Direct Channel Analyst (remote out of Arkansas)

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Company: Natures Path

Location: Sussex, WI 53089

Description:

Drive Sales Growth & Strategic Planning
  • Support the development and execution of strategic annual business plans for assigned accounts
  • Use syndicated and retailer data (Retail Link, Scintilla, Madrid, IRI, Circana, SPINS, etc.) to build compelling, fact-based selling stories
  • Track and analyze internal sales and trade spend against goals to monitor performance
  • Lead bi-weekly and monthly forecasting processes by interpreting consumption trends and market dynamics
  • Participate in customer and sales meetings to present insights and recommendations
  • Evaluate the impact of shopper marketing initiatives and promotions through pre/post analysis

Shelf Optimization & Assortment Strategy
  • Execute gold standards for the 4P's (Product, Price, Place, Promotion), including planogram excellence
  • Identify assortment gaps, merchandising opportunities, and quantify revenue potential for closing gaps
  • Generate reports on key performance indicators like distribution gaps and competitive benchmarks
  • Manage the digital shelf, ensuring up-to-date and optimized content across platforms
  • Address process or external challenges affecting distribution and sales, with timely solutions

Experience
  • Post-secondary degree or diploma in Business, Sales, Marketing, or a related field preferred
  • 2-3 years of experience in sales analytics, preferably in the natural or organic food industry
  • Knowledge of broker networks, distributors, or retail sales environments
  • Strong skills in Microsoft Excel and PowerPoint
  • Experience with data tools like Retail Link, Scintilla, Madrid, and SPINS
  • Excellent analytical, communication, and presentation skills

This is a remote role based out of Arkansas and will pay a base salary between $75,000 - $95,000 based on experience + bonus.

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