Digital Product Experience Lead

Position Title: Digital Product Experience Lead

Status: 16-month contact with possibility of extension

Reporting to: Director, Digital & E-Commerce Marketing

Location: Ottawa, Ontario

About Lee Valley:

Since 1978, Lee Valley has recognized that for many, woodworking and gardening are more than just hobbies. Lee Valley Tools enjoys a proud history of providing high-quality woodworking, gardening, hobby, hardware, gift and seasonal merchandise to customers worldwide. We pride ourselves on providing quality products and renowned customer service.

Lee Valley has been honored with many prestigious awards, including being recognized as one of Canada's Best Managed Companies in 2023 by Deloitte and one of Canada's Best Employers by Forbes in 2018. Additionally, we ranked #1 for In-Store Experience in Ontario by Leger Marketing Inc.

A position at Lee Valley is more than just a job - we honor the time and dedication that our people give by providing sustained and meaningful employment while striving to provide an environment where learning and development are encouraged.

Overview:

Under the direction of the Director, Digital & E-Commerce Marketing, as the Digital Product Experience Lead, you will have overall responsibility for implementing marketing tactics and digital marketing optimization practices withing Sitecore/Contents Stack. You will lead a team of digital marketing specialists in campaign configuration, personalization, testing, experience optimization, and product deployment, all of which revolve around the user experience on each of our website channels.

Key Responsibilities:

• Work closely with Data Analysts and Category Managers to identify actionable customer insights.
• Collaborate with cross-functional teams including project managers, IT, data analysts, and stakeholders to define and implement intuitive and user-centered experiences.
• Create wireframes, mockups, and prototypes that effectively communicate the customer journey and address friction points.
• Configure Sitecore/Contentstack marketing capabilities, including data taxonomies, goals (assigning them to pages or click actions)
• Configure and optimize rules-based and profile-based (predictive) personalization tactics and experience-automation plans.
• Work with the core team as well as extended marketing team members to develop specific tactics targeting top segments and then translating them into precise configurations in the Sitecore platform
• Collaborate with the Marketing Planning team to track campaigns and provide campaign codes from Sitecore/Contentstack.
• Manage, measure and optimize experience initiatives, particularly through A/B and multivariate testing, as well as using the Sitecore/ Contentstack and analytics dashboards
• Document test and program results (with the Digital Analyst) to enable continuous optimization and support for business cases and budget justifications
• Advise the broader business team on Sitecore product capabilities such as experience analytics, data-driven personalization, real-time visitor profiling, testing, experience automation, campaign management, Email Experience Manager, etc.
• Keep up to date with industry trends for taxonomy, best practices, and emerging technologies in UI/UX, and apply these insights to improve our products visibility and customer experiences.
• Learn and implement Sitecore/Contentstack marketing best practices to achieve higher levels of maturity and business success using the Sitecore/Contentstack
• Continuously build knowledge of how to leverage Sitecore/Contentstack with related data and marketing automation products.
• Train/coach other users in the organization to use Sitecore/Contentstack.

Knowledge and Skills:

• Web-savvy with a strong understanding of how to leverage online platforms to drive sales and enhance brand awareness.
• Skilled in project management, capable of balancing multiple priorities at various stages, and able to meet tight deadlines.
• Excellent organizational and communication skills, both written and verbal.
• Committed to maintaining high-quality standards in all deliverables.
• Recognized for reliability, integrity, and professionalism.
• Proficient in web analytics tools, with a data-driven approach to optimizing performance.
• Experienced in using content management systems effectively.
• Demonstrated expertise in marketing techniques and strategies.
• Strong commitment to teamwork, with a collaborative and supportive work style.

Diversity and Inclusion:

At Lee Valley, we are proud to celebrate and foster a diverse team of professionals. We take pride in nurturing an inclusive culture that empowers our people to be their authentic selves, celebrate their differences and love where they work. Our diverse community combined with our inclusive culture, is what sets us apart in the industry.

We encourage all candidates to apply for job opportunities with Lee Valley regardless of race, national origin, colour, religion, age, gender identity or expression, sexual orientation, marital and family status, or disability.

If you require accommodation during the recruitment and selection process, please do not hesitate to reach out.

How to Apply:

Please visit our careers page at https://www.leevalley.com/en-ca/careers

We thank all applicants, however only those selected for an interview will be contacted.