Digital Content Strategist
Apply NowCompany: University of Maryland
Location: College Park, MD 20740
Description:
Job Description Summary
Organization Summary Statement:
The Digital Content Strategist, in the Office of Communications, A. James Clark School of Engineering, University of Maryland, College Park, is responsible for helping devise and/or advise on, and implement a full-circle digital strategy that can draw people's attention and keep it.
We are seeking a strategic and idea-rich individual who understands and leverages current and emerging trends in audience engagement to produce digital content that drives the Clark School and Communication team's strategic goals. Through a thoughtful combination of websites, email campaigns, social media, digital screens, and other modes of multimedia communication, this individual will:
Develop, execute, and assess user journeys that account for audience preferences and modern modes of delivery.
Produce (or lead the production of) multimedia content and influencer partnerships to expand our storytelling impact.
Progressively grow our targeted audiences and, even more, move those audiences from recipient to active, engaged user.
The A. James Clark School of Engineering at the University of Maryland serves as the catalyst for high-quality research, innovation, and learning, preparing our students to create innovations that will address the21st century Grand Challenges (e.g., energy, environment, security, and human health) and improve the human condition. The Clark School is dedicated to leading and transforming the engineering discipline and profession, to accelerating entrepreneurship, and to transforming research and learning activities into new innovations that benefit millions.
Physical Demands:
Predominantly sedentary position/work.
Work is performed in an office environment and requires the ability to sit for an extended time and operate standard office equipment and keyboards.
Ability to operate a computer and other office productivity machinery, such as a calculator, copy machine, and computer printer.
Ability to review, prepare, and analyze data and figures; transcribe; view a computer terminal; extensive reading.
Ability to traverse campus to deliver and pick up materials.
Ability to communicate with internal and external contacts. Must be able to exchange accurate information in these situations.
Preferences:
Experience with higher education-focused content development and management and/or knowledge of engineering
Knowledge of UI/UX and Section 508 of ADA
High level proficiency with Adobe Creative Cloud
At least one to three (1-3) years of experience managing others (e.g., full- and part-time staff and student workers).
Experience with influencer and content creator partnerships.
Experience with Salesforce Marketing Cloud/other email marketing platforms.
Licenses/ Certifications: NA
Minimum Qualifications
Education: Bachelor's degree from an accredited college or university.
Experience: Five (5) years of professional communications, web development, or web design experience.
Other: Additional work experience as defined above may be substituted on a year for year basis for up to four (4) years of the required education.
Knowledge of JavaScript frameworks.
Knowledge of the web project lifecycle.
Knowledge of methods, procedures, techniques and technology availability for web, tablet, mobile and digital projects.
Skill in oral and written communication.
Skill in the use of Microsoft Office products.
Ability to interpret and apply policies, procedures, regulations, and laws.
Ability to multitask while demonstrating a commitment to customer service and sensitivity to a culturally and ethnically diverse community.
Additional Job Details
Required Application Materials: Cover letter, resume, list of three references
Best Consideration Date: March 30, 2025
Posting Close Date: NA
Open Until Filled: Yes
Job Risks
Not Applicable to This Position
Financial Disclosure Required
No
For more information on Financial Disclosure, please visit Maryland's State Ethics Commission website.
Department
ENGR-Dean-Engineering Communications
Worker Sub-Type
Staff Regular
Salary Range
$80,000 - $86,000
Benefits Summary
For more information on Regular Exempt benefits, select this link.
Background Checks
Offers of employment are contingent on completion of a background check. Information reported by the background check will not automatically disqualify anyone from employment. Before any adverse decision, the finalist will have an opportunity to provide information to the University regarding disclosable background check information. The University reserves the right to rescind the offer of employment or otherwise decline or terminate employment if the information reported by the background check is deemed incompatible with the position, regardless of when the background check is completed.
Employment Eligibility
The successful candidate must complete employment eligibility verification (on Form I-9) by presenting documents that establish identity and work authorization within the timeframe required by federal immigration law, and where applicable, to demonstrate renewed employment authorization. Failure to complete employment eligibility verification or reverification within the timeframe set forth by law may result in suspension or termination of employment.
EEO/AA Statement
The University of Maryland, College Park is an Equal Opportunity/Affirmative Action Employer; all qualified applicants, including veterans and people with disabilities, will receive consideration for employment. UMD is actively engaged in recruiting, hiring, and promoting underrepresented communities. Please read the entire University of Maryland Equal Employment Opportunity and Affirmative Action Statement of Policy.
Women, Minorities, Disabled, Veterans, and LGBTQ+ Welcome!
Diversity Statement
The University of Maryland, College Park, an equal opportunity/affirmative action employer, complies with all applicable federal and state laws and regulations regarding nondiscrimination and affirmative action; all qualified applicants will receive consideration for employment. The University is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, religion, sex, national origin, physical or mental disability, protected veteran status, age, gender identity or expression, sexual orientation, creed, marital status, political affiliation, personal appearance, or on the basis of rights secured by the First Amendment, in all aspects of employment, educational programs and activities, and admissions.
Title IX Non-Discrimination Notice
The University of Maryland (UMD) does not discriminate on the basis of sex, gender identity or expression, sexual orientation, race, color religion, national origin, ethnicity, physical or mental disability, protected veteran status, age, genetic information or any other characteristic protected by law in its programs and activities. Specifically, Title IX prohibits discrimination on the basis of sex in UMD programs and activities, including with respect to admission and employment.
Resources
Search Firm Managed Recruitment
There are some positions that are not advertised on this career site as the search is being managed by a Search Firm.
