Director, eCommerce & Digital Experience

Standard Textile has been inspiring care, comfort, and change in our communities since 1940. While our business is creating innovative textiles, it's our purpose that guides the solutions we offer and drives how we treat our customers, our associates, and the impact we make in our communities. We hold ourselves to a higher standard. A higher standard for why we exist, for how we create, and for what's next.

We are seeking a strategic and operational leader to serve as our Director of eCommerce & Digital Experience. In this role, you will shape and execute our digital commerce strategy, driving both short- and long-term growth while delivering digital solutions that improve operational efficiency across the organization.

You will lead the planning, execution, and optimization of our digital presence, with a focus on launching a new B2B commerce platform. As a strong operator and people leader, you'll manage and grow our Digital Team, fostering a collaborative culture and establishing effective ways of working. Success in this role requires strong cross-functional coordination across product management, marketing, customer service, and technology.

The ideal candidate brings deep expertise in eCommerce, digital marketing, marketing automation, web platforms, and data ecosystems-especially within a B2B environment.

Responsibilities Include:

• Project Oversight: Lead the planning, execution, and delivery of digital initiatives, ensuring projects are completed on time and within budget.
• Roadmap Execution: Define and implement omnichannel eCommerce strategies for B2B and B2C platforms, aligned with business goals and customer experience (CX) objectives.
• Platform Ownership: Oversee and continuously improve eCommerce platforms to enhance UX and drive online revenue growth.
• Customer Advocacy: Leverage personas and behavioral data to streamline user journeys and optimize conversion.
• Optimization: Drive A/B testing, personalization, and conversion rate optimization (CRO) initiatives.
• Performance Measurement: Maintain dashboards, performance reports, and KPIs to measure digital success and inform future strategies.
• Business Translation: Convert business stakeholder needs into functional requirements, user stories, and test plans.
• Agile Delivery: Help establish and oversee agile methodologies across the digital and cross-functional teams.
• Technical Leadership: Collaborate with IT to ensure digital solutions meet technical, brand, and performance requirements.
• Site Enhancements: Support the creation of landing pages, lead flows, and partner integrations.
• SEO Strategy: Define and prioritize SEO tactics based on insights and performance goals.
• Cross-Functional Collaboration: Work with:
  
  • Marketing/Creative: to deliver a compelling digital brand experience through content and design.
  • Sales & Customer Service: to streamline commerce solutions and fulfillment.
  • Product Management: to present product value and differentiation online.
  • Supply Chain: to align on customer order fulfillment and expectations.
• Data-Driven Decision Making: Analyze key metrics and insights to continuously improve the user experience and retention.
• Digital Roadmap Ownership: Prioritize and manage the feature and optimization backlog with a focus on business value and user impact.
• Team Leadership: Lead internal and external partners to translate strategy into execution, driving excellence across design, development, and enablement.

What You Bring to the Role:

• Bachelor's degree required.
• 7-10+ years of progressive experience in eCommerce; B2B experience strongly preferred.
• Proven track record of delivering results and scaling digital commerce initiatives.
• Demonstrated success in leading cross-functional teams and managing complex projects.
• Excellent communication skills and strong business acumen.
• Experience working with B2B eCommerce platforms; Salesforce CommerceCloud preferred.
• Experience using analytics tools to inform decisions and measure performance.
• Deep understanding of eCommerce operations, KPIs, and digital marketing best practices.

Why work at Standard Textile:

• For the continuous growth opportunities.
• Full benefits - medical, dental, vision
• Paid Parental and Bereavement Leave
• 401k plan with company match
• "Dress for Your Day" Dress Code
• Discount on Standard Textile Products
• Hybrid working environment, both onsite and remote

Why join our team:

• You Love Helping People Thrive!
• You Have Great Ideas.
• You Are Passionate About Your Future.

PM21

Proudly, Standard Textile has earned a title of US Best Managed Company for the fourth year running, an honor awarded by Deloitte Private and The Wall Street Journal, celebrating the exceptional achievements of American private companies and their management teams.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Join us!