Director, Marketing Communications, TH, Canada
Apply NowCompany: Restaurant Brands International, Inc.
Location: Toronto, ON M4E 3Y1
Description:
Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world.
Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with over $40 billion in annual system-wide sales and over 30,000 restaurants in more than 120 countries and territories. RBI owns four of the world's most prominent and iconic quick service restaurant brands - TIM HORTONS, BURGER KING, POPEYES, and FIREHOUSE SUBS. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.
RBI is committed to growing the TIM HORTONS, BURGER KING, POPEYES and FIREHOUSE SUBS brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.
Key Responsibilities:
Qualifications & Skills:
Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.
Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.
Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with over $40 billion in annual system-wide sales and over 30,000 restaurants in more than 120 countries and territories. RBI owns four of the world's most prominent and iconic quick service restaurant brands - TIM HORTONS, BURGER KING, POPEYES, and FIREHOUSE SUBS. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.
RBI is committed to growing the TIM HORTONS, BURGER KING, POPEYES and FIREHOUSE SUBS brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.
Key Responsibilities:
- Brand Marketing & Strategy
- Lead and refine brand strategy, positioning, and communication frameworks across international markets.
- Approve and guide advertising campaigns, working with agencies on continuous brand initiatives.
- Develop and oversee updates for brand presentations and materials for internal and external stakeholders.
- Share best practices for new market entry plans, supporting brand consistency across regions.
- Social Media & Media Strategy
- Guide social media strategies for local markets, promoting alignment with brand values and objectives.
- Provide input on local media plans to maximize strategic opportunities and enhance partnerships.
- Insights & Guest Segmentation
- Translate data into actionable insights, utilizing brand audits and competitor monitoring to identify emerging trends.
- Collaborate on guest segmentation strategies to ensure brand messaging resonates with target audiences.
- Oversee research projects, ensuring they align with brand and market objectives.
- Brand Asset Creation & Management
- Manage the development and consistency of brand assets, ensuring a differentiated and impactful brand voice across consumer touchpoints.
- Set global communication asset standards for advertising, merchandising, and social media.
- Lead third-party creative agency partnerships to ensure uniformity and quality in all brand communications.
- Innovate and improve global brand assets to strengthen brand visibility and equity.
Qualifications & Skills:
- Bachelor's degree in Marketing or a related field.
- 8+ years of experience in brand marketing and communications, with a background in both global and regional roles.
- Proven experience in FMCG or QSR industry, with a strong track record in creating and executing global campaigns that drive brand growth.
- Strong negotiation and stakeholder influence skills.
- Deep understanding of the creative process and agency management.
- Fluency in English, with additional languages considered an asset.
Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.
Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.