities to support reporting automation.

Technical Leadership (40%)

• Guide and mentor junior developers, reviewing their work and resolving technical challenges.
• Collaborate with cross-functional teams, including developers, data engineers, and project managers.
• Troubleshoot technical issues, ensuring smooth execution of CJA reports and analytics workflows.
• Act as a client-facing expert, participating in requirement gathering and technical discussions.

Required Qualifications:

• 6+ years of IT experience, with at least 2+ years of hands-on development experience in Customer Journey Analytics (CJA).
• Strong understanding of analytics data collection, preferably using Adobe Tag Manager (Launch).
• Experience with Adobe Analytics, including eVars, props, events, segments, and reporting components.
• Familiarity with Adobe Web SDK, Adobe Journey Optimizer, and RT-CDP.
• Proficiency in data management and reporting automation.
• Strong analytical and problem-solving skills.
• Effective communication skills for stakeholder interactions and documentation.
• Ability to mentor and lead junior developers.

Preferred Qualifications:

• Knowledge of Adobe Experience Platform datasets and Query Service.
• Experience with CI/CD pipelines, cloud platforms (AWS, Azure, GCP), and DevOps processes.
• Understanding of user experience principles in analytics dashboards.

Education: Bachelors Degree