Director of Marketing and Communications

Salary: $82,268.16 - $127,515.44 Annually
Location : Frisco, TX
Job Type: Full Time
Job Number: 202302131
Department: Economic Development
Opening Date: 04/04/2025
Closing Date: 4/30/2025 11:59 PM Central

Summary

Under general supervision of the EDC Senior Vice President, or designee, the Director of Marketing & Communications is responsible for developing and implementing proactive and effective public relations and marketing strategies to support business lead generation and stimulate economic development in the City of Frisco.

The intent of this position description is to provide a representative summary of the major duties and responsibilities performed by the incumbent(s) in this position. Incumbent(s) may not be required to perform all duties in this description and incumbent(s) may be required to perform position-related tasks other than those specifically listed in this description.
Essential Job Functions & Other Important Duties

• Works with the President and Vice President and agencies in developing and implementing an annual public relations, marketing, and branding plan, in coordination with internal staff, to ensure full execution and performance tracking of effective and relevant techniques that promote the Corporation and City to targeted audiences. Demonstrates the ability to provide solutions in concepting, developing, and producing on-brand marketing and communications assets for print, digital, social media, video/photography, and website.
• Serves as Principal for development and implementation oversight of marketing, communications, media relations, and branding strategies, annual work plans, and budgets; Coordinates with internal staff and external stakeholders to ensure effective and relevant techniques that promote the Corporation and City to targeted audiences. Assigns projects and delegates tasks to staff.
• Serves as Principal for negotiations, oversight and management of agencies, contracts, sponsorships in coordination with Marketing and Communications staff. ? Ensures brand consistency, strategic messaging, and overall quality control with support staff.
• Manages and coaches staff for strategic written and verbal communications for publications, newsletters, news releases, media responses, executive-level talking points, website, email announcements, brochures, invitations, 'fact sheets', advertisements, annual reports, and other special projects.
• Manages and coaches staff for development, production, and distribution of promotional and collateral materials, presentations, photography, videos, digital content, and other assets by working with internal creative teams and external production vendors.
• Manages and coaches staff to plan and implement proactive sales activities and events to generate
  new targeted business prospect leads in cooperation with internal staff.
• Monitors trends in corporate site selection, economic development news, specific to City of Frisco and economic development in general.
• Monitors, analyzes, and reports performance and tracking of communications, marketing, and media programs. Adjusts strategy, key performance indicators (KPI's), and tactics to increase effectiveness.
• Works with Communications staff to cultivate relationships with targeted members of the media and stakeholders of the corporation.
• Oversees Communication staff on Crisis Communications Management and monitoring targeted outlets to provide proactive issues management.
• Assists Communications staff with all media inquiries and manages media response strategies; includes but not limited to being the "voice" of the EDC, setting up interviews and preparing executive-level staff for such interviews.
• Develops and maintains positive working relationships with vendors, customers, other agencies, and EDC staff.
• Coordinates work and projects with other staff, departments, and assigned administrative support.

Other Important Duties:

• Attends and represents the FEDC at certain events, meetings and conferences.
• Attends City events on evenings and weekends.
• Travels to attend meetings, conferences and training.
• May be required to work extended hours, evenings and weekends.
• Regular and consistent attendance for the assigned work hours is essential.
• Performs other related duties as assigned.

Job Requirements

Knowledge, Skills, and Abilities:

• Knowledge and experience of working with advertising agencies.
• Knowledge and experience in leading strategic initiatives, teams, and talent development.
• Knowledge of digital and print media production, delivery, theories, technologies, principles, concepts, methodologies platforms and applications.
• Knowledge of methods and techniques of developing and implementing communications, marketing, and media activities.
• Knowledge of operations, services, and activities of an economic development corporation.
• Proficient in effective oral and written communications.
• Proficient in the ability to translate business needs into creative media and marketing solutions.
• Proficient in contract and sponsorship development, negotiations, implementation, and reporting.
• Proven and substantive track record in formulating and driving marketing communications through digital engines targeting multiple audiences, as well as successful digital media campaigns that result in tangible results.
• Skills in still photography; general knowledge of video production helpful to assist as producers on city and/or contract video productions.
• Skills use of computers and related equipment, hardware, and software applicable to area of assignment.
• Skills in appropriate handling of politically sensitive and confidential information.
• Skills in organizing, prioritizing, tracking, and managing multiple assignments and tasks.
• Ability to use creative judgment to control the quality of work produced by agencies.
• Ability to identify, analyze and evaluate new trends in technology beneficial to the FEDC.
• Ability to analyze problems, consequences, identify solutions, and implement recommendations to support of goals.
• Ability to work under deadlines and stressful situations.
• Ability to work independently in a fast-paced environment.
• Ability to resolve problems quickly and effectively.
• Ability to handle sensitive and confidential business and client information.
• Must have strong interpersonal skills and be able to establish and maintain effective working relationships with a diverse range of job-related contacts.
• Willingness to be a team member with ability to be a team leader.

