Demand Generation Manager - SEO

At Instawork, our mission is to create meaningful economic opportunities for local businesses and skilled hourly professionals in communities around the world. We're building the leading AI-powered labor marketplace-and we're looking for exceptional talent to help us scale quickly and make an even greater impact. Backed by world-class investors like Benchmark, Spark Capital, Craft Ventures, Greylock, Y Combinator, and others, we're transforming the way the world works.

Lead our efforts to dominate AI-powered search landscapes while driving demand through SEO-optimized campaigns. This role merges technical SEO expertise with LLM-driven content strategies to generate high-intent leads and revenue.

What You'll Do:

• Own the AI-Optimized discovery funnel: Drive strategy and execution for traffic acquisition via traditional search, generative search, AI chatbots (e.g. ChatGPT), and new answer engines (e.g. Perplexity).
• Content that fuels generative search: Design content clusters (blogs, case studies, video scripts) that align with LLM preferences and drive lead nurturing. Collaborate with Growth and Product Marketing teams to create and structure content that is authoritative, schema-rich, and structured to appear in LLM training sets, featured snippets, and retrieval-augmented generation contexts.
• Brand visibility in AI tools: Ensure your brand appears in top citations and trusted sources used by AI tools by building relationships, improving topical authority, and leveraging structured data and knowledge graphs.
• Zero-click optimization: Develop strategies for visibility and engagement in zero-click environments, including summaries, answer cards, and AI-generated snapshots.
• Drive technical SEO improvements, such as site speed optimization, structured data implementation, to enhance user experience and organic search rankings. Lead technical audits to identify and address issues impacting Instawork's search visibility and performance.
• Develop programmatic SEO strategy and content that drives bottom-of-funnel traffic, leads, and revenue.
• Experiment relentlessly: Run tests on content formats, schema markup, and AI tool prompts to understand how changes impact visibility and downstream conversions.
• Performance Analysis: Report on AI-discovery metrics alongside traditional SEO KPIs. Track not just traffic, but influence in AI outputs, brand mentions, and assisted pipeline. Develop a culture of SEO excellence by and staying at the forefront of SEO trends and sharing knowledge

Who You Are:

• 3+ years in SEO with proven success in demand generation and awareness building
• Expertise in technical SEO (site speed, indexing, structured data) and LLM optimization.
• Webflow Expertise (nice-to-have: front-end development experience independent of Webflow, next.js, and Webflow alternatives)
• Proficiency in HubSpot/Salesforce
• Portfolio showing AI search wins (e.g., improved Gemini/Perplexity visibility).

For CA-based applicants:

• The base salary range for this position is $110,000 - $140,000
• This position is eligible for equity in the form of stock options
• This position is eligible for Instawork benefits, including:
• A variety of medical, dental, and vision plans with coverage beginning on the date of hire
• Flexible paid time off
• At least 8 paid company holidays annually
• Home office stipend
• Phone stipend
• Commuter stipend
• Supplemental pay on qualified leaves
• Employee health savings accounts (HSA) contribution
• Flexible spending plans
• 401K plan
• Perkspot - discount program through Lumity

A variety of factors are considered when determining someone's compensation including a candidate's professional background, experience, and location. Final offer amounts may vary from the amounts listed above.

Instawork Values

• Bias for Action -- We are a growing team and an evolving product. We want a team of do'ers to drive the company forward, even if it means making decisions with incomplete information or being wrong.
• Act Like an Owner -- Treat this company as though it is your own. Execute on the fundamentals, and act creatively to drive growth. Your ability to drive impact in any part of our company is only limited by your courage and conviction, not your job title.
• Always Be Learning -- We are changing an entire industry. We strive to learn from each other and get better each day, week, and month, so that our team's learnings can compound and we can all improve, together.
• Empathy, Trust, Candor -- Empathy for our business partners and professionals means we put ourselves in their shoes. Empathy for our colleagues means we are always upfront and honest with each other, which comes from trust.

#LI-Hybrid

About Instawork

Founded in 2015, Instawork is the leading flexible work app for local, hourly professionals. Its digital marketplace connects thousands of businesses and more than five million workers, filling a critical role in local economies. Instawork has been featured on CBS News, the Wall Street Journal, The Washington Post, Associated Press, and more. In 2022, Instawork was ranked among the country's top 10% of fastest-growing companies by Inc. 5000 and was included in the Forbes Next Billion Dollar Startup list. Instawork was also named the 2022 ACE Award recipient for "Best Innovation" and one of the "Best Business Apps" by Business Insider. Instawork helps businesses in the food & beverage, hospitality, and warehouse/logistics industries fill temporary and permanent job opportunities in more than 25 markets across the U.S. and Canada.

At Instawork, we constantly evaluate how to build an optimal work environment for success. Currently we operate on a hybrid model, but we remain open to adapting our policies to meet the needs of our evolving business and team dynamics. As we continue to grow, we're seeking candidates who are excited about contributing to our in-person culture and open to the idea of working in-office up to 5 days a week.

For more information visit www.instawork.com

We value diversity on our team and firmly believe Instawork is stronger when we hire people who make their own unique contributions to our culture. We welcome all applicants and encourage candidates from underrepresented backgrounds to apply.

To learn more about our company values, please visit: https://info.instawork.com/about

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