Digital Loyalty Account Manager

Apply Now

Company: Swedish Match AB

Location: Richmond, VA 23223

Description:

Swedish Match North America LLC, develops, manufactures, and sells quality products with market-leading brands such as ZYN nicotine pouches and other smokeless tobacco products. Our vision is "A world without cigarettes," and our mission is to provide adult consumers with alternatives that are enjoyable but have a lower risk than smoking. We are one of the fastest-growing consumer-packaged goods (CPG) producers and ZYN is the number one selling nicotine pouch in the US. In order to continually promote and create innovative products that support our vision, we are currently seeking

Digital Loyalty Account Manager. The successful candidate will manage planning and execution of the ZYN Digital Loyalty Program with chain customers nationwide.

Major Responsibilities Include:
  • Identify, build, and administer retail customer digital loyalty programs that are consistent with Swedish Match promotional strategies.
  • Prioritize and recommend customer programs that prominently display and promote Swedish Match brands while enhancing brand equity.
  • Assess and evaluate the business results of assigned customers and recommend strategies and change strategies if necessary.
  • Develop preferred relationships with customer's key decision-makers at all levels within the customer organization. These relationships will uniquely involve members of a chain's Marketing and Category Management teams.
  • Gain and communicate a thorough understanding of competitive customer loyalty programs and strategies.
  • Review customer accounts to include assessment process; recommend improved strategies where needed.
  • Understand customer and consumer needs and provide value-added products.
  • Work with Field Sales to identify retailer loyalty programs that are consistent with Swedish Match brand development and promotional strategies.
  • Understand and utilize various data systems to evaluate customer loyalty program performance and identify opportunities to drive efficiency and expand customer loyalty program reach.
  • Play a key role in digital loyalty program trade spending budgets and forecasts.


Skills:
  • Strong planning, organization, leadership, analytical, and teamwork skills are required.
  • Knowledge of the importance of "big picture" thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization.
  • Proficient computer skills with Word, Excel and PowerPoint are required.
  • Accomplished presentation skills, including the ability to develop and deliver effective fact-based presentations in a persuasive format.


Education: Bachelor's degree or equivalent experience in key account background.

Experience:
  • Two to three years of sales experience with food, convenience, or mass merchandise channels of trade in a consumer goods area.
  • Familiarity with current and emerging loyalty and CRM trends.
  • Preferred loyalty program campaign experience.


Compensation and Benefits:

We offer an excellent compensation and benefits package, including the following:
  • Swedish Match offers highly competitive salaries (plus bonus)
  • Medical, dental, and vision benefits effective on date of hire
  • Matching 401(k) with profit sharing
  • 3 weeks' vacation, 12 paid holidays, and 3 personal holidays
  • Paid Bonding Leave; this benefit is in addition to short-term disability benefits, if applicable
  • Adoption Assistance
  • Tuition reimbursement


The starting salary range for this position is between $82,500 - $110,000. This position is eligible to receive an annual incentive based on regional performance.

This information reflects the anticipated base salary range for this position based on current national data. Starting pay will be determined based on an individual's skills, experience, education, and other job-related factors permitted by law. These factors could result in a starting pay that is higher than the salary range listed.

An Equal Opportunity Employer M/F/Disability/Vet

Similar Jobs