Director of Marketing Strategy
Apply NowCompany: Syracuse University
Location: Syracuse, NY 13210
Description:
Posting Details
Posting Details
Job #
041584
Department Code
24004-6012
Department
Marketing
Job Title
Director of Marketing Strategy
Location
Syracuse, NY
Pay Range
$82,000 - $90,000
Pay Determination
Pay rates at Syracuse University are based on a combination of factors including, but not limited to, the job responsibilities; the candidate's education, training, work experience and key competencies; the university's strategic priorities; internal peer equity; applicable federal, state, local laws, grant funding and contractual requisites; and external market analyses.
Staff Level
S5
FLSA Status
Exempt
Hours
Standard University business hours
8:30am - 5:00pm (academic year)
8:00am - 4:30pm (summer)
Hours may vary based on operational needs.
Job Type
Full-time
Campus
Syracuse, NY
Unionized Position Code
Not Applicable
Job Description
Reporting to the ED of Marketing Strategy, the Director of Marketing Strategy, serves as the lead Marketing Strategist for all Schools/Colleges (S/C) and the designated business and/or academic unit (U) as part of Signature Programs. A strategic-thinker who can translate big-picture marketing vision to implementable operational plans, this individual is a dot-connector who must understand how our marketing efforts can work together to build our brand to life and advance our goals.
A modern marketer, this individual thinks holistically and knows how to bring together channel owners, creative producers and communicators to develop and implement effective marketing campaigns. Ensures channel teams are empowered and engaged in bringing their expertise to the table to co-create effective integrated marketing strategies.
The Director partners with S/C/U to understand goals and objectives and to translate those into targeted marketing strategies. These campaigns leverage research insights to drive tangible, measurable results. With a high degree of emotional intelligence, the Director ensures their teams are positioned as strategic marketing partners for the assigned business/academic unit. Has a solid understanding of contemporary approaches to brand stewardship.
Education and Experience
Skills and Knowledge
Responsibilities
Physical Requirements
Not Applicable
Tools/Equipment
Not Applicable
Application Instructions
In addition to completing an online application, please attach a resume and cover letter.
About Syracuse University
Syracuse University is a private, international research university with distinctive academics, diversely unique offerings and an undeniable spirit. Located in the geographic heart of New York State, with a global footprint, and nearly 150 years of history, Syracuse University offers a quintessential college experience.
The scope of Syracuse University is a testament to its strengths: a pioneering history dating back to 1870; a choice of more than 200 majors and 100 minors offered through 13 schools and colleges; nearly 15,000 undergraduates and 5,000 graduate students; more than a quarter of a million alumni in 160 countries; and a student population from all 50 U.S. states and 123 countries. For more information, please visit www.syracuse.edu.
About the Syracuse area
Syracuse is a medium-sized city situated in the geographic center of New York State approximately 250 miles northwest of New York City. The metro-area population totals approximately 500,000. The area offers a low cost of living and provides many social, cultural, and recreational options, including parks, museums, festivals, professional regional theater, and premier shopping venues. Syracuse and Central New York present a wide range of seasonal recreation and attractions ranging from water skiing and snow skiing, hiking in the Adirondacks, touring the historic sites, visiting wineries along the Finger Lakes, and biking on trails along the Erie Canal.
EEO Statement
Syracuse University is an equal-opportunity, affirmative-action institution. The University prohibits discrimination and harassment based on race, color, creed, religion, sex, gender, national origin, citizenship, ethnicity, marital status, age, disability, sexual orientation, gender identity and gender expression, veteran status, or any other status protected by applicable law to the extent prohibited by law. This nondiscrimination policy covers admissions, employment, and access to and treatment in University programs, services, and activities.
Commitment to Supporting and Hiring Veterans
Syracuse University has a long history of engaging veterans and the military-connected community through its educational programs, community outreach, and employment programs. After World War II, Syracuse University welcomed more than 10,000 returning veterans to our campus, and those veterans literally transformed Syracuse University into the national research institution it is today. The University's contemporary commitment to veterans builds on this historical legacy, and extends to both class-leading initiatives focused on making an SU degree accessible and affordable to the post-9/11 generation of veterans, and also programs designed to position Syracuse University as the employer of choice for military veterans, members of the Guard and Reserve, and military family members.
