Demand Generation Manager, ABM & Automation Focus (Hybrid)
Apply NowCompany: Nelson-Jameson, Inc.
Location: Minneota, MN 56264
Description:
Location: Wisconsin, Minnesota, Illinois (hybrid - monthly travel to company facilities and events)
Job Type: Full-Time
Salary: $95,000-$105,000 annually
Benefits: Comprehensive benefits, company-matched 401(k), paid time off, competitive compensation, and much more!
About Us:
At Nelson-Jameson, we've been a trusted partner in the food manufacturing industry since 1947. We provide high-quality products and innovative solutions that help businesses maintain top standards in quality, safety, and compliance. As a family-owned company, we believe in accountability, teamwork, and growth-for our people and the business. We take pride in our close-knit, supportive culture where every team member has a voice and the chance to grow. If you're looking for a rewarding career with a team that works hard and stays optimistic, we'd love to have you join us!
Job Summary:
Nelson-Jameson is seeking an experienced Demand Generation Manager with an account-based marketing (ABM) & automation focus to lead and evolve our marketing automation and ABM strategy. In this hands-on, high-impact role, you'll own the setup, optimization, and management of our HubSpot platform to create meaningful, personalized customer journeys that drive engagement and revenue. You'll collaborate across teams to develop targeted campaigns, streamline workflows, and improve marketing performance through data-driven decisions. The ideal candidate will not only possess strong marketing automation and ABM expertise but also have the mindset of a salesperson, understanding how to identify opportunities and drive leads through the funnel. Occasional travel to our office or industry events will be required. This is an excellent opportunity for a strategic marketer who thrives in a fast-paced, B2B environment and is passionate about using technology and creativity to fuel business growth.
Key Responsibilities:
Why Nelson-Jameson?
At Nelson-Jameson, we offer more than just a job; we provide an opportunity to grow and succeed within a family-owned company that values innovation, collaboration, and hard work. You'll be part of a trusted industry leader, working alongside passionate professionals who are dedicated to making a difference.
Enjoy the advantage of building upon established relationships with our existing customer base and collaborate with a progressive, award-winning marketing team within a company that boasts clear branding and well-defined customer segments-offering a strong foundation for your growth and innovative contributions. Our in-house team functions like a full-service agency, supporting a diverse portfolio of brands that keeps the work fresh, challenging, and full of variety.
As a golden rule company, we strive to maintain a culture of honesty, integrity, and kindness. Our organization is committed to operating ethically and respecting people, our community, and the environment. With us, you'll become part of a hard-working team that takes pride in providing safe, high-quality food to communities around the world.
With Nelson-Jameson, you'll receive:
Qualifications & Skills:
How to Apply:
Ready to bring your marketing expertise to a company that's improving food safety and quality nationwide? Apply now on our career site!
Nelson-Jameson, Inc. and NEXT Logistics, LLC. are Equal Opportunity Employers. We are committed to creating a diverse and inclusive workplace and encourage applicants from all backgrounds, including but not limited to race, color, religion, sex, gender identity, sexual orientation, national origin, disability, and veteran status.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
Job Type: Full-Time
Salary: $95,000-$105,000 annually
Benefits: Comprehensive benefits, company-matched 401(k), paid time off, competitive compensation, and much more!
About Us:
At Nelson-Jameson, we've been a trusted partner in the food manufacturing industry since 1947. We provide high-quality products and innovative solutions that help businesses maintain top standards in quality, safety, and compliance. As a family-owned company, we believe in accountability, teamwork, and growth-for our people and the business. We take pride in our close-knit, supportive culture where every team member has a voice and the chance to grow. If you're looking for a rewarding career with a team that works hard and stays optimistic, we'd love to have you join us!
Job Summary:
Nelson-Jameson is seeking an experienced Demand Generation Manager with an account-based marketing (ABM) & automation focus to lead and evolve our marketing automation and ABM strategy. In this hands-on, high-impact role, you'll own the setup, optimization, and management of our HubSpot platform to create meaningful, personalized customer journeys that drive engagement and revenue. You'll collaborate across teams to develop targeted campaigns, streamline workflows, and improve marketing performance through data-driven decisions. The ideal candidate will not only possess strong marketing automation and ABM expertise but also have the mindset of a salesperson, understanding how to identify opportunities and drive leads through the funnel. Occasional travel to our office or industry events will be required. This is an excellent opportunity for a strategic marketer who thrives in a fast-paced, B2B environment and is passionate about using technology and creativity to fuel business growth.
