Dir Recruitment Marketing

Job Description

At Arizona State University, we measure ourselves not by whom we exclude, but rather by whom we include
and how they succeed. We are passionate about helping students find their right university fit and working
together as a team to achieve our enrollment goals.

Academic Enterprise Communications is seeking a motivated and experienced individual to join our team as the
Director, International Communications and Marketing. This position spearheads the creation of compelling
communication journeys, print materials, presentations and website and social media content tailored for
prospective undergraduate and graduate students from countries outside of the United States.

This position will play a crucial role in developing and implementing communication strategies in established
student recruitment markets (such as China and India) as well as in emerging markets (such as Korea and
Taiwan) to drive enrollment and enhance ASU's global presence and reputation worldwide.

The ideal candidate is organized, solution-oriented, and passionate about higher education. They will have
direct career experience working on international marketing and student recruitment strategies, ideally in
international higher education. Collaborating closely with ASU Admission Services, the Director, International
Communications and Marketing will be asked to drive an innovative, and regionally nuanced engagement
strategy to deliver impactful communications that influence application to ASU and enrollment.

Preference will be given to individuals who have professional experience in China and Taiwan, as these markets
are of strategic importance. Candidates with this experience should reference their experience developing and
executing social media and website strategies in these particular markets. While not required, an ability to read
and write in Mandarin is desired skill.

If you're a persuasive communicator with global experience who thrives on innovation and teamwork, apply now for a dynamic role shaping ASU's global presence.

Working Environment

The department plans for this position to be based in Tempe, Arizona, with a hybrid weekly work schedule
offered. If relocation to Tempe is not possible, the department will consider candidates who are living in the
United States.

• Activities are performed in an environmentally controlled office setting subject to extended periods of sitting,keyboarding and manipulating a computer mouse (75%); frequently required to stand for varying lengths of time and walk moderate distances to perform work (25%)
• Frequent bending, reaching, lifting, pushing and pulling up to 25 pounds (35%)
• Regular activities require ability to quickly change priorities which may include and/or are subject to resolution of conflicts.
• Ability to clearly communicate to perform essential functions.
• Calculator, telephone, computer (monitor, keyboard and mouse), printer, fax and copier.
• This position receives regular managerial review of objectives.

Background Check Statement

ASU conducts pre-employment screening for all positions which includes a criminal background check, verification of work history, academic credentials, licenses, and certifications. Employment is contingent upon successful passing of the background check.

Minimum Qualifications

Master's degree in Marketing/Business, or a related field AND four (4) years of directly related experience in higher education digital lead generation, email campaign, and project management experience; OR, any equivalent combination of experience and/or education from which comparable knowledge, skills, and abilities have been achieved.

Department Statement

Led by the Associate Vice President of Academic Enterprise Communications and reporting to the Office of the
Executive Vice President and University Provost, the AE Communications team is charged with executing multi-
channel communications strategies that help the university achieve its goals related to student enrollment and
persistence to graduation; faculty excellence and engagement; and academic reputation.

The team is committed to the ASU Charter principles of broad access, academic excellence and global impact,
and is passionate about the role it plays in helping advance the academic agenda of a National Service
University.

We pride ourselves on being collaborative partners across the university and we value teammates who are
creative, proactive problem-solvers, who work behind the scenes to tell ASU's story through our students and
leaders. We aim to accomplish our goals in a hard-working yet positive and flexible environment where
everyone contributes and is appreciated. We are not afraid of experimentation and strive to bring inspiration
from outside of higher education into our operations.

We value the role of data and use quantitative and qualitative testing to drive our decision-making. We operate
under a results-focused work environment and we measure individual results equally by the progress each
teammate makes toward their goals as well as the impact they make on the culture of the team.

