Director of Marketing | Islander Resort

Schulte Boutique + Lifestyle is seeking a dynamic, service-oriented Director of Marketing to join our team at the Islander Resort! SBL is an organization whose success is rooted in its service culture. Our mission is to exude hospitality, be respectful and authentic, prioritize the needs of our internal and external stakeholders above our own, and continuously strive to make a positive impact in all we do. We are passionate hoteliers, eager to add like-minded people to our rapidly growing team!

What's in it for you? When you join SBL, you'll be part of a team committed to an inclusive, employee-focused workplace that is invested in your development. We want you to feel engaged, empowered, and excited to grow with us. After all, we believe our greatest and most valuable asset is our people! SBL provides a rewarding, fun and flexible work environment, exciting perks, a robust benefit package and an atmosphere designed to encourage and promote career growth within the company.

Our Company: Schulte Boutique + Lifestyle is a division of Schulte Companies, a leading third-party management company with deep, multi-generational experience in all facets of the hospitality industry. We are a diverse team of innovative hoteliers and restauranteurs operating more than 200 locations across 38 states and 3 countries. Our portfolio includes a wide array of reputable brands like Marriott, Hilton, IHG and Hyatt as well as many unique, independent, boutique and lifestyle properties and restaurants.

JOB DUTIES AND RESPONSIBILITIES

• Communicate marketing plans, strategies, and results to senior management and stakeholders. Present reports and insights derived from marketing activities, highlighting key achievements and areas for improvement
• Define clear marketing goals and KPIs to measure campaign effectiveness.
• Conduct market research and analysis to identify trends, opportunities, and consumer preferences.
• Develop relationships with local like-minded businesses to create meaningful partnerships. Interact and build relationships to generate brand awareness and engagement
• Plan, execute, and oversee marketing campaigns across various channels (digital, print, social media, etc.). Collaborate with creative teams to develop compelling content and visuals that resonate with the target audience.
• Manage budgets, allocate resources efficiently, and optimize spending for maximum ROI
• Uphold brand identity and ensure consistent messaging across all marketing efforts. Develop brand guidelines and standards for internal and external communications. Monitor brand perception and adjust strategies to maintain a positive brand image.
• Lead digital marketing efforts, including SEO, SEM, email marketing, social media, and website optimization. Analyze digital analytics to track performance metrics and refine strategies for better engagement and conversion rates. Stay updated with digital marketing trends and technologies to implement innovative strategies.
• Ensure marketing campaigns comply with relevant laws, regulations, and industry standards. Uphold ethical marketing practices and advocate for responsible brand representation.
• Assist with creating and updating property marketing calendars
• Concept and execute programming events for the property and food & beverage outlets
• Conduct regular analysis of marketing initiatives to identify areas for improvement and innovation. Implement testing methodologies (A/B testing, etc.) to optimize campaigns and strategies
• Perform various other duties as assigned.
• Work effectively in a fast-paced environment and consistently demonstrate a high level of organizational skill
• Ability to assist with big events at sister properties when needed.

EDUCATION AND EXPERIENCE

• Minimum of Bachelor's Degree in Hotel Administration, Business, or Marketing

KNOWLEDGE, SKILLS AND ABILITIES

• Strong negotiating skills
• Ability to communicate effectively verbally and in writing
• Strong interpersonal skills
• Ability to problem solve
• Strong time management skills
• Proficient in Microsoft Office Products, focus on Excel, Word and Outlook
• Must have flexible work hours that may include evenings, weekends, and holidays
• Excellent listening skills and approachable
• Ability to exceed expectations of guests and team members
• Strong computer skills
• Sales Focus
• Integrity/Trust

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Prolonged periods of sitting at a desk and working on a computer.
• Must be able to lift up to 15 pounds at times.

PERKS/BENEFITS

Work Today, Get Paid today with Daily Pay!

• Track your daily income with updates after every shift you work
• Transfer your earnings instantly or next day
• Automatically save a portion of your paycheck

In addition to Daily Pay, Schulte Boutique + Lifestyle offers a robust selection of perks/benefits that include, but aren't limited to: Paid Time Off, Unlimited Referral Bonuses, Growth and Career Opportunities, Hotel Discounts, 401K, Health/Dental/Vision Insurance, Short-Term/Long-Term Disability, Flexible Spending Accounts, Health Savings Account, Pet Insurance, Dependent Tuition Benefits, EAP Program, Marketplace Discounts at various retailers such as Disney, Apple, AT&T, Verizon and more, and a flexible and fun working environment!

*Schulte Boutique + Lifestyle is an Equal Opportunity Employer.