Digital Copywriter
Apply NowCompany: Philip Morris International
Location: Toronto, ON M4E 3Y1
Description:
KEY THINGS TO KNOW BEFORE YOU APPLY
Be legally permitted to work in Canada.
If you have been in your current job for less than 12 months or if you are on a Performance Improvement Program, you must get the approval of your current manager before applying for the job.
PMI temporary and permanent employees who are employed and paid directly by PMI are eligible to apply for jobs posted on the Internal Careers Portal. If you are not a PMI employee, you are not eligible to search and apply for internal jobs. You are welcome to search and apply for external jobs at pmi.com/careers.
To find out more about eligibility to apply for internal jobs, please refer to the Open Sourcing Employee Guidebook on the Internal Careers Portal.
BE A PART OF A REVOLUTIONARY CHANGE
At Rothmans, Benson & Hedges Inc. ("RBH"), Philip Morris International's subsidiary in Canada, we've chosen to do something incredible. We're totally transforming our business and building our future on smoke-free products.
With huge change, comes huge opportunity. So, wherever you join us, you'll enjoy the freedom to dream up and deliver better, brighter solutions and the space to advance your career in endlessly different directions.
Embracing Diversity, Equity And Inclusion
We believe that diversity, equity and inclusion are essential drivers of innovation and success. Our commitment is to create a workplace where everyone feels valued, respected, and empowered to share their unique perspectives.
We celebrate the innovation that diversity fosters and recognize that each employee's capabilities, experiences, and perspectives add value to our teams and our work.
Equal Employment Opportunity
We are committed to providing equal employment opportunity regardless of race, ancestry, colour, religion, marital/family status (including pregnancy), national origin, sex, sexual orientation, gender identity/expression, immigrant and newcomer status, age, citizenship, or disability.
We strive to recognize and value diversity and equity, and to ensure the inclusion of equity-deserving groups and the four designated groups under the Employment Equity Act: women, Indigenous peoples, persons with disabilities and members of visible minorities. We value, respect, and equally support applicants from these groups.
ABOUT THE ROLE
Reporting to Owned E-Commerce Lead, we are seeking a creative and detail-oriented Copywriter to join our digital team. This role involves crafting compelling and accurate copy for various digital channels, including our owned eCommerce platforms, paid media campaigns, and owned media. The copywriter will ensure customers are provided with inspiring, accurate, and informative communications. This position requires both creative and strategic thinking, ensuring that all content aligns with broader marketing objectives and engages the audience effectively. The ideal candidate will collaborate closely with the legal team to ensure all content complies with regulatory standards.
YOUR DAY TO DAY
Content Development and Strategy
Performance Monitoring and Optimization
Collaboration and Alignment
WHAT WE ARE LOOKING FOR
WHAT WE OFFER
We offer the opportunity to join an organization where you can grow in a wide range of business functions. You will have the chance to build your professional expertise, business understanding, and leadership capabilities in a collaborative, challenging environment where we will empower you to take risks, experiment and explore. Our company fosters excellence in execution and is comprised of dedicated people all working together to continue to grow our status as industry leaders. We offer our employees a competitive salary, an attractive compensation package, including flexible work schedules (where applicable), health and wellness programs, and attractive benefits options.
This job posting is related to an existing vacancy and the salary is $ 95 380.
WHO WE ARE
Our parent company PMI is one of the world's leading international tobacco companies. In addition to the manufacture and sale of cigarettes, PMI is engaged in the development and commercialization of smoke-free products.
RBH is thrilled to announce that we have been officially certified as a Great Place to Work, a testament to our commitment to fostering a positive and inclusive workplace culture. Click on the following link to learn more about what RBH believes: https://www.rbhinc.ca/home/what-we-believe
We welcome and encourage applicants to reach their full potential with us. We use artificial intelligence in the form of an algorithmic software in the application process to create efficiencies when sorting applicants and facilitate an effective screening process. Notwithstanding, the artificial intelligence software does not engage in autonomous candidate rejection and requires human intervention in screening relevant applications. If you are unable to apply for a position online, or require any further accommodation during our recruitment process, please contact: AODA.RBH@rbhinc.ca.
FOLLOW US ON SOCIAL MEDIA:
RBH LinkedIn: https://www.linkedin.com/company/rothmans-benson-hedges-inc/
Facebook: https://www.facebook.com/RothmansBensonHedges/
X : https://twitter.com/RBHinc
RBH website: https://www.rbhinc.ca/
#RBH
Be legally permitted to work in Canada.
If you have been in your current job for less than 12 months or if you are on a Performance Improvement Program, you must get the approval of your current manager before applying for the job.
PMI temporary and permanent employees who are employed and paid directly by PMI are eligible to apply for jobs posted on the Internal Careers Portal. If you are not a PMI employee, you are not eligible to search and apply for internal jobs. You are welcome to search and apply for external jobs at pmi.com/careers.
To find out more about eligibility to apply for internal jobs, please refer to the Open Sourcing Employee Guidebook on the Internal Careers Portal.
