Director of Market Intelligence & Customer Insight

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Company: Synectics Inc.

Location: Brea, CA 92821

Description:

Title: Director of Strategic Planning

Responsibilities

Develop strategies based on local market research and analysis to derive insights
Identify business opportunities through analysis of local and global market trends
Analyze competition and develop benchmarking strategies
Manage market opportunities and risks by analyzing economic, industrial, and consumer trends
Collaborate with headquarters and overseas subsidiaries to establish global marketing strategies (localization)
Collect MI-related data and establish and refine analysis processes
Develop marketing strategies by deriving customer insights through local customer data analysis
Formulate tailored strategies by analyzing consumer behavior, cultural characteristics, and purchasing patterns
Define customer segmentation and persona
Analyze CRM data and develop customer experience optimization strategies
Conduct customer satisfaction surveys (NPS), questionnaires, and Voice of Customer (VOC) analysis, and derive key findings
Collaborate with headquarters and local teams to execute and improve customer-focused strategies

Requirements

Experience in global FMCG companies or consulting firms in MI/CI roles
Minimum of 8 years of experience in market research and customer insight analysis in the relevant country or region
Understanding of consumer behavior, cultural differences, and brand perceptions
Essential experience in data analysis and research (including field research)
Proficiency in data analysis tools and BI tools such as Excel, SQL, Python, R (Tableau, Power BI, etc.)
Strong communication skills for collaboration with multinational teams
Proficiency in English or Korean for communication with HQ (essential)

Preferred Qualifications