Education, Experience, Training, and Certifications/Licenses:

• Bachelor's degree in Public Relations, Communications, Marketing, Journalism or related field and minimum of ten (10) years of experience or equivalent combination of education and experience that support the ability to perform the essential functions and/or skills of the job.
• Must pass a pre-employment drug screen, criminal background check and MVR check.
• Must possess a valid State of Texas Driver's License.

Environmental Factors & Conditions/Physical Requirements

Environmental Factors and Conditions:

• Work is performed primarily in an office environment; however, offsite events include grand openings and groundbreakings which may be subject to weather.

Physical Demands:

• This work typically requires the following physical activities to be performed. A complete description of the activities below is available upon request from Human Resources.

(X = Required to perform essential job functions)Physical Activities
Physical Activities
Balancing - maintain equilibrium to prevent falling while walking, standing, or crouching. Pushing - use upper extremities to press against objects with force, or thrust forward, downward, outward. Climbing - ascending, descending ladders, stairs, ramps, requires body agility. Reaching - extending hands or arms in any direction. Crawling - moving about on hands, knees, or hands, feet. Repetitive Motion - substantial movements of wrists, hands, fingers. XCrouching - bending body forward by bending leg, spine. XSpeaking - expressing ideas with spoken word, convey detailed, important instructions accurately, concisely. XFeeling - perceiving attributes of objects by touch with skin, fingertips. Standing - for sustained periods of time. Fingering - picking, pinching, typing, working with fingers rather than hand.XStooping - bending body downward, forward at waist, with full motion of lower extremities and back. XGrasping - applying pressure to object with fingers, palm. Talking 1- expressing ideas by spoken word XHandling - picking, holding, or working with whole hand.
XTalking 2 - shouting to be heard above ambient noise. Hearing 1 - perceiving sounds at normal speaking levels, receive information. XVisual Acuity 1 - prepare, analyze data, transcribing, computer terminal, extensive reading.XHearing 2 - receive detailed information, make discrimination in sound. Visual Acuity 2 - color, depth perception, field of vision. Kneeling - bending legs at knee to come to rest at knees.XVisual Acuity 3 - determine accuracy, neatness, observe facilities/structures. Lifting - raising objects from lower to higher position, moving objects side to side, using upper extremities, back. XVisual Acuity 4 - operate motor vehicles/heavy equipment. Mental Acuity - ability to make rational decisions through sound logic, deductive reasoning. XVisual Acuity 5 -close acuity for inspection of small defects, machines, use measurement devices, or fabricate parts. Pulling - use upper extremities to exert force, haul or tug. Walking - on foot to accomplish tasks, long distances, or site to site. X

Work Environment:

• Work performed is primarily:

(X = Primary type of work performed)

Sedentary work: Exerting up to 10 pounds of force occasionally and/or negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body.XLight work: Exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force to move objects. Medium work: Exerting up to 50 pounds of force occasionally, and/or up to 30 pounds of force frequently, and/or up to 10 pounds of force constantly to move objects. Heavy work: Exerting up to 100 pounds of force occasionally, and/or up to 50 pounds of force frequently, and/or up to 20 pounds of force constantly to move objects Very heavy work: Exerting in excess of 100 pounds of force occasionally and/or in excess of 50 pounds of force frequently, and/or in excess of 20 pounds of force constantly to move objects.

Equipment and Tools Utilized:

• Equipment utilized includes personal computer, copier, calculator, fax machine, cellular telephone, multi-line telephone, camera and other standard office equipment.

City of Frisco benefits are available to all employees working full-time and scheduled to work at least 30 hours per week. More information is available at
01

Do you have a Bachelor's Degree in Marketing, Communications, Journalism or related field and a minimum of ten (10) years of experience in marketing, including media and community relations or equivalent combination of education and experience?

• Yes
• No

02

Do you have a minimum of 3 to 5 years of economic development experience?

• Yes
• No

03

Do you have experience managing advertising and public relations agency contracts?

• Yes
• No

04

Do you have progressive experience managing a marketing & communications department?

• Yes
• No

05

Do you currently possess a valid State of Texas Driver's License; if not, can you obtain one within ninety (90) days of employment?

• Yes
• No

Required Question