Director of Marketing and Communications

Title: Director of Marketing and Communications

FLSA Status: Exempt

Reports To: Vice President of Sales and Marketing

Pay: $165,000-$195,000/year.

About the Company:

GreenWaste has been an industry leader in recycling and waste diversion for nearly 40 years and is on a growth trajectory after private equity investment in 2021. Our business was founded on principles of environmental sustainability, and innovation is a cornerstone of our ongoing operations and growth strategy. GreenWaste specializes in all aspects of material collection, processing, and sales, tailoring our service offerings to the unique needs of our customers and communities, and helping to shape the evolution of the solid waste and recycling industry. We work directly with 20+ municipalities and 50+ jurisdictions, operate highly regulated facilities in 10+ locations, and have 1,000+ employees.

We are seeking an experienced, successful, and engaged Communications Director to join our team. This position is expected to work out of our corporate office in San Jose, CA and limited job-related travel may be required.

Position Summary:

GreenWaste is seeking to fill the position of Director of Communications. This role's main function will be to oversee all communications involving the organization including the development and implementation of a communications strategy and a broad and diverse range of business communications.

Essential Functions and Responsibilities:

• Develops and implements a communications strategy and campaign(s) for the corporation that builds and maintains a positive corporate brand and reputation.
• Oversee corporate communications, content and branding in various online and print platforms such as LinkedIn, Instagram, Twitter, Facebook, ESG registries, award programs, and industry magazines.
• Oversee the development, content, tone, and maintenance of the corporate website including methods to deliver message, ease of navigation, and clarity of information; ensure that all content is current and relevant.
• Provides consistent and timely information to employees through various communications programs, videos and newsletters.
• Acts as corporate spokesperson, is the primary media contact and responds to members of the media in a timely manner; composes and distributes press releases as needed.
• Develops and maintains positive professional relationships with various members of the media.
• Assists executive leadership and Environmental Outreach Team in developing presentations, speeches, and other important corporate messages.
• Provides suggestions concerning graphics, clarity, tone, distribution, and press releases for the preparation of reports.
• Develops, implements, and adheres to communications budget.
• Develops, composes, distributes, and implements policies for the communications department.
• Regularly strategize with Leadership Team in developing effective marketing and sales efforts to find end markets for Recovered and Landscape Materials.
• Collaborating with the Communications team and content marketing teams to produce quality advertising material for company products and services.
• Maintaining an accurate record of past campaign results to determine the most effective marketing approaches.
• Analyzing market trends, sales and marketing metrics, as well as pricing strategies to identify ways to improve sales and marketing efforts.
• Monitor and maintain current knowledge of industry regulatory changes that affect GreenWaste.
• Coordinate Scheduling, Attendance, and Budgets for Company Sponsorships, Lead Sources, Trade Associations, Conferences and Donations to ensure adherence to Annual Budget.
• Strategic advisor on communications related to high growth areas of the business.
• Champions communication strategies to stakeholders across various channels, audiences, and geographies.
• Manages external public relations and/or lobbying firms.
• Stays current with industry trends, benchmarks, and best practices.
• Performs other related duties as assigned.

Knowledge, Skills and Abilities:

• Excellent verbal and written communication skills.
• Superior ability to write in a journalistic style that is customary for corporate and external publications.
• Ability to offer sound media relations advice to senior leadership.
• Proven track record translating strategy into actionable requirements.
• Proven track record engaging and influencing key stakeholders and leveraging audiences.
• Change leadership.
• Organized with attention to detail.
• Excellent managerial and organizational abilities.
• Excellent interpersonal skills.
• Natural collaborator.
• Ability to work with C-level executives, management, employees, media, state and local government agencies, and the larger community.
• Ability to coordinate efforts of various teams and align communication across internal and external channels and stakeholders in order to present a coherent and consistent message.
• Crisis or high stress with short time frame communications.
• Waste or recycling industry knowledge.
• Proficient in Microsoft Office Suite or related software.

Qualifications:

• Bachelor's degree in English, Business, Communications, Public Relations, Journalism, Humanities, Social Science, or related field. [Prefer Master's degree.]
• 12+ years of experience in communications, including in-house experience.
• 5+ years of experience in development of social media content.
• Valid Class C license

Language Skill:

• Proficiency in English [Prefer additional proficiency in Spanish]

Physical Demands:

• Prolonged periods sitting at a desk and working on a computer.
• Must be able to lift to 15 pounds at times.

Work Environment:

A typical work week consists of Monday through Friday but may need to work other times. Typical office environment, with occasion to visit facilities and other environments.

Compensation and Benefits

Financial compensation will be commensurate with applicable experience. GreenWaste offers a competitive benefits package, including paid time off, holiday pay, 401K benefits, FSA, and full employee coverage for medical, dental and vision insurance.

This Organization participates in E-Verify.

GreenWaste provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.