Director of Content
Apply NowCompany: DPL Financial Partners
Location: Louisville, KY 40214
Description:
Work Location: DPL Headquarters, Louisville, Ky, Onsite
(though will consider remote for the right candidate)
Employment Type: Full Time
Reports to: Chief Marketing Officer
Seniority Level: Mid-Level
Job Purpose: Director of Content
The Director of Content will work closely with DPL's Chief Marketing Officer, Director of Digital Marketing, content producers, sales team, and other internal and external teams to develop and execute DPL's annuity and insurance product/solution marketing strategies, messaging, and content. This role is key to ensuring continued growth in awareness of and engagement with DPL's brand and solutions for registered investment advisors (RIAs), consumers, insurance carriers, technology platforms, and other industry stakeholders. The ideal candidate for this role will combine skills as a strategist, storyteller/writer, journey builder, and data analyst, with a passion for collaboration, shared mission, and detailed execution.
Essential Duties and Responsibilities:
Responsibilities include:
Qualifications:
Physical Demands and Working Conditions:
While performing the duties of this Job, the employee will be required to sit or utilize standing desk while working on computer for long periods of time. The employee may occasionally lift and/or move up to 25 pounds. The noise level in the work environment is usually moderate. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. The work environment is representative of what an employee encounters while performing essential job functions. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
(though will consider remote for the right candidate)
Employment Type: Full Time
Reports to: Chief Marketing Officer
Seniority Level: Mid-Level
Job Purpose: Director of Content
The Director of Content will work closely with DPL's Chief Marketing Officer, Director of Digital Marketing, content producers, sales team, and other internal and external teams to develop and execute DPL's annuity and insurance product/solution marketing strategies, messaging, and content. This role is key to ensuring continued growth in awareness of and engagement with DPL's brand and solutions for registered investment advisors (RIAs), consumers, insurance carriers, technology platforms, and other industry stakeholders. The ideal candidate for this role will combine skills as a strategist, storyteller/writer, journey builder, and data analyst, with a passion for collaboration, shared mission, and detailed execution.
Essential Duties and Responsibilities:
Responsibilities include:
- Development and management of marketing strategies and messaging to engage key audience segments
- Development of multi-channel campaigns that can include website, email, social media, video, podcasts, webinars, digital ads, events, and PR
- Coordination with key partners, including carriers and technology platforms, to develop messaging and campaigns that leverage partnership value propositions and ensure strategic alignment
- Oversight and direction of content marketing materials (digital, print, video, podcasts, presentations, etc.)
- Management of the content marketing and production roadmap
- Liaison with internal sales trainer and sales team to ensure marketing and sales alignment and messaging consistency
- Oversight of advisor-facing, solution-focused events (e.g., study groups and MasterClasses)
Qualifications:
- 7+ years of experience marketing financial services, with experience in insurance/annuity industry preferred
- Experience in wealth management industry a plus
- Strong writing and editing skills
- Excellent communication and consensus building skills
- A keen understanding of how to reach diverse audiences using nuanced storytelling techniques based on target, channel, and medium
- Experience developing content-driven lead generation programs
- Proficiency with Microsoft 365 apps
- Familiarity with Adobe Creative Suite and Asana a plus
Physical Demands and Working Conditions:
While performing the duties of this Job, the employee will be required to sit or utilize standing desk while working on computer for long periods of time. The employee may occasionally lift and/or move up to 25 pounds. The noise level in the work environment is usually moderate. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. The work environment is representative of what an employee encounters while performing essential job functions. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.