Director ECommerce & Paid Media

WHO WE ARE
Headquartered in Montreal, Psycho Bunny is a premium global clothing brand known for its unparalleled quality, colorful styles and an unforgettable iconic logo featuring a quirky, stylized bunny. Founded in 2004, it initially gained popularity for its premium polo shirts but has since expanded to include a full range of apparel and accessories for men, women, and children. The brand emphasizes a playful and irreverent approach to classic fashion, blending a casual aesthetic with striking designs.

Currently boasting nearly 150 stores worldwide, Psycho Bunny is on an aggressive growth trajectory throughout the world, catering to confident men who use their bold and elevated style to project the best possible version of themselves. Our collections reflect our uniquely audacious take on timeless staples comprising a suite of the most impeccable menswear known to mankind. Hey, we wouldn't have gone all the way to Peru to source the world's finest Pima cotton if we didn't care so deeply. It comes as no surprise that our customers feel the very same way.

WHY JOIN THE TEAM?
In 2024, we set out to create a whole new way to express the brand. Introducing The Bold Standard. The very essence of Psycho Bunny. The pure DNA of the brand itself. Born out of our relentless commitment to consummate quality, striking design, and a thoroughly audacious, adventurous lifestyle. It's a state of mind, an attitude, an ethos, a mantra, a rallying cry, a veritable religion, plus one thoroughly iconic Bunny logo.

What's more, after our highly successful first volley into tennis, Psycho Bunny is proud to announce we are now the Official Athletic Apparel Partner of Tennis Canada. As a fervent tennis-loving brand, we will continue to celebrate our passion for premium quality, striking aesthetics, and audacious living throughout the tennis world, steering the sport in a bold new direction. We couldn't be more proud of our partnership. Call it game, set, and a perfect match.

WHAT IS THE ROLE?
Reporting to the Chief, Digital, Marketing & Customer Experience, the Director, eCommerce & Paid Media is tasked with driving Psycho Bunny direct sales and Customer Lifetime Value from its eCommerce sites and Marketplaces, as well as optimizing the company's investment in Paid Media. For both of these portfolios, the Director will develop and implement cross-functional growth strategies as well as lead day-to-day team activities. The Director will also take an "omnichannel" lens to decision-making around customer experience, partnering cross-functionally to ensure that Psycho Bunny develops a well-coordinated, engaging and unique customer journey. Key to success will be an ability to balance data-driven strategic thinking with pragmatic operational decision-making, as well as an expertise in leveraging technology to support business goals.

HOW WILL YOU DO IT?
Strategy Leadership

• Develop a strategic vision and associated initiative roadmap for assigned areas of responsibility
• Utilize an ROI-lens for ongoing prioritization of initiatives
• Drive development and implementation of relevant A/B Testing frameworks
• Stay up-to-date on industry trends, and disseminate across teams as needed
• Elevate personalization of the customer experience across all touchpoints
• Ensure balance between commercial and brand equity goals across customer touchpoints
• Refine Reporting to measure key Key Performance Indicators (KPIs) and track progress, including metrics measuring

Omnichannel impact

• Partner cross-functionally and externally to drive insight into the Psycho Bunny Cost of Acquisition (CAC) and ROI by channel, and optimize our Media Mix accordingly
• Partner cross-functionally to develop robust sales forecasting approaches for website and marketplace sales
• Represent Psycho Bunny progress and achievements in the eCommerce and Paid Media space externally as needed

Supporting Technology

• Serve as "Business Owner" of Technology supporting areas of responsibility
• Collaborate closely with Technology teams (both internal and external) to define, plan and build the right platforms and features to support eCommerce and Paid Media activities
• Develop business cases as needed to support new technology investment

Management of eCommerce sites and Marketplaces

• Orchestrate day-to-day operations to achieve eCommerce and Marketplace sales goals
• Increase the sophistication of our digital selling tactics, including our approaches to site merchandising, content calendaring, UX, site speed, SEO and conversion optimization
• Monitor and analyze performance data to identify areas of opportunity for improved site performance, Customer lifetime value and brand representation. Report out to the larger business on a regular basis
• Establish a multi-market strategy and operational approach, driving international sales growth from our eCommerce and Marketplaces
• Manage the eCommerce and UX budget, partnering with the Technology team in management of vendors

Management of Paid Media portfolio

• Lead the strategic development and execution of the Paid Media portfolio (e.g., Paid Search, Display, Retargeting, Affiliates, Paid Social), developing cost-effective demand initiatives that balance customer acquisition, brand awareness, customer lifetime value
• Own external Media agency and vendor relationships, with periodic evaluation of "build vs. buy" costs and benefits
• Partner cross-functionally and with external vendors to utilize advanced analytic approaches to optimize media channel investment strategies
• Manage the Paid Media budget, partnering cross-functionally with teams such as Technology and Creative, for the management of vendors

Team Management

• Build and coach high-performing eCommerce and Paid Media teams
• Lead a "Test and Learn" culture, with fast iteration and learning as an operational goal
• Drive a "One Team" approach by prioritizing collaboration and partnership with cross-functional teams
• Develop paths for professional development of the eCommerce and Paid Media teams, including enhancement of leadership skills and analytical/technical capabilities
• Report on plans and progress, including to the Board and in large forums, expanding visibility and understanding of opportunities and achievements

WHO YOU ARE
Your achievements:

• 5 years in a similar role and a minimum of 8 years or pertinent experience
• University degree in Business, Marketing or any other relevant field
• In-depth knowledge of the eCommerce and Marketing Technology stack, with insight into the latest technology trends and developments.

Your contribution:

• In-depth knowledge of the eCommerce and Marketing Technology stack, with insight into the latest technology trends and developments.
• Thrives in a fast-paced, dynamic and highly collaborative environment
• Strong analytic skills, with proficiency in tracking + data analysis platforms, as well as A/B Testing of customer experiences
• Excellent creative problem-solving skills
• Excellent communication skills, and ability to mobilize cross-functional teams required
• Experience in leading and mentoring a team
• Fluency in both English and French (verbal& written)
• Experience working with Apparel Retailers or Brands a plus

WHAT WE OFFER
You'll have an entire team in your corner, ensuring that you are seen, heard, respected, and treated the way you want to be treated. That includes access to our employee benefits:

• Group Insurance coverage, including health, dental, vision, life, and long-term disability.
• Psycho Bunny offers all Canadian employees the possibility to participate in a group RRSP/DPSP plan, which includes a very generous match from Psycho Bunny!
• An Employee / Family Assistance Program (EFAP).
• Casual dress code.
• Company events and social hours.
• On-site gym.
• On-site cafeteria / bistro with subsidized meals, including breakfast and lunch.
• Three (3) weeks of vacation.
• Six (6) wellness days.
• Your birthday off, on us.
• On-site parking, including electric car chargers.

Last but not least, let us not forget the swag you can get with an amazing employee discount!

At Psycho Bunny, we believe in the power of face-to-face interaction and the energy of our on-site work environment. We also recognize the importance of flexibility in today's dynamic world. Employees have the option to work remotely on occasions when personal or professional circumstances require it while still maintaining our strong culture of in-person collaboration and innovation.

We thank all applicants; however, only those selected for an interview will be contacted.