Director of Branding, Alternative Lodging

Overview

Delaware North is seeking a Director of Branding for our Alternative Lodging Portfolio to join our team in our global headquarters in Buffalo, New York. This Global Brand Director is responsible for the strategic vision, positioning, and performance of the Delaware North Alternative Lodging Brand Portfolio. The Director of Branding role oversees all aspects of brand management, including marketing, operations, product design, guest experience, and brand growth strategies. The role ensures brand consistency across all markets while driving innovation, guest satisfaction, and commercial success.

Additional Details

At Delaware North, we care about our team members' personal and professional journeys. These are just some of the benefits we offer:

• Medical, dental, and vision insurance
• 401(k) with up to 4% company match
• Annual performance bonus based on level, as well as individual, company, and location performance
• Paid vacation days and holidays
• Paid parental bonding leave
• Tuition and/or professional certification reimbursement
• Generous friends-and-family discounts at many of our hotels and resorts

Responsibilities

• Develop and execute a long-term global brand strategy aligned with corporate objectives
• Define brand positioning, voice, and identity to ensure consistent messaging and execution across all markets
• Oversee brand architecture and ensure strategic differentiation within the alternative lodging portfolio
• Lead integrated marketing strategies, including digital, social, and traditional media, to drive awareness and demand
• Develop and oversee global brand marketing campaigns that drive awareness, reinforce brand positioning, drive engagement, and support commercial goals
• Ensure alignment between brand marketing and commercial objectives, including revenue and market share growth
• Partner with operations teams to define and enhance the brand's signature guest experience
• Establish brand standards and ensure consistency across all properties
• Leverage guest insights and feedback to improve service delivery and brand experience; Monitor brand performance through key metrics such as guest satisfaction, RevPAR, and market share (RevPAR Index)
• Drive product innovation, including hotel design, room concepts, F and B, and amenities
• Collaborate with design and development teams to create scalable yet locally relevant experiences
• Ensure brand sustainability initiatives align with guest expectations and corporate ESG goals
• Partner with development teams to expand the brand footprint through new properties and conversions
• Identify market trends and competitive insights to inform brand evolution

Qualifications

• Bachelor's degree required
• Minimum of 5 years of experience at the executive level, able to effectively communicate and influence senior leadership
• Minimum of 10 years of experience creating and executing the brand and marketing strategy for multiple resorts, lodging, and/or tour/experience companies.
• Data-driven marketing-focused experience required
• Ability to work across a matrixed organization with multiple key stakeholders in a collaborative manner
• Proven ability to manage and develop a team