Commitment to a Diverse and Inclusive Campus Community
Syracuse University maintains an inclusive learning environment in which students, faculty, administrators, staff, curriculum, social activities, governance, and all other aspects of campus life reflect a diverse, multi-cultural, and international worldview. The University community recognizes and values the many similarities and differences among individuals and groups. At Syracuse, we are committed to preparing students to understand, live among, appreciate, and work in an inherently diverse country and world made up of people with different ethnic and racial backgrounds, military backgrounds, religious beliefs, socio-economic status, cultural traditions, abilities, sexual orientations and gender identities. To do so, we commit ourselves to promoting a community that celebrates and models the principles of diversity and inclusivity.
Quick Link
https://www.sujobopps.com/postings/107831
Job Posting Date
01/03/2025
Application Deadline
Full Consideration By
Job Category
Staff
Message to Applicants
Posting Details
Job #
041584
Department Code
24004-6012
Department
Marketing
Job Title
Director of Marketing Strategy
Location
Syracuse, NY
Pay Range
$82,000 - $90,000
Pay Determination
Pay rates at Syracuse University are based on a combination of factors including, but not limited to, the job responsibilities; the candidate's education, training, work experience and key competencies; the university's strategic priorities; internal peer equity; applicable federal, state, local laws, grant funding and contractual requisites; and external market analyses.
Staff Level
S5
FLSA Status
Exempt
Hours
Standard University business hours
8:30am - 5:00pm (academic year)
8:00am - 4:30pm (summer)
Hours may vary based on operational needs.
Job Type
Full-time
Campus
Syracuse, NY
Unionized Position Code
Not Applicable
Job Description
Reporting to the ED of Marketing Strategy, the Director of Marketing Strategy, serves as the lead Marketing Strategist for all Schools/Colleges (S/C) and the designated business and/or academic unit (U) as part of Signature Programs. A strategic-thinker who can translate big-picture marketing vision to implementable operational plans, this individual is a dot-connector who must understand how our marketing efforts can work together to build our brand to life and advance our goals.
A modern marketer, this individual thinks holistically and knows how to bring together channel owners, creative producers and communicators to develop and implement effective marketing campaigns. Ensures channel teams are empowered and engaged in bringing their expertise to the table to co-create effective integrated marketing strategies.
The Director partners with S/C/U to understand goals and objectives and to translate those into targeted marketing strategies. These campaigns leverage research insights to drive tangible, measurable results. With a high degree of emotional intelligence, the Director ensures their teams are positioned as strategic marketing partners for the assigned business/academic unit. Has a solid understanding of contemporary approaches to brand stewardship.
Education and Experience
- A bachelor's degree required.
- Five (5) plus years in marketing strategy development.
- Two (2) plus years leading projects and cross-functional teams.
- A track record of implementing major national omnichannel marketing campaigns which meet or exceeded stated measurable goals.
- Experience in higher education or student recruitment strongly preferred.
Skills and Knowledge
- A big-picture thinker, connects dots across multiple campaigns to drive an enterprise-level approach to strategic marketing.
- Deep understanding/experience of brand expression and how to bring a brand to life through strategic marketing campaigns.
- Works closely with schools/colleges and business/academic unit marketing teams to ensure effective prioritization and annual planning.
- Experience working in a team-centric operation and independently.
- Must work well with wide range of staff including senior executives, administrative, deans, faculty; students; media representatives; volunteers and other employees.
- Calm under pressure, manage stressful situations in a solution-oriented way and with a positive attitude.
- Comfortable working irregular hours. Excellent management, communication and organizational skills with good attention to detail and follow up and has a demonstrated ability in managing staff and teams.
- Ability to oversee and execute multiple projects simultaneously under the pressure of changing priorities.
- Proactive, takes initiative and willing to assist with last-minute projects and deadlines.
- Close visual acuity to perform tasks related the production of content.
- Ability to perceive the nature of sounds at normal speaking levels with/without correction.
Responsibilities
- Directs and stewards the overarching marketing priorities strategic plan supporting schools, colleges and business/academic units.
- Partners with Marketing channel teams to co-create impactful marketing strategies to advance targeted goals.
- Works closely with S/C and business/academic unit, team and other marketing teams to ensure effective prioritization and planning annually.
