Director of Growth Marketing

Director of Growth Marketing

Who We Are:

TomFerry is the #1 coaching company in real estate, dedicated to raising industry standards by driving success for its members, employees, and partners. Our people are the cornerstone of our success, and we're continually seeking passionate, driven individuals to join our team. If you're ready to make an impact and grow with a company that values collaboration, service, and a commitment to excellence, we'd love to have you on board!

About the Role: We're looking for a strategic and innovative Director of Growth Marketing to expand our audience, drive high-quality leads, and maximize the effectiveness of our marketing channels. This role is critical in fueling the growth of our coaching programs, events, and resources.

What You'll Do:

• Develop and execute a comprehensive growth strategy that spans paid media, SEO, web, events, and other performance channels to achieve acquisition and revenue targets.
• Manage a sizable marketing budget with a focus on maximizing ROI and achieving efficient LTV/CAC ratios.
• Build a sustainable, scalable, and repeatable demand generation engine that aligns with the company's growth objectives.
• Lead the planning, execution, and optimization of full-funnel, omni-channel marketing campaigns, including A/B testing, conversion rate optimization, and user experience design.
• Partner with product, creative, and account management teams to develop customer-centric strategies and ensure alignment on business objectives.
• Work closely with data, finance, and technology teams to enhance marketing attribution, forecasting, and ROI measurement.
• Provide mentorship and guidance to team members, ensuring their professional growth aligns with organizational objectives.

Who You Are:

• 8+ years of marketing experience, with a focus on demand generation.
• 3-5 years of experience in managing and leading high-performing teams in fast-paced environments.
• Bachelor's degree in Marketing, Communications, Business, or a related field preferred.
• Proven track record of scaling marketing strategies and achieving measurable results in high-growth companies.
• Expertise in martech tools, marketing analytics, and multi-platform integration.
• Strong analytical skills with a data-driven mindset and the ability to translate insights into actionable strategies.
• Experience managing large budgets and optimizing marketing investments for maximum ROI.
• Exceptional communication and collaboration skills, with the ability to influence stakeholders across all levels, including executives and board members.
• Bonus: Experience in SaaS, marketplace, and/or the real estate industry.

Why Join Us? At FerryIntl, you'll enjoy a vibrant hybrid work environment, collaborating in the office Monday through Thursday and working remotely on Fridays. Our casual dress code fosters a lively atmosphere where creativity and teamwork thrive.

We offer a comprehensive benefits package, including:

• Health Coverage: Medical, vision, and dental insurance starting after 60 days.
• Retirement Plan: 401K with employer contributions.
• Generous PTO: 3 weeks of paid time off plus 12 paid holidays.
• Competitive Compensation: Base salary plus incentives and yearly discretionary bonuses.

We're also committed to building a strong team culture, organizing engaging events like celebratory lunches and team-building activities. These gatherings not only celebrate our achievements but also strengthen our connections as colleagues.

If you're passionate about strategic growth, leadership, and achieving measurable success, we want to hear from you!