Digital Content Manager
Apply NowCompany: Treasure Island Resort & Casino
Location: Welch, MN 55089
Description:
*Please note: resume is required for this position.
* Pay Rate *
$93,600 starting salary
SUMMARY: Responsible for conceptualizing, developing and executing digital content strategy across all digital platforms, helping to build the TIRC brand and encourage engagement and traffic from targeted audiences. Responsible for a high level of guest service as described in your departments guest service standards.
ESSENTIAL DUTIES AND RESPONSIBILITIES
- Manage, develop and optimize the digital team content calendar; drive content strategy for web, social, video, paid digital, email, direct messaging, property apps and more
- Translate the TIRC brand into a short- and long-term content strategy, including identifying priority channels and audiences.
- Recruit, lead, and performance manage the social and digital content team, including outside agencies as needed.
- Collaborate on paid and earned amplification efforts and manage campaigns with outside agencies.
- Develop and collaborate on influencer strategy and support the execution of influencer engagement through social channels.
- Oversee website architecture and components to optimize user experience and share timely analytics.
- Create engaging plans to maximize the impact of brand communications, community relations, partnerships and marketing across all digital platforms.
- Develop and leverage a deep understanding of audience demographics and behavior patterns to innovate content and engagement strategies and grow followers.
- Actively manage online reputation by monitoring, influencing, and maintaining the public perception of our business online; collaborate cross-organizationally; identify trends and create action reports for leadership
- Communicate content performance metrics, monitoring engagement and analyzing data
- Create and build relationships with vendors and stay current on industry trends
KNOWLEDGE AND CERTIFICATION, SKILLS AND ABILITIES
Knowledge and Certification
Required:
- 4-year degree in Digital Marketing, Multimedia Design, Social Media Graphic Design and related field and 5 years related experience
- Experience managing a team of content creators
- Proven track record in data-driven content marketing strategy and digital production
- Proven experience with managing a digital budget
- Experience building social media profiles and strategy across all platforms including Facebook, Twitter, Instagram, TikTok, YouTube, and others
- Experience working with agencies, influencers and vendors
- Experience with Salesforce, Exact Target, Craft CMS, Google Analytics and Google Ads
- Proven success in areas such as database marketing, web management and web development
- Knowledge of HTML/CSS, SEO, web UX/UI design best practices
Preferred:
- Digital animation experience
- Editorial content management
- Digital copywriting skillset
Skills
Required:
- Exceptional strategic thinking and execution skills
- Excellent writing and editing skills
- Demonstrated success in project management
- Accurate and detail-oriented
- Highly organized and ability to adapt quickly to changing priorities
- Strong computer skills Microsoft Office, Adobe Creative Suite, CSS, XHTML, XML
- Excellent problem-solving skills
Abilities
Required:
- Ability to follow established dress code policies and practice good personal hygiene
- Ability to interact with guests, coworkers and management in a professional and courteous manner
- Ability to serve both internal and external customers
- Ability to manage projects in a timely and efficient manner
* Pay Rate *
$93,600 starting salary
SUMMARY: Responsible for conceptualizing, developing and executing digital content strategy across all digital platforms, helping to build the TIRC brand and encourage engagement and traffic from targeted audiences. Responsible for a high level of guest service as described in your departments guest service standards.
ESSENTIAL DUTIES AND RESPONSIBILITIES
- Manage, develop and optimize the digital team content calendar; drive content strategy for web, social, video, paid digital, email, direct messaging, property apps and more
- Translate the TIRC brand into a short- and long-term content strategy, including identifying priority channels and audiences.
- Recruit, lead, and performance manage the social and digital content team, including outside agencies as needed.
- Collaborate on paid and earned amplification efforts and manage campaigns with outside agencies.
- Develop and collaborate on influencer strategy and support the execution of influencer engagement through social channels.
- Oversee website architecture and components to optimize user experience and share timely analytics.
- Create engaging plans to maximize the impact of brand communications, community relations, partnerships and marketing across all digital platforms.
- Develop and leverage a deep understanding of audience demographics and behavior patterns to innovate content and engagement strategies and grow followers.
- Actively manage online reputation by monitoring, influencing, and maintaining the public perception of our business online; collaborate cross-organizationally; identify trends and create action reports for leadership
- Communicate content performance metrics, monitoring engagement and analyzing data
- Create and build relationships with vendors and stay current on industry trends
KNOWLEDGE AND CERTIFICATION, SKILLS AND ABILITIES
Knowledge and Certification
Required:
- 4-year degree in Digital Marketing, Multimedia Design, Social Media Graphic Design and related field and 5 years related experience
- Experience managing a team of content creators
- Proven track record in data-driven content marketing strategy and digital production
- Proven experience with managing a digital budget
- Experience building social media profiles and strategy across all platforms including Facebook, Twitter, Instagram, TikTok, YouTube, and others
- Experience working with agencies, influencers and vendors
- Experience with Salesforce, Exact Target, Craft CMS, Google Analytics and Google Ads
- Proven success in areas such as database marketing, web management and web development
- Knowledge of HTML/CSS, SEO, web UX/UI design best practices
Preferred:
- Digital animation experience
- Editorial content management
- Digital copywriting skillset
Skills
Required:
- Exceptional strategic thinking and execution skills
- Excellent writing and editing skills
- Demonstrated success in project management
- Accurate and detail-oriented
- Highly organized and ability to adapt quickly to changing priorities
- Strong computer skills Microsoft Office, Adobe Creative Suite, CSS, XHTML, XML
- Excellent problem-solving skills
Abilities
Required:
- Ability to follow established dress code policies and practice good personal hygiene
- Ability to interact with guests, coworkers and management in a professional and courteous manner
- Ability to serve both internal and external customers
- Ability to manage projects in a timely and efficient manner