Director of Brand & Content Strategy

Description

Rogers Enterprises Inc. is a family-owned company with over 100 years of success! We have stores spread through 14 states and operate under the names Rogers & Hollands Jewelers and Ashcroft & Oak Jewelers. If you're passionate about Marketing, love content, and have unique ideas already in mind, we'd love to have you on our team!

Summary Job Description

We are looking for a highly creative, collaborative, and hands-on Director of Brand & Content Strategy to lead the execution of our brand storytelling and multi-channel marketing content. This role is perfect for someone who is a masterful writer, an excellent communicator, and an energetic leader with a passion for crafting compelling narratives that connect emotionally with customers.

This individual will be responsible for translating high-level marketing vision into powerful, engaging, and on-brand creative assets. They will oversee the development and execution of all content across channels-from landing pages and mailers to social media, catalogs, and more-ensuring all touchpoints reflect our brand's voice, values, and visual standards.

The Director will be a key orchestrator between the marketing, merchandising, e-commerce, and all creative internal/external teams, ensuring seamless collaboration and timely execution of content that supports evergreen and seasonal campaigns, as well as promotional moments. This person will also oversee the ongoing production and cadence of our social media content and will play a vital role in aligning physical and digital storytelling.

We're seeking a proactive executor who thrives in a fast-paced, collaborative environment, and who is eager to grow with the brand-this role is designed with excellent growth opportunity for the right individual.

Key Responsibilities

• Lead content strategy and development for all brand channels, including print, digital, social, and web.
• Write and edit high-impact marketing copy for a wide range of assets, including catalogs, landing pages, product storytelling, email campaigns, and paid media.
• Own creative execution from concept to delivery, based on provided strategic direction.
• Oversee cross-functional coordination with merchandising, e-commerce, and photo studio teams to ensure alignment on timelines, creative assets, and product priorities.
• Manage and maintain a consistent social media calendar, in partnership with social team, ensuring regular and engaging content output.
• Collaborate with internal and external partners (e.g., designers, photographers, printers, freelancers) to bring campaigns to life.
• Ensure all content aligns with brand tone, visual identity, and marketing objectives.

Qualifications

• 4+ years of experience in content creation, brand marketing, or creative direction roles.
• Exceptional writing, storytelling, and editing skills.
• Experience and comfort using ChatGPT or other AI tools to optimize productivity, while ensuring that final written material maintains a strong personal touch.
• Proven track record of bringing marketing vision to life through compelling campaigns and customer experiences.
• Highly organized and able to manage multiple projects and timelines simultaneously.
• Strong collaborator with a proactive mindset and the ability to lead through influence.
• Experience working with cross-functional teams including merchandising, e-commerce, and creative departments.
• Familiarity with content management systems, project management tools, and asset workflows.

Job Location

Hybrid 3-4 days at our office in Matteson, IL

BENEFITS

• Health Insurance- Four plans available including prescription coverage- deductible defines differences.
• Dental and Vision- Two dental plans, and a vision plan available to elect- High & Low Plan based upon directory of dentists.
• Additional Benefits- Voluntary Life, Disability, Accident, Critical Illness, Hospital Indemnity, Pet Insurance, and Fitness Discounts.
• Paid Time Off- 40 hours after 3 months, then 80 hours at 1 year anniversary. Extends to 25 days based upon tenure.
• Holiday Pay- New Year's Day, Memorial Day, 4th of July, Labor Day, Thanksgiving, and Christmas.
• Discounts- Associate discounts on store purchases available to all associates based upon tenure and level of position.
• Wellness
• Retirement / 401(k) Plan- Eligible to participate in the company 401(k) if eligibility is met, following one year anniversary. Company match is 40% of the first 5% that the employee contributes to the plan.