Arizona State University is a new model for American higher education, an unprecedented combination of
academic excellence, entrepreneurial energy and broad access. This New American University is a single,
unified institution comprising four differentiated campuses positively impacting the economic, social, cultural and
environmental health of the communities it serves. Its research is inspired by real world application blurring the
boundaries that traditionally separate academic disciplines. ASU serves more than 100,000 students in
metropolitan Phoenix, Arizona, the nation's fifth largest city. ASU champions intellectual and cultural diversity,
and welcomes students from all fifty states and more than one hundred nations across the globe.

Desired Qualifications

• Experience living and working internationally, with international students or in higher education organizations. Specific experience in China, other southeast Asian countries, and/or India a plus.
• Project software management experience with monitoring implementation plans and projects issues to help ensure completion of all project tasks in a timely manner.
• Experience in creating communications and marketing strategies, reaching international audiences.
• Experience in communicating including the ability to express ideas in a clear and logical manner.
• Experience composing, editing, and proofreading written materials.
• Experience in developing and maintaining effective working relationships.
• Experience in higher education recruitment practices and principles.
• Experience or interest in building strategies for leveraging XR and other virtual tools in university recruitment.

ASU Statement

Arizona State University is a new model for American higher education, an unprecedented combination of academic excellence, entrepreneurial energy and broad access. This New American University is a single, unified institution comprising four differentiated campuses positively impacting the economic, social, cultural and environmental health of the communities it serves. Its research is inspired by real world application blurring the boundaries that traditionally separate academic disciplines. ASU serves more than 90,000 students in metropolitan Phoenix, Arizona, the nation's fifth largest city. ASU champions intellectual and cultural diversity, and welcomes students from all fifty states and more than one hundred nations across the globe.

ASU is a tobacco-free university. For details visit www.asu.edu/tobaccofree

AmeriCorps, Peace Corps, and other national service alumni are encouraged to apply.

Arizona State University is a VEVRAA Federal Contractor and an Equal Opportunity/Affirmative Action Employer. All qualified applicants will be considered without regard to race, color, sex, religion, national origin, disability, protected veteran status, or any other basis protected by law.

Essential Duties

• Develops communications strategy, tactics, and key messages, and defines audiences, for delivering a compelling message about earning a degree both in the U.S. and specifically at ASU.
• Collaborates with leadership in Admissions, the International Students and Scholars Center, and others to drive a communications strategy that engages international students currently enrolled at ASU.
• Plans, writes, schedules, tracks and analyzes communications using a range of mediums (email, print, video, web, video and social media).
• Researches and implements optimal communication channels for specific international markets.
• Ensures accuracy of content, consistency in messaging, and timeliness of delivery.
• Collaborate with university leadership, faculty, and staff to identify compelling stories, research breakthroughs, and innovative programs that resonate with international stakeholders.
• Leads outbound email marketing campaigns including development, execution and analysis, using established internal processes and JIRA. Adherence to established guidelines and procedures isimportant.
• Evaluates effectiveness of communications by looking at open and click rates and overall effectiveness of calls to action, making adjustments based on data.
• Develops print materials, ensuring deadlines are met, including, but not limited to, viewbooks, brochures, flyers, folders, maps and direct mail pieces.
• Provides excellent, responsive customer service to stakeholders and constituents, is collaborative and transparent with all work, building strong working relationships with staff and stakeholders.
• Actively participates in the development of new ideas.
• Records and monitors the effectiveness of enrollment communication strategies, processes and action items.
• Conducts and assists with the development of long- and short-range goals.
• Identifies, develops and maintains working relationships with University and community agencies for support as appropriate.
• Establishes and maintains direct contact with outside organizations and university departments associated with scheduled functions/programs.

Instructions to Apply

Application deadline is 3:00PM Arizona time on the date indicated.

Please include all employment information in month/year format (e.g., 6/88 to 8/94), job title, job duties and name of employer for each position.

Resume should clearly illustrate how prior knowledge and experience meets the Minimum and Desired qualifications of this position.

ASU does not pay for travel expenses associated with interviews, unless otherwise indicated.

Only electronic applications are accepted for this position.