Director, Marketing Operations
Apply NowCompany: Scenic Tours Europe Ag
Location: Hollywood, FL 33024
Description:
About Scenic Group:
From humble beginnings in Newcastle, Australia, to a global company with business centers in Australia, New Zealand, Switzerland, USA, Canada, and the UK, Scenic and Emerald Cruises are a true success story within the travel industry. The Scenic story began in 1986, when our founder Glen Moroney began operating coach tours throughout Australia, quickly expanding into New Zealand, Norfolk Island, and South Africa. By the end of the decade, Scenic was hosting tours to Canada and Alaska, and in 2008 we launched our unique Space-Ships and began offering luxury all-inclusive river cruises throughout Europe. In 2019, Scenic also launched the World's First Discovery yacht, Scenic Eclipse. Emerald Cruises was formed in 2013 to offer a contemporary and inclusive cruise experience. Fast forward to 2025 and we have 10 Star-Ships sailing the rivers of Europe and Southeast Asia, and two ultra-luxury yachts that explore the most desirables coastlines and oceans.
Scenic Group located in Hollywood, FL is looking to hire a Director, Marketing Operations to join our team.
Position Overview:
The Director of Marketing Operations will oversee the Email Marketing, Digital Marketing, Business Intelligence, and Marketing Services teams.
This strategic leadership role ensures operational excellence, cross-team collaboration, and the execution of marketing initiatives aligned with business goals for Scenic Luxury Cruises & Tours and Emerald Cruises across the U.S. and LATAM markets.
The Director of Marketing Operations reports to the Vice President of Marketing and plays a critical role in optimizing processes, data insights, digital performance, and project management across the department.
Key Responsibilities:
Marketing Operations & Strategy
From humble beginnings in Newcastle, Australia, to a global company with business centers in Australia, New Zealand, Switzerland, USA, Canada, and the UK, Scenic and Emerald Cruises are a true success story within the travel industry. The Scenic story began in 1986, when our founder Glen Moroney began operating coach tours throughout Australia, quickly expanding into New Zealand, Norfolk Island, and South Africa. By the end of the decade, Scenic was hosting tours to Canada and Alaska, and in 2008 we launched our unique Space-Ships and began offering luxury all-inclusive river cruises throughout Europe. In 2019, Scenic also launched the World's First Discovery yacht, Scenic Eclipse. Emerald Cruises was formed in 2013 to offer a contemporary and inclusive cruise experience. Fast forward to 2025 and we have 10 Star-Ships sailing the rivers of Europe and Southeast Asia, and two ultra-luxury yachts that explore the most desirables coastlines and oceans.
Scenic Group located in Hollywood, FL is looking to hire a Director, Marketing Operations to join our team.
Position Overview:
The Director of Marketing Operations will oversee the Email Marketing, Digital Marketing, Business Intelligence, and Marketing Services teams.
This strategic leadership role ensures operational excellence, cross-team collaboration, and the execution of marketing initiatives aligned with business goals for Scenic Luxury Cruises & Tours and Emerald Cruises across the U.S. and LATAM markets.
The Director of Marketing Operations reports to the Vice President of Marketing and plays a critical role in optimizing processes, data insights, digital performance, and project management across the department.
Key Responsibilities:
Marketing Operations & Strategy
- Develop and manage scalable marketing processes, workflows, and project tracking across all marketing initiatives.
- Lead operations reviews to drive efficiencies, standardize best practices, and continuously improve department output.
- Manage the execution and optimization of all email marketing campaigns, customer journeys, and loyalty communications.
- Oversee website strategy, digital media programs, and lead generation initiatives to maximize performance and ROI.
- Partner with Business Intelligence analysts to translate data into actionable marketing insights.
- Monitor campaign KPIs, reporting cadence, and provide strategic recommendations based on performance metrics.
- Liaise between project owners and internal marketing services teams, ensuring on-time and on-brand delivery of marketing materials.
- Lead campaign kickoff meetings, status updates, and reporting post-campaign performance.
- Act as a key point of contact for external vendors (digital agencies, email platforms, marketing software providers).
- Foster strong partnerships across internal teams, sales leadership, product development, and global marketing groups.
- Strategic thinker with operational discipline.
- Highly analytical and data-driven.
- Collaborative leadership style.
- Obsessed with execution excellence and optimization.
- Thrives in a fast-paced, entrepreneurial environment.
- 8+ years of marketing experience, with a minimum of 3 years managing marketing operations or digital marketing teams.
- Excellent project management skills
- Strong knowledge of email marketing platforms.
- Expertise in digital campaign management, website operations, and marketing automation.
- Experience with reporting tools (PowerBI, Google Analytics, Tableau, etc.).
- Proficiency in project management software (Monday.com preferred).
- Strong leadership, organizational, and communication skills.
- Cruise, luxury travel, or hospitality industry experience highly preferred.
- Self-starter approach to work, with an eagerness to take responsibility and consistently exceed objectives
- Positive attitude, professional demeanor and adaptable to a changing environment.
- Hollywood, FL (Required)
- United States (Required)
- Generous vacation and paid time off policy
- Medical/dental/vision insurance
- 401k (match)
- Dental insurance
- Healthcare spending or reimbursement accounts such as HSAs or FSAs
- Retirement benefits or accounts
- Employee discounts