BE A PART OF A REVOLUTIONARY CHANGE
At Rothmans, Benson & Hedges Inc. ("RBH"), Philip Morris International's subsidiary in Canada, we've chosen to do something incredible. We're totally transforming our business and building our future on smoke-free products.
With huge change, comes huge opportunity. So, wherever you join us, you'll enjoy the freedom to dream up and deliver better, brighter solutions and the space to advance your career in endlessly different directions.
Embracing Diversity, Equity And Inclusion
We believe that diversity, equity and inclusion are essential drivers of innovation and success. Our commitment is to create a workplace where everyone feels valued, respected, and empowered to share their unique perspectives.
We celebrate the innovation that diversity fosters and recognize that each employee's capabilities, experiences, and perspectives add value to our teams and our work.
Equal Employment Opportunity
We are committed to providing equal employment opportunity regardless of race, ancestry, colour, religion, marital/family status (including pregnancy), national origin, sex, sexual orientation, gender identity/expression, immigrant and newcomer status, age, citizenship, or disability.
We strive to recognize and value diversity and equity, and to ensure the inclusion of equity-deserving groups and the four designated groups under the Employment Equity Act: women, Indigenous peoples, persons with disabilities and members of visible minorities. We value, respect, and equally support applicants from these groups.
ABOUT THE ROLE
Reporting to Owned E-Commerce Lead, we are seeking a creative and detail-oriented Copywriter to join our digital team. This role involves crafting compelling and accurate copy for various digital channels, including our owned eCommerce platforms, paid media campaigns, and owned media. The copywriter will ensure customers are provided with inspiring, accurate, and informative communications. This position requires both creative and strategic thinking, ensuring that all content aligns with broader marketing objectives and engages the audience effectively. The ideal candidate will collaborate closely with the legal team to ensure all content complies with regulatory standards.
YOUR DAY TO DAY
Content Development and Strategy
- Develop multi-channel copy, create strategic and engaging content for website content, and digital advertisements to enhance sales and engagement.
- Write persuasive advertising content, craft clear, catchy, and compelling copy that drives conversions across all channels, with strong calls to action.
- Optimize content for SEO, produce high-quality, optimized content and revise existing content based on SEO insights for our platforms and third-party eCommerce sites.
- Collaborate with creative teams to produce cohesive content that reflects RBH's voice and identity. Ensuring the needs and expectations of stakeholders are met through effective communication and high-quality content delivery.
Performance Monitoring and Optimization
- Monitor content performance and make data-driven adjustments to ensure continuous improvement and optimization.
- Incorporate best practices into copywriting by staying informed about industry trends. Implementing feedback and making necessary adjustments to improve content effectiveness.
Collaboration and Alignment
- Collaborate with various departments to align digital efforts with overall organizational goals.
- Ensure that the LEGAL team is consulted on any planning projects.
WHAT WE ARE LOOKING FOR
- University degree and/or College Diploma
- Excellent written and verbal communication skills including copywriting.
- Proficient in editing and proofreading for accuracy and consistency.
- Detail oriented, results driven, proactive, and able to work autonomously as well as in a team environment.
- Ability to develop content for eCommerce, paid media, and owned media.
- Expertise in optimizing content for SEO, resulting in enhanced search engine rankings.
- Capable of managing multiple projects and meeting deadlines.
- Ability to present work to large groups and communicate ideas clearly and enthusiastically.
WHAT WE OFFER
We offer the opportunity to join an organization where you can grow in a wide range of business functions. You will have the chance to build your professional expertise, business understanding, and leadership capabilities in a collaborative, challenging environment where we will empower you to take risks, experiment and explore. Our company fosters excellence in execution and is comprised of dedicated people all working together to continue to grow our status as industry leaders. We offer our employees a competitive salary, an attractive compensation package, including flexible work schedules (where applicable), health and wellness programs, and attractive benefits options.
This job posting is related to an existing vacancy and the salary is $ 95 380.
WHO WE ARE
Our parent company PMI is one of the world's leading international tobacco companies. In addition to the manufacture and sale of cigarettes, PMI is engaged in the development and commercialization of smoke-free products.
RBH is thrilled to announce that we have been officially certified as a Great Place to Work, a testament to our commitment to fostering a positive and inclusive workplace culture. Click on the following link to learn more about what RBH believes: https://www.rbhinc.ca/home/what-we-believe
We welcome and encourage applicants to reach their full potential with us. We use artificial intelligence in the form of an algorithmic software in the application process to create efficiencies when sorting applicants and facilitate an effective screening process. Notwithstanding, the artificial intelligence software does not engage in autonomous candidate rejection and requires human intervention in screening relevant applications. If you are unable to apply for a position online, or require any further accommodation during our recruitment process, please contact: AODA.RBH@rbhinc.ca.
FOLLOW US ON SOCIAL MEDIA:
RBH LinkedIn: https://www.linkedin.com/company/rothmans-benson-hedges-inc/
Facebook: https://www.facebook.com/RothmansBensonHedges/
X : https://twitter.com/RBHinc
RBH website: https://www.rbhinc.ca/
#RBH