Please visit the link below to see these available opportunities:
Search Firm Managed Vacancies
Organization Summary Statement:
The Digital Content Strategist, in the Office of Communications, A. James Clark School of Engineering, University of Maryland, College Park, is responsible for helping devise and/or advise on, and implement a full-circle digital strategy that can draw people's attention and keep it.
We are seeking a strategic and idea-rich individual who understands and leverages current and emerging trends in audience engagement to produce digital content that drives the Clark School and Communication team's strategic goals. Through a thoughtful combination of websites, email campaigns, social media, digital screens, and other modes of multimedia communication, this individual will:
Develop, execute, and assess user journeys that account for audience preferences and modern modes of delivery.
Produce (or lead the production of) multimedia content and influencer partnerships to expand our storytelling impact.
Progressively grow our targeted audiences and, even more, move those audiences from recipient to active, engaged user.
The A. James Clark School of Engineering at the University of Maryland serves as the catalyst for high-quality research, innovation, and learning, preparing our students to create innovations that will address the21st century Grand Challenges (e.g., energy, environment, security, and human health) and improve the human condition. The Clark School is dedicated to leading and transforming the engineering discipline and profession, to accelerating entrepreneurship, and to transforming research and learning activities into new innovations that benefit millions.
Physical Demands:
Predominantly sedentary position/work.
Work is performed in an office environment and requires the ability to sit for an extended time and operate standard office equipment and keyboards.
Ability to operate a computer and other office productivity machinery, such as a calculator, copy machine, and computer printer.
Ability to review, prepare, and analyze data and figures; transcribe; view a computer terminal; extensive reading.
Ability to traverse campus to deliver and pick up materials.
Ability to communicate with internal and external contacts. Must be able to exchange accurate information in these situations.
Preferences:
Experience with higher education-focused content development and management and/or knowledge of engineering
Knowledge of UI/UX and Section 508 of ADA
High level proficiency with Adobe Creative Cloud
At least one to three (1-3) years of experience managing others (e.g., full- and part-time staff and student workers).
Experience with influencer and content creator partnerships.
Experience with Salesforce Marketing Cloud/other email marketing platforms.
Licenses/ Certifications: NA
Minimum Qualifications
Education: Bachelor's degree from an accredited college or university.
Experience: Five (5) years of professional communications, web development, or web design experience.
Other: Additional work experience as defined above may be substituted on a year for year basis for up to four (4) years of the required education.
Knowledge of JavaScript frameworks.
Knowledge of the web project lifecycle.
Knowledge of methods, procedures, techniques and technology availability for web, tablet, mobile and digital projects.
Skill in oral and written communication.
Skill in the use of Microsoft Office products.
Ability to interpret and apply policies, procedures, regulations, and laws.
Ability to multitask while demonstrating a commitment to customer service and sensitivity to a culturally and ethnically diverse community.
Additional Job Details
Required Application Materials: Cover letter, resume, list of three references
Best Consideration Date: March 30, 2025
Posting Close Date: NA
Open Until Filled: Yes
Job Risks
Not Applicable to This Position
Financial Disclosure Required
No
For more information on Financial Disclosure, please visit Maryland's State Ethics Commission website.
Department
ENGR-Dean-Engineering Communications
Worker Sub-Type
Staff Regular
Salary Range
$80,000 - $86,000
Benefits Summary
For more information on Regular Exempt benefits, select this link.
Background Checks
Offers of employment are contingent on completion of a background check. Information reported by the background check will not automatically disqualify anyone from employment. Before any adverse decision, the finalist will have an opportunity to provide information to the University regarding disclosable background check information. The University reserves the right to rescind the offer of employment or otherwise decline or terminate employment if the information reported by the background check is deemed incompatible with the position, regardless of when the background check is completed.
Employment Eligibility
The successful candidate must complete employment eligibility verification (on Form I-9) by presenting documents that establish identity and work authorization within the timeframe required by federal immigration law, and where applicable, to demonstrate renewed employment authorization. Failure to complete employment eligibility verification or reverification within the timeframe set forth by law may result in suspension or termination of employment.
EEO/AA Statement
The University of Maryland, College Park is an Equal Opportunity/Affirmative Action Employer; all qualified applicants, including veterans and people with disabilities, will receive consideration for employment. UMD is actively engaged in recruiting, hiring, and promoting underrepresented communities. Please read the entire University of Maryland Equal Employment Opportunity and Affirmative Action Statement of Policy.
Women, Minorities, Disabled, Veterans, and LGBTQ+ Welcome!
Diversity Statement
The University of Maryland, College Park, an equal opportunity/affirmative action employer, complies with all applicable federal and state laws and regulations regarding nondiscrimination and affirmative action; all qualified applicants will receive consideration for employment. The University is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, religion, sex, national origin, physical or mental disability, protected veteran status, age, gender identity or expression, sexual orientation, creed, marital status, political affiliation, personal appearance, or on the basis of rights secured by the First Amendment, in all aspects of employment, educational programs and activities, and admissions.
Title IX Non-Discrimination Notice
The University of Maryland (UMD) does not discriminate on the basis of sex, gender identity or expression, sexual orientation, race, color religion, national origin, ethnicity, physical or mental disability, protected veteran status, age, genetic information or any other characteristic protected by law in its programs and activities. Specifically, Title IX prohibits discrimination on the basis of sex in UMD programs and activities, including with respect to admission and employment.
Resources
- Learn how military skills translate to civilian opportunities with O*Net Online
Search Firm Managed Recruitment
There are some positions that are not advertised on this career site as the search is being managed by a Search Firm.
Please visit the link below to see these available opportunities:
Search Firm Managed Vacancies