Director, Global Marketing

Location: DFW Headquarters Building 8 (DFW-SV08)
Cities:
Requisition ID: 78646

Job Description

Intro

Are you ready to explore a world of possibilities, both at work and during your time off? Join our American Airlines family, and you'll travel the world, grow your expertise and become the best version of you. As you embark on a new journey, you'll tackle challenges with flexibility and grace, learning new skills and advancing your career while having the time of your life. Feel free to enrich both your personal and work life and hop on board!

Why you'll love this job

The Director, Global Marketing leads a team of subject matter experts responsible for developing and executing channel-specific global strategies and plans. This leader will not only optimize execution to engage customers and drive business results but is also tasked with proactively evolving and advancing marketing channels effectively.

What you'll do

As noted above, this list is intended to reflect the current job but there may be additional essential functions (and certainly non-essential job functions) that are not referenced. Management will modify the job or require other tasks be performed whenever it is deemed appropriate to do so, observing, of course, any legal obligations including any collective bargaining obligations.

• Leads global paid media strategy, planning, execution and measurement across all media channels to drive the business including, but not limited to flight revenue, AAdvantage acquisition and engagement, and AAdvantage credit card engagement.
• Advances ad and marketing technology to better track, measure and optimize media and business results.
• Leads social media, both organic and paid, to communicate corporate messaging, to drive customer engagement, and to connect with American team members.
• Leads influencer programs to authentically promote American's network, AAdvantage program and customer experience through innovative ROI approaches
• Own and direct the email marketing program, leading the team, guiding strategy development, and overseeing execution via the ESP platform to drive customer engagement, flight revenue, and AAdvantage redemption.
• Manages email segmentation, personalization, and automation.
• Analyzes email performance metrics, and optimizes email campaigns.
• Leads the development of omnichannel performance marketing campaigns across paid, social, influencer and owned channels to drive the business.
• Manages agencies supporting paid media, social, influencers, analytics, and email.
• Collaborates with Marketing Strategy and Global Engagement teams to develop channel strategies and initiatives that deliver business objectives.

All you'll need for success

Minimum Qualifications- Education & Prior Job Experience

• Demonstrates the highest standards of personal ethics and integrity
• Bachelor's degree in related field or equivalent experience; Advanced degree preferred
• 7 years of experience in leadership roles, as well as a demonstrated track record of progression
• 7 years of experience in marketing, with at least 5 years in paid media, social media, influencer marketing and email management.
• 7 years of experience managing and directing external marketing agencies, including developing scopes of work, budgets, performance metrics, and leading agency selection processes.

Skills, Licenses & Certifications

• Passion for innovation, speed to market, and team-based solution development, with a proven track record of customer focused initiatives and revenue generation
• Airline or travel industry experience preferred
• Extensive copy-writing, brand development, and marketing experience preferred
• Ability to identify and implement creative and innovative solutions to complex problems
• Ability to think strategically, negotiate skillfully, digest complex details, and use sound judgment and initiative in making decisions
• Ability to build consensus and influence others through outstanding interpersonal skills, collaboration, and negotiation skills
• Impeccable project planning and organizational skills, with ability to effectively and simultaneously manage multiple large projects within tight deadlines and maintain attention to detail
• Excellent verbal and written communication skills, with ability to effectively and clearly communicate a strategic and tactical vision to all levels within the organization, as well as with external agencies and business partners
• Excellent presentation skills, with ability to handle complex topics comfortably
• Strong analytical skills, with demonstrated ability to analyze data and make sound recommendations
• Demonstrated ability to work with the leadership team to identify, plan, and execute strategic initiatives
• Demonstrated ability to be highly collaborative, form consensus, build relationships, and work productively with a broad range of experienced professionals throughout the company
• Demonstrated ability to assess opportunities, structure solutions, and effectively execute project plans to meet goals
• Demonstrated ability to lead and manage multiple large scale projects on an ongoing basis and adjust priorities, as necessary, to meet shifting deadlines in a dynamic work environment
• Ability to thrive in a fast-paced, changing, and complex environment
• Believes in and promotes the American Airlines five leadership attributes:
  • Caring - We care about all team members
  • Collaboration - We succeed as a team
  • Development - We build future leaders
  • Results - We drive to be the best
  • Future - We continually challenge the status quo

What you'll get

Feel free to take advantage of all that American Airlines has to offer:

• Travel Perks: Ready to explore the world? You, your family and your friends can reach 365 destinations on more than 6,800 daily flights across our global network.
• Health Benefits: On day one, you'll have access to your health, dental, prescription and vision benefits to help you stay well. And that's just the start, we also offer virtual doctor visits, flexible spending accounts and more.
• Wellness Programs: We want you to be the best version of yourself - that's why our wellness programs provide you with all the right tools, resources and support you need.
• 401(k) Program: Available upon hire and, depending on the workgroup, employer contributions to your 401(k) program are available after one year.
• Additional Benefits: Other great benefits include our Employee Assistance Program, pet insurance and discounts on hotels, cars, cruises and more

Feel free to be yourself at American

From the team members we hire to the customers we serve, inclusion and diversity are the foundation of the dynamic workforce at American Airlines. Our 20+ Employee Business Resource Groups are focused on connecting our team members to our customers, suppliers, communities and shareholders, helping team members reach their full potential and creating an inclusive work environment to meet and exceed the needs of our diverse world.

Are you ready to feel a tremendous sense of pride and satisfaction as you do your part to keep the largest airline in the world running smoothly as we care for people on life's journey? Feel free to be yourself at American.

Cities:
Requisition ID: 78646