Digital Analytics Engineer

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About the Job:

The Digital Analytics Engineer plays a critical role in owning strategic development and execution, including but not limited to site analytics, online marketing campaigns and merchandising strategies to all stakeholders within ecommerce through effective reporting and analytics. The position will support internal customers including but not limited to Digital Marketing, eCommerce Merchants, Digital Merchandising, Product Development and Web Development team. The incumbent will be experienced in data extraction, analyzing large amounts of raw data from disparate data sources and effectively communicate and deliver insights for the business areas listed above. In addition to delivering digestible insights, this position will be supporting business goal creations through new tag requests, perform UAT/QA and measure ROI on features and functionalities across these areas and on multiple device types. The incumbent will also be responsible for managing ongoing reporting to internal customers, as well as creating new reporting as these areas evolve their needs and as tagging capabilities evolve.

This position is located in Anaheim, no remote or relocation available.

A day in the life, what you'll be doing:

• Gathers and mine data from all relevant sources including internal customers, agencies, Google Analytics (Universal Analytics & GA4), web-based applications and surveys
• Provides competitive insights relating to online selling strategies and market trends through third-party data and internet research
• Analyzes data identifying trends and patterns
• Forecasts and/or predicts customer behavior based upon trends, research and analysis
• Performs data validation and quality assurance on stakeholder reporting
• Writes analytical and informational reports for all levels of the ecommerce organization
• Interacts with ecommerce Managers to educate them on report usage, responds to data inquiries and develops ad hoc analysis to further understand the drivers behind the data
• Develops powerful and engaging data visualizations (data tables, charts and infographics) for senior management and stakeholders
• Examines the needs and concerns of ecommerce leadership to determine opportunities or problem areas and provides feedback in the development of policies, procedures, methods and/or standards
• Researches and responds to information requests from internal/external departments and management
• Provides training on digital analytics and ecommerce analytics best practice and tools
• Assist in maintaining analytics governance and best practices among various departments

What it takes to Join:

• BA/BS in a related field
• A minimum of two (2) years of online marketing experience working with analytics, reporting and user feedback
• Advanced level in Excel, Python and BigQuery/SQL.
• Google Analytics and GA4 experience
• Tealium - build and maintain tags based on specifications, manage complex tracking set-ups and data layers
• Dashboarding experience with Google Looker Studio, Tableau - ability to build reports and deliver insights
• Someone with deep curiosity for how to improve the digital experience for PacSun customers
• Demonstrated ability to create analyses that move beyond an explanation of 'what happened' to 'why it happened' and 'what should be done'
• Ability to identify/clarify campaign objectives and lead the development of KPIs that address these objectives
• Strong analytic skills both quantitative and qualitative
• Strong critical thinking skills, writing skills, communication skills, consulting skills and ability to work within a team
• Accuracy and attention to detail
• Retail/Apparel industry experience preferred

Salary Range: $96,591 - $111,964

Pac Perks:

• Dog friendly office environment
• On-site Cafe
• On-site Gym
• $1,000 referral incentive program
• Generous associate discount of 30-50% off merchandise online and in-stores
• Competitive long term and short-term incentive program
• Immediate 100% vested 401K contributions and employer match
• Calm Premium access for all employees
• Employee perks throughout the year

Physical Requirements:

The physical demands described here are representative of those that are required by an associate to successfully perform the essential functions of this job.

• While performing the duties of this job, the associate is regularly required to talk or hear. The associate is frequently required to sit; stand; walk; use hands to finger, handle or feel; as well as reach with hands and arms.
• Specific vision abilities required by this job include close vision, distance vision, depth perception and ability to adjust focus.
• Ability to work in open environment with fluctuating temperatures and standard lighting.
• Ability to work on computer and mobile phone for multiple hours; with frequent interruptions.
• Required to travel in elevator or stairwells to attend meetings and engage with associates on multiple floors throughout building.
• Hotel, Airplane, and Car Travel may be required.

Position Type/Expected Hours of Work:

This is a full-time position. As a National Retailer, occasional evening and/or weekend work may be required during periods of high volume. This role operates in a professional office environment and routinely uses standard office equipment.

Other Considerations:

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the associate for this job. Duties, responsibilities and activities may change at any time with or without notice. Reasonable accommodations may be made to qualified individuals with disabilities to enable them to perform the essential functions of the role.