Director, Media Strategy & Planning
Apply NowCompany: NBCUniversal Media, LLC
Location: New York, NY 10025
Description:
Company Description
We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.
Comcast NBCUniversal has announced its intent to create a new publicly traded company ('SpinCo') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.
As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we'll continue to create and deliver content that reflects the current and ever-changing face of the world.
Job Description
With the NBA (back) on NBC and Peacock, the Media Strategy & Planning team is seeking a highly motivated individual with a passion for the NBA and Entertainment. The Director, Media Strategy & Planning partners with the VP on off-air paid media projects primarily related to the NBA with opportunities to expand into NBC Sports and NBC Entertainment/Peacock. The Director will work on developing and stewarding media strategy and plans. They will also assist in directing and motivating all agency partners and representing the NBCU priorities to the vendor community.
Responsibilities:
Qualifications
Basic Requirements:
Desired Characteristics:
Additional Requirements:
This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.
Salary range: $140,000 - $150,000 (bonus and long-term incentive eligible)
Additional Information
As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to AccessibilitySupport@nbcuni.com.
We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.
Comcast NBCUniversal has announced its intent to create a new publicly traded company ('SpinCo') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.
As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we'll continue to create and deliver content that reflects the current and ever-changing face of the world.
Job Description
With the NBA (back) on NBC and Peacock, the Media Strategy & Planning team is seeking a highly motivated individual with a passion for the NBA and Entertainment. The Director, Media Strategy & Planning partners with the VP on off-air paid media projects primarily related to the NBA with opportunities to expand into NBC Sports and NBC Entertainment/Peacock. The Director will work on developing and stewarding media strategy and plans. They will also assist in directing and motivating all agency partners and representing the NBCU priorities to the vendor community.
Responsibilities:
- Support the VP, Media Strategy & Planning in the development of sound, insightful, and unique media strategies and plans for all off-air supported shows
- Assist in the development of analysis necessary to rationalize and explain key media recommendations and decisions
- Drive analytics and campaign reporting both in-house and with the agency to contribute to building fact-based media strategies and derive optimizations in campaign and for future planning
- Oversee the delivery of all creative materials between NBCU production groups, external agency buyers/traffic departments, and media vendors
- Develop presentations for key stakeholders, both internal at NBCU and external leagues/studios
- Partner with counterparts across the organization to ensure media plans align to overall campaign strategy, represent the media strategy in internal meetings, and collaborate on larger cross-functional initiatives and overall campaign rollout
- Assist in managing all financial reporting summaries and documents associated with media budgets
- Lead the day-to-day activities of all agency partners
- Manage the fulfillment of information requests across all agency partners.
- Evaluate programs and tactics across all departments and provide a media "value"
- Council media vendors and media companies on potential advertising opportunities
- Meet with representatives across the media industry to foster mutually beneficial relationships with all media partners, particularly those within the NBCU family
- Assist the VP, Media Strategy & Planning with any ad-hoc projects/requests
Qualifications
Basic Requirements:
- 10+ years' experience in media planning and buying with a strong focus on digital planning and buying and planning TV/Streaming
- Media agency experience required
Desired Characteristics:
- Bachelor's Degree in Liberal Arts, Marketing, Communications/Advertising, or Media Studies
- Sports and/or Entertainment experience preferred
- A love of the Sports and Entertainment industry
- Strong knowledge and understanding of the television industry, particularly the Broadcast and Streaming TV business and Sports landscape
- An understanding of TV and Digital viewing measurement
- Extensive knowledge of marketing, advertising, and media planning principles
- Analytical skills; comfortable distilling data into actionable insights and optimization opportunities
- Strong quantitative skills with the ability to stay organized and manage time wisely
- Ability to juggle multiple tasks in a deadline-driven, fast-paced environment
- Advanced communication proficiency; able to present ideas clearly and concisely, across written, verbal, active listening, and via presentation skills
- Ability to work in the gray in a matrixed organization and take initiative to move projects and conversations forward
- Team spirit; be a self-motivator with a proactive nature and collaborative attitude
- Previous management experience; supervisory and management skills including the ability to train staff at various levels
- Computer proficiency particularly with Word, Excel, and PowerPoint
- Flexibility to adjust schedule based on workload
Additional Requirements:
- Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.
This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.
Salary range: $140,000 - $150,000 (bonus and long-term incentive eligible)
Additional Information
As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to AccessibilitySupport@nbcuni.com.