Director of Marketing

About Optimus Technologies

Optimus Technologies is a clean energy technology company based in Pittsburgh, PA. Optimus manufactures the Vector System, an advanced fuel system technology that enables diesel engines to operate on 100% biodiesel. The Vector System is designed for medium and heavy-duty fleet applications, where emissions reductions are challenging or impossible to achieve in a cost-effective manner through other means. The Vector System integrates into existing operations to facilitate a seamless transition to low-carbon fuels.

Optimus' Vector System is in use with leading municipal and private fleets throughout the country, enabling them to achieve near-zero carbon emissions while reducing their fuel and fleet operating costs.

Find out more at optimustec.com or LinkedIn,

Job Description

Optimus seeks a passionate and experienced Director of Marketing to join our growing team in Pittsburgh, PA. This is an in-person, full-time, salaried position ($161,760-$173,520) with benefits that will lead the charge in building Optimus' brand awareness, generating leads, and ultimately driving sales. This pivotal leadership role will be a one-stop-shop for all things marketing having ownership and responsibility for crafting and executing a comprehensive strategy that drives brand awareness, lead generation, and business growth.

Optimus is proud to be an equal opportunity employer. People of color, LGBTQ+ people, people with disabilities, veterans and members of other historically disenfranchised groups are strongly encouraged to apply; we also consider qualified applicants regardless of criminal histories. If you are unsure about being qualified for this position after reading the responsibilities and requirements, please apply anyway! We are most excited to work with individuals who learn quickly and have a passion for clean energy solutions.

Responsibilities

• Collaborate with the Optimus leadership team and VP of Sales to create a data-driven marketing strategy aligned with sales goals and overall company objectives with clear, measurable goals and objectives for marketing campaigns and initiatives
• Gain a deep understanding of the industry and target markets, coordinating outreach campaigns to generate leads and maximize brand awareness.
• Own the marketing funnel, from crafting compelling messaging and developing impactful campaigns to meticulous execution and insightful performance analysis.
• Identify, create, and manage engaging digital content across various platforms, expanding Optimus' online presence.
• Initially a team of one that will manage working relationships with outside contractors and agencies, the Director will need to grow, lead, and mentor a marketing team, fostering a culture of creativity, collaboration, and continuous improvement.
• Leverage expertise in SEO, content marketing, social media marketing, and data analytics to maximize reach, engagement, and lead generation.
• Prepare, approve, and promote press releases, online publications, and other materials to cultivate a strong brand identity for Optimus.
• Manage and optimize the Optimus website, ensuring a seamless user experience and optimal conversion rates.
• Develop and deliver regular performance reports with insights and recommendations for continuous improvement of marketing efforts.
• Plan, execute and represent Optimus at industry events, trade shows, and conferences, expanding our network and fostering valuable partnerships.
• Develop and manage the marketing budget, ensuring efficient allocation of resources to maximize impact and ROI.
• Build and manage the CRM tools to track customer interactions at various lifecycle stages and gather insights to improve marketing efforts.

Qualifications & Experience

• 7+ years of experience in marketing, preferably in a startup or high-growth environment fleet/transportation industry experience a plus.
• Proven track record of developing and executing successful marketing campaigns across various channels (digital, social media, content marketing, etc.) at the product scale stage.
• Experience working with a lean team and operating at both a strategic and tactical level as a department of one.
• Strong understanding of marketing analytics and ability to measure ROI.
• Excellent communication, presentation, and interpersonal skills.
• A creative thinker with a knack for storytelling, brand building and strong aesthetic intuitions.
• A data-driven marketing expert with a deep understanding of digital marketing best practices, including SEO, Google Ads, and social media marketing.
• Proficiency in Adobe Creative Cloud (Photoshop and Premiere Pro preferred) and familiarity with design tools like Canva or Webflow.
• A clear communicator with exceptional writing and presentation skills.
• A collaborative leader who thrives in a fast-paced environment and readily adapts to changing priorities.

Other Job Requirements

• A passion for alternative energy solutions
• Exposure to outdoor, warehouse, and shop working conditions.
• Adaptive to everchanging workload, conditions, and environments
• Flexible hours of operation
• Valid driver's license and a willingness to travel (up to 25% of work time)