Director Database Analytics
Apply NowCompany: Station
Location: Las Vegas, NV 89110
Description:
Job Description
This role will be the lead for marketing reporting and analysis for all property and corporate programs. The role will focus on database marketing, calendar development, promotion strategy and all marketing analysis. Perform responsibilities in accordance with all Company standards, policies, and procedures. The ideal candidate will have a highly positive disposition and plan to take ownership of a variety of projects that may include new and unfamiliar technology and processes.
Responsibilities:
Responsible for practicing, supporting, and promoting Station Casinos' "We Win Hearts" Company-wide culture and demonstrating Station Casinos' Championship Service Standards at all times. Provide timely and insightful analysis/reporting to corporate and property TMs to provide sound business decisions. Develop and distribute new reporting ideas through various technology platforms. This may frequently require self-guided research, development, and exploration. Communicates direct marketing strategy efforts to VP of Database Marketing and other departments as necessary. Handles all recommendations and approval from post campaign analysis for improvement of future mailings; works with VP of Database Marketing for final decisions. Provide support to Campaign Management team for promotional builds in various systems - to include supporting checks and balances for promotional programming and expense reconciliation. Support property operations where needed.
Qualifications:
Very strong SQL and Excel skills are required - must be able to write and evaluate SQL, must have compelling Excel skills. 3 years of experience in analysis in the casino industry preferred. Minimum of 2 years of experience leading others in analytical or strategic roles. Math degree, Business degree or MBA preferred. Ability to communicate effectively with Guests, Team Members and Management in both written and verbal form. Ability to write queries to extract information from databases. Cognos Authoring and SQL preferred. Knime, PowerBI, and Tableau experience a plus.
This role will be the lead for marketing reporting and analysis for all property and corporate programs. The role will focus on database marketing, calendar development, promotion strategy and all marketing analysis. Perform responsibilities in accordance with all Company standards, policies, and procedures. The ideal candidate will have a highly positive disposition and plan to take ownership of a variety of projects that may include new and unfamiliar technology and processes.
Responsibilities:
Responsible for practicing, supporting, and promoting Station Casinos' "We Win Hearts" Company-wide culture and demonstrating Station Casinos' Championship Service Standards at all times. Provide timely and insightful analysis/reporting to corporate and property TMs to provide sound business decisions. Develop and distribute new reporting ideas through various technology platforms. This may frequently require self-guided research, development, and exploration. Communicates direct marketing strategy efforts to VP of Database Marketing and other departments as necessary. Handles all recommendations and approval from post campaign analysis for improvement of future mailings; works with VP of Database Marketing for final decisions. Provide support to Campaign Management team for promotional builds in various systems - to include supporting checks and balances for promotional programming and expense reconciliation. Support property operations where needed.
Qualifications:
Very strong SQL and Excel skills are required - must be able to write and evaluate SQL, must have compelling Excel skills. 3 years of experience in analysis in the casino industry preferred. Minimum of 2 years of experience leading others in analytical or strategic roles. Math degree, Business degree or MBA preferred. Ability to communicate effectively with Guests, Team Members and Management in both written and verbal form. Ability to write queries to extract information from databases. Cognos Authoring and SQL preferred. Knime, PowerBI, and Tableau experience a plus.