Demand Generation Marketing Manager

Demand Generation Marketing Manager

Who We Are

Join the Alside team at Associated Materials, LLC, and be AMazing with us!

At Alside, we combine our rich history in exterior building products with an unwavering commitment to continuous improvement and the customer experience. We are uniquely positioned to expand our product offerings, strengthen our supplier network, and deliver even greater value to the market.

As a leading distributor of windows, vinyl siding, and cladding products and the primary distributor of Associated Materials Innovations, you'll have the opportunity to contribute ideas in a welcoming and supportive work environment driven by safety and our core values. Join the Alside team where you can be AMazing as we shape our future together.

Alside is looking for a revenue-focused, data-driven Demand Generation Marketing Manager to help power aggressive growth in preparation for our next phase. You'll own the strategy and execution of campaigns that bring back past customers, attract new ones, and grow share of wallet with current accounts -- all with speed, precision, and measurable impact.

In this role, you'll lead the creation and deployment of integrated marketing campaigns, manage agency partners, and use tools like Salesforce Marketing Cloud to drive pipeline. You'll collaborate closely with sales, product, and branch leaders to deliver results fast -- with clear KPIs and ROI tracking every step of the way.

Why Alside?

• This is a high-impact role during a pivotal time for our brand.
• You'll be empowered to move fast, try bold ideas, and make a real impact on the growth trajectory of the business -- with leadership visibility and the tools to execute.
• If you're a marketer who knows how to turn strategy into revenue, we'd love to talk.

KEY ACCOUNTABILITIES:

Campaign Strategy & Execution

• Build and execute campaigns that support three key goals: win-back, net-new acquisition, and account expansion.
• Own the strategy for full-funnel, multi-channel campaigns across email, digital, social, print, and events.
• Align closely with sales and branch teams to localize messaging and ensure follow-through.

Salesforce Marketing Cloud Execution

• Use Salesforce Marketing Cloud to build journeys, automate nurture sequences, and send targeted campaigns.
• Leverage segmentation, personalization, and behavior-based triggers to optimize results.
• Monitor performance, troubleshoot issues, and continuously test and improve.

Lead Generation & Pipeline Acceleration

• Design high-converting programs that drive marketing-qualified leads and fast-track sales conversations.
• Implement lead scoring, routing, and handoff processes in collaboration with sales and CRM teams.
• Optimize content, landing pages, and forms for conversions.

Content & Asset Development

• Create or oversee the creation of high-impact content: emails, case studies, promotions, flyers, landing pages, social posts.
• Ensure messaging aligns with audience pain points and campaign objectives.

Agency & Partner Coordination

• Manage relationships with creative, digital, and media agencies.
• Brief partners clearly, track deliverables, and ensure work is aligned with brand and performance goals.

Events & Local Activation

• Plan and support regional or branch-level events that align with revenue-driving campaigns.
• Collaborate with sales to ensure follow-up and lead capture post-event.

Budget & Analytics

• Manage campaign budgets, track ROI, and report on performance metrics including:
• MQLs, SQLs, pipeline, conversion rates, CPL, CAC, SOW impact
• Use insights to quickly pivot and double down on what works.

REQUIRED EDUCATION, EXPERIENCE & SKILLS:

• Bachelor's degree in Marketing, Communications, or related field.
• 3--7 years of experience in B2B demand generation, ideally in distribution, industrial, or building products.
• Proven success delivering revenue-driven marketing campaigns.
• Hands-on experience with Salesforce Marketing Cloud (Email Specialist or Admin Certification preferred).
• Excellent project management skills; comfort working in high-speed, high-stakes environments.
• Strong writing and content development skills with a bias toward action and performance.

PREFERRED QUALIFICATIONS:

• Experience marketing to contractors, dealers, or builders.
• Familiarity with paid media, SEO/SEM, and retargeting as part of full-funnel campaigns.
• Experience working with co-op marketing or MDF programs.
• Basic design skills (Canva, Adobe) a plus.

Benefits and Perks:

As an employee of Associated Materials, LLC, you have access to a comprehensive package of benefits to support your health, finances, and life along with other perks that evolve with your ever-changing needs.

How We Support Your AMazing:

• Health: We offer competitive medical, dental, and vision plans for you and your family (pets included!) that support your ongoing success.
• Finances: Our 401(k) plan with matching contributions and FSA/HSA to help you maximize your budget.
• Life: As your needs change, our perks change with you. We offer paid holidays, parental leave, discount programs, an employee assistance program, and more that embrace your diverse needs.
• Community: We believe in celebrating our wins together. Our employee recognition and years of service programs socialize our individual contributions and teamwork for a workplace where you feel valued.
• Talent Development: We are committed to your growth. Our online learning platform offers curated content from top resources, including LinkedIn Learning. With our leadership competencies, performance management, and goal-setting practices, we help facilitate meaningful development conversations and foster a culture of learning.

About Us

When you join Alside, you are part of a leading exterior building products distribution business serving residential and commercial remodeling and new construction markets. We strive to provide high-quality windows, siding, metals, and other essential building products to contractors, remodelers, builders, and architects. Headquartered in Atlanta, Georgia, Alside operates more than 100 supply centers across the U.S. and is owned by Associated Materials, LLC.

Associated Materials, LLC, provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, ancestry, age, disability, medical condition, genetic information, military and veteran status, marital status, pregnancy, gender, gender expression, gender identity, sexual orientation, or any other characteristic protected by local law, regulation, or ordinance. We also make reasonable accommodations for disabled employees and applicants, as required by law.