- Makes sure resources are in place to partner with other units to build marketing plans that help them advance their strategic priorities.
- They will be responsible for developing a strong, trusting relationships with partners, and ensuring a coordinated approach marketing and advertising efforts.
- With an ability to spot and mitigate potential issues, this individual builds and manages relationships and mobilizes resources to meet goals.
- Directs the development of marketing plans and related materials, in partnership with channel teams.
- Deeply understands partners business goals to ensure integrated marketing solutions advance key partner objectives.
- Helps team members trouble-shoot challenges.
- A problem-solver, works with other leaders to ensure dozens of marketing programs and projects stay on-time and on- budget.
- Serves as lead marketer on special projects as needed.
- Reviews, directs, guides and mentors.
- Attends partner meetings.
- Ensures teams effectively translate strategy to operations.
- Direct reports include a Project Manager and Strategist as they partner with designated S/C/U and others within Marketing to bring marketing strategies from concept to completion.
- Provides counsel to Executive Director and collaborates on building a best-in-class marketing operation.
- Stays up-to-date on industry trends.
Physical Requirements
Not Applicable
Tools/Equipment
Not Applicable
Application Instructions
In addition to completing an online application, please attach a resume and cover letter.
About Syracuse University
Syracuse University is a private, international research university with distinctive academics, diversely unique offerings and an undeniable spirit. Located in the geographic heart of New York State, with a global footprint, and nearly 150 years of history, Syracuse University offers a quintessential college experience.
The scope of Syracuse University is a testament to its strengths: a pioneering history dating back to 1870; a choice of more than 200 majors and 100 minors offered through 13 schools and colleges; nearly 15,000 undergraduates and 5,000 graduate students; more than a quarter of a million alumni in 160 countries; and a student population from all 50 U.S. states and 123 countries. For more information, please visit www.syracuse.edu.
About the Syracuse area
Syracuse is a medium-sized city situated in the geographic center of New York State approximately 250 miles northwest of New York City. The metro-area population totals approximately 500,000. The area offers a low cost of living and provides many social, cultural, and recreational options, including parks, museums, festivals, professional regional theater, and premier shopping venues. Syracuse and Central New York present a wide range of seasonal recreation and attractions ranging from water skiing and snow skiing, hiking in the Adirondacks, touring the historic sites, visiting wineries along the Finger Lakes, and biking on trails along the Erie Canal.
EEO Statement
Syracuse University is an equal-opportunity, affirmative-action institution. The University prohibits discrimination and harassment based on race, color, creed, religion, sex, gender, national origin, citizenship, ethnicity, marital status, age, disability, sexual orientation, gender identity and gender expression, veteran status, or any other status protected by applicable law to the extent prohibited by law. This nondiscrimination policy covers admissions, employment, and access to and treatment in University programs, services, and activities.
Commitment to Supporting and Hiring Veterans
Syracuse University has a long history of engaging veterans and the military-connected community through its educational programs, community outreach, and employment programs. After World War II, Syracuse University welcomed more than 10,000 returning veterans to our campus, and those veterans literally transformed Syracuse University into the national research institution it is today. The University's contemporary commitment to veterans builds on this historical legacy, and extends to both class-leading initiatives focused on making an SU degree accessible and affordable to the post-9/11 generation of veterans, and also programs designed to position Syracuse University as the employer of choice for military veterans, members of the Guard and Reserve, and military family members.
Commitment to a Diverse and Inclusive Campus Community
Syracuse University maintains an inclusive learning environment in which students, faculty, administrators, staff, curriculum, social activities, governance, and all other aspects of campus life reflect a diverse, multi-cultural, and international worldview. The University community recognizes and values the many similarities and differences among individuals and groups. At Syracuse, we are committed to preparing students to understand, live among, appreciate, and work in an inherently diverse country and world made up of people with different ethnic and racial backgrounds, military backgrounds, religious beliefs, socio-economic status, cultural traditions, abilities, sexual orientations and gender identities. To do so, we commit ourselves to promoting a community that celebrates and models the principles of diversity and inclusivity.
Quick Link
https://www.sujobopps.com/postings/107831
Job Posting Date
01/03/2025
Application Deadline
Full Consideration By
Job Category
Staff
Message to Applicants