Data Strategy Director
Apply NowCompany: Tephra Inc.
Location: New York, NY 10025
Description:
Description:
About us:
TCS Interactive is the digital services business of Tata Consultancy Services. We pride ourselves on the often decades-long relationships we build with clients-partnerships that grant us unrivaled knowledge of their business and systems. This deep understanding enables us to drive transformation that leads to genuine, meaningful change.
We exist to help marketers optimize marketing technology for growth. As a Creative Engineering company, we help engineer creativity-bringing together strategy, systems, and storytelling to unlock the full power of brands. Our integrated approach creates customer value, accelerates growth, and builds market share, ensuring our clients are not just keeping pace with change, but leading it.
Job Description:
We are seeking a Data Strategy Director to partner with our CMO Advisory team at TCS Interactive. This is a senior, client-facing role that blends business strategy, marketing data fluency, and consultative leadership to help our clients unlock the full potential of their martech ecosystems.
This leader will be instrumental in connecting our industry verticals (BFSI, CPG, Life Sciences & Healthcare) with TCSi's Martech capabilities, shaping strategic roadmaps and supporting the growth and sales of marketing technology services across accounts. They will collaborate with strong data engineering and technical teams, but this is not a data engineering role-this is a consulting-oriented strategy role ideal for someone with a background in an agency or consultancy.
Although you partner with the CMO Advisory team, you will report directly into the Head of Data & Analytics.
Key Responsibilities
Martech & Data Strategy Development:
Architect end-to-end marketing data strategies that enable personalization, performance marketing, journey orchestration, and measurement.
Client Advisory & Partnership:
Advise CMOs and senior marketing leaders on how to use data for customer engagement, brand growth, and operational efficiency. Act as a trusted advisor across client relationships.
Pre-Sales & Vertical Partnership:
Partner with industry vertical leaders and account teams to develop proposals, lead workshops, and help sell in TCSi's Martech services to key clients.
Marketing Technology Fluency:
Connect business needs to capabilities within CDPs, clean rooms, cloud data lakes, identity resolution tools, and AI-powered insights platforms. Guide clients through platform selection and adoption.
Collaboration with Engineering:
Work closely with data engineers, architects, and platform experts to ensure business strategy is tightly aligned with implementation and scalable solutions.
Analytics & Measurement Frameworks:
Shape performance measurement models, KPI frameworks, and experimentation approaches to help clients learn and adapt continuously.
Innovation & Thought Leadership:
Stay ahead of trends in AI, zero/first-party data strategies, and regulatory shifts. Represent TCSi in industry events, client forums, and POV development.
Qualifications:
15+ years of experience in marketing data strategy, martech consulting, digital transformation, or a related field
Proven experience in a digital agency or management consultancy environment, advising Fortune 500 companies
Deep understanding of marketing data ecosystems including CDPs, cloud data platforms, clean rooms, consent management, and identity resolution
Strong grasp of marketing and media performance metrics, customer segmentation, and lifecycle strategies
Experience partnering with engineering and tech teams-ability to translate business needs into scalable data solutions
Pre-sales or business development experience; comfortable in client pitches and scoping conversations
Skilled communicator, presenter, and relationship builder-especially at the executive level
Familiarity with industry-specific use cases in BFSI, CPG, or Healthcare is a strong plus
Global perspective with North American client experience preferred
#LI-NK1
About us:
TCS Interactive is the digital services business of Tata Consultancy Services. We pride ourselves on the often decades-long relationships we build with clients-partnerships that grant us unrivaled knowledge of their business and systems. This deep understanding enables us to drive transformation that leads to genuine, meaningful change.
We exist to help marketers optimize marketing technology for growth. As a Creative Engineering company, we help engineer creativity-bringing together strategy, systems, and storytelling to unlock the full power of brands. Our integrated approach creates customer value, accelerates growth, and builds market share, ensuring our clients are not just keeping pace with change, but leading it.
Job Description:
We are seeking a Data Strategy Director to partner with our CMO Advisory team at TCS Interactive. This is a senior, client-facing role that blends business strategy, marketing data fluency, and consultative leadership to help our clients unlock the full potential of their martech ecosystems.
This leader will be instrumental in connecting our industry verticals (BFSI, CPG, Life Sciences & Healthcare) with TCSi's Martech capabilities, shaping strategic roadmaps and supporting the growth and sales of marketing technology services across accounts. They will collaborate with strong data engineering and technical teams, but this is not a data engineering role-this is a consulting-oriented strategy role ideal for someone with a background in an agency or consultancy.
Although you partner with the CMO Advisory team, you will report directly into the Head of Data & Analytics.
Key Responsibilities
Martech & Data Strategy Development:
Architect end-to-end marketing data strategies that enable personalization, performance marketing, journey orchestration, and measurement.
Client Advisory & Partnership:
Advise CMOs and senior marketing leaders on how to use data for customer engagement, brand growth, and operational efficiency. Act as a trusted advisor across client relationships.
Pre-Sales & Vertical Partnership:
Partner with industry vertical leaders and account teams to develop proposals, lead workshops, and help sell in TCSi's Martech services to key clients.
Marketing Technology Fluency:
Connect business needs to capabilities within CDPs, clean rooms, cloud data lakes, identity resolution tools, and AI-powered insights platforms. Guide clients through platform selection and adoption.
Collaboration with Engineering:
Work closely with data engineers, architects, and platform experts to ensure business strategy is tightly aligned with implementation and scalable solutions.
Analytics & Measurement Frameworks:
Shape performance measurement models, KPI frameworks, and experimentation approaches to help clients learn and adapt continuously.
Innovation & Thought Leadership:
Stay ahead of trends in AI, zero/first-party data strategies, and regulatory shifts. Represent TCSi in industry events, client forums, and POV development.
Qualifications:
15+ years of experience in marketing data strategy, martech consulting, digital transformation, or a related field
Proven experience in a digital agency or management consultancy environment, advising Fortune 500 companies
Deep understanding of marketing data ecosystems including CDPs, cloud data platforms, clean rooms, consent management, and identity resolution
Strong grasp of marketing and media performance metrics, customer segmentation, and lifecycle strategies
Experience partnering with engineering and tech teams-ability to translate business needs into scalable data solutions
Pre-sales or business development experience; comfortable in client pitches and scoping conversations
Skilled communicator, presenter, and relationship builder-especially at the executive level
Familiarity with industry-specific use cases in BFSI, CPG, or Healthcare is a strong plus
Global perspective with North American client experience preferred
#LI-NK1