Key Responsibilities:
- Development and implementation ABM marketing strategies to attract, convert, nurture, and retain customers
- Manage optimization for HubSpot marketing automation account, including setting up and configuring tools, managing contacts, creating reports, dashboards, and maintaining data integrity within the platform.
- Collaborate with the team to recommend, develop and execute marketing campaigns, leveraging the marketing automation suite of tools and integrations.
- Implement A/B testing strategies to continually improve email performance and drive increased engagement and conversion rates.
- Accountable for driving business growth by meeting revenue goals
- Create and optimize landing pages, forms, and calls-to-action (CTAs) to capture leads and drive conversions, using the content management system (CMS) and conversion optimization tools.
- Implement lead-nurturing workflows and automated email campaigns to engage leads at each stage of the buyer's journey and move them through the marketing funnel.
- Proficiently utilize various AI platforms and applications in a manner that prioritizes ethical considerations, maximizes operational effectiveness, and ensures efficient deployment of resources to drive innovation and improve overall performance.
- Collaborate with the content marketing team to develop high-quality, relevant content assets to fuel inbound marketing efforts and attract qualified leads.
- Monitor and analyze key performance metrics related to marketing and lead generation, such as website traffic, lead conversion rates, email engagement, and marketing ROI, using analytics and reporting tools.
- Continuously optimize and iterate on marketing campaigns based on data-driven insights and best practices, experimenting with different strategies, tactics, and messaging to improve results.
- Stay up-to-date on industry trends, best practices.
- Lead, train and support internal team members on email best practices, workflows, and tools to ensure effective use of the platform across the team
- Ensure compliance with email marketing regulations, including CAN-SPAM and GDPR, and maintain a clean and engaged subscriber list.
Why Nelson-Jameson?
At Nelson-Jameson, we offer more than just a job; we provide an opportunity to grow and succeed within a family-owned company that values innovation, collaboration, and hard work. You'll be part of a trusted industry leader, working alongside passionate professionals who are dedicated to making a difference.
Enjoy the advantage of building upon established relationships with our existing customer base and collaborate with a progressive, award-winning marketing team within a company that boasts clear branding and well-defined customer segments-offering a strong foundation for your growth and innovative contributions. Our in-house team functions like a full-service agency, supporting a diverse portfolio of brands that keeps the work fresh, challenging, and full of variety.
As a golden rule company, we strive to maintain a culture of honesty, integrity, and kindness. Our organization is committed to operating ethically and respecting people, our community, and the environment. With us, you'll become part of a hard-working team that takes pride in providing safe, high-quality food to communities around the world.
With Nelson-Jameson, you'll receive:
- Comprehensive Health Benefits with your choice of benefits to match your unique needs
- 401(k) with company match
- Competitive Compensation: $95,000-$105,000 annually
- Paid time off at time of hire
- Work-life balance: average 42-45 hours per week
- Annual allowance for company-branded clothing
- Annual Wellness Stipend & other wellness programs
- And much more!
Qualifications & Skills:
- Required:
- Education: Bachelor's degree in Marketing, Communications, or related field
- Experience: 5+ years of digital, content, or email marketing experience-preferably in a B2B environment
- Expertise in an enterprise CRM and marketing automation software such as HubSpot, Salesforce Marketing Cloud,
- Ability to communicate clearly and succinctly with excellent business writing, editing, and proofreading skills.
- Ability to travel 10% of time (on average once per month for 2-3 days at a time.)
- Preferred:
- Experience in product marketing, manufacturing, distribution
- Experience developing and managing a team
- Familiarity with and basic HTML/CSS skills
How to Apply:
Ready to bring your marketing expertise to a company that's improving food safety and quality nationwide? Apply now on our career site!
Nelson-Jameson, Inc. and NEXT Logistics, LLC. are Equal Opportunity Employers. We are committed to creating a diverse and inclusive workplace and encourage applicants from all backgrounds, including but not limited to race, color, religion, sex, gender identity, sexual orientation, national origin, disability, and